Sales copy. Direct response copywriting. Marketing copy.
These words and phrases often strike right to the heart of many conscious or spiritual entrepreneurs.
Why?
Because in many cases, traditional direct response copywriting can feel inauthentic and sales-y.
Have you ever stopped to think about why that is?
A lot of traditional direct response copywriting is based on tapping into fear-based emotions like guilt, scarcity, and shame (and, of course, fear).
Effective copywriting does need to tap into emotions, but what if I told you there is a different approach—one that is effective while allowing you to feel authentic?
You DO have a choice.
And you can choose to write love-based direct response copy.
I explain it in a post over on my new blog:
A New Perspective on Direct Response Copywriting: How to Sell More with Love