Michele PW Blog

Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track.

Does Fear Stop You from Starting—or Finishing—Your Creative Pursuits?

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How many creative projects are on your “to-do” list?

Maybe they’re not on your immediate to-do list … because, well, you’re busy. But you’d really like to get to them … “someday.”

If you had time. If you had talent. If you weren’t failing.

Does this frame of mind sound familiar?

If you’re attracting money in fear, then you end up attracting fear along with any money you bring in.

And do you know what fear does? It stops us from doing what we’re meant to do: our creative work.

It’s no surprise to you, then, that procrastination and perfectionism are rooted in fear-based emotions.

And these can grip even the best of us.

Which is why I invited Samantha Bennett, author of “Get It Done: From Procrastination to Creative Genius in Just 15 Minutes a Day,” to join me on the Love-Based Money Podcast. She’s sharing how to get past procrastination and perfectionism in just 15 minutes per day. And it works! I’ve experienced it, myself.

Listen here:

Samantha Bennett on Love-Based Money with Michele PW: How to Stop Fear from Standing in the Way of Your Creative Pursuits, in Just 15 Minutes per Day.

Do you know who your ideal client is?

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Do you know who your ideal client is?

If you’re marketing based on a target market, or a niche market, then there’s something you have to know: it’s time to go deeper.

It’s time to get to know (and I mean REALLY get to know) your ideal client.

Whereas a target market is a broad demographic, and a niche market is a slice of that target market, an ideal client is a specific person.

And getting to know him or her can revolutionize the way you do business … as well as your results!

On a new post on my Love-Based Business Blog, I explain why it’s essential to dial in on who your ideal client is.

Don’t miss this if you want to make your marketing so effective that you attract clients who love you as much as you love them.

3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business

Does Money Really Love Speed?

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MPW Flip It Epi 4

Studies have shown that the most successful entrepreneurs tend to make decisions quickly. And many, many business-related articles and studies say that money follows speed.

The faster you move, the more money follows.

But does it always work?

And does it work for YOU?

I believe money does love speed; and I also believe that there’s a flip side to acting quickly.

Explore the topic for yourself on the newest episode of my Web TV show, “Flip It!”

Flip It! Does Money Love Speed? 

Is Money Trying to Teach You a Lesson?

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Mindset is a huge part of marketing. In fact, if you don’t master mindset—which I also call the inner game—then you’ll likely never master the strategies and tactics you employ (the outer game).

But how do you do it?

Part of mastering the inner game is learning the lessons money is trying to teach you.

Fortunately, I brought my friend (my REAL friend—not just an online friend!) Therese Skelly on to the Love-Based Money Podcast to talk about how to learn the lessons money is teaching you, and how to master the inner and outer games of marketing.

She’s the Happy in Business Marketing & Mindset Coach, and she’s passionate about helping you find inner strength and experience evolution!

Therese Skelly on Love-Based Money: Mastering the Inner and Outer Games of Marketing  

Is the LOA working for you?

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Have you ever felt like the Law of Attraction just isn’t working for you, and maybe it’s all a bunch of baloney?

I have good news: The Law of Attraction does work—IF you use it correctly. Chances are, if you’re not getting what you want, then you’re not using it correctly. And you’re not alone: when I first encountered it, I didn’t use it right.

Hint: it’s about more than just thinking – or NOT thinking – about something!

On my new Love-Based Business blog, I’m sharing a powerful 2-step process for shifting your mindset—and getting the Law of Attraction to work for you.

Check it out here:

2 Steps to Use the Law of Attraction Correctly to Get Past Your Money Blocks

“Go Big or Go Home”: Is It True?

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MPW Flip It Epi 3

You’ve undoubtedly heard the expression: “Go Big or Go Home.”

But is it true?

Should you always follow that advice?

In the latest episode of my new Web TV show, “Flip It!” I examine whether you should always go big or go home … or whether you may consider running your life a little differently.

I think you may be surprised!

“Flip It!” is all about shifting your perspective so you can get what you want out of life and business—check it out here:

Flip It! Go Big or Go Home 

When Mean People Come Calling …

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If you’ve ever put yourself out there, whether it’s in the form of a blog post, a podcast, a talk or speech, a book, or any other creative endeavor, you’ve undoubtedly come across them: mean people.

In my experience, whenever someone gets visible, at least one or two mean people come out of the woodwork to spew their criticism or feedback … in a nasty way.

It’s unfortunate, and it can sting, as I know from personal experience!

I wanted to offer you a new perspective on dealing with mean people, so that when they rear their ugly heads (and they DO!), you’re equipped to handle it without letting it hurt your feelings (well, without letting it hurt your feelings too much).

Head on over to my Love-Based Business Blog to hear about how one interaction with a mean person helped me change my perspective, as well as what I learned and how you can apply it to your situation.

Michele PW on Love-Based Money: Dealing with Mean People 

A New, Love-Based Approach to the Product Launch

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The product launch:

How do those 3-words make you feel?

Does it strike fear into your heart? Increase your stress?

When you think of a product launch, which metrics do you consider? Probably sales, right? Conversions? Dollar signs?

And … there’s that stress again, right?

Let’s view the almighty product launch from a different angle, for a moment.

Aside from money, there are many benefits to doing a product launch when you’re a spiritual, conscious entrepreneur.

And when you view the product launch through a love-based lens, you’re far less likely to feel stressed and far more likely to take the pressure off and actually enjoy your launch.

And, as an awesome side benefit, you’ll still grow your business in a love-based way!

Check it out on my new Love-Based Business Blog:

A New, Love-Based Approach to the Product Launch: Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales