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Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more. And if people DO choose to read the rest of the ad, they make that decision based [...]
I want to share my secret for attracting tons of traffic, leads and customers to my site. Ready? It’s writing and submitting articles online. I can hear all the protesting already. But it’s easy for you, you’re a writer, that’s what you do, etc. Now there is some truth to that — I am writer [...]
Whatever kind of writing you do, knowing how to successfully network and meet people is critical to your success. You can leverage networking opportunities to increase readership of your books (people love to know authors and to tell people they personally know the author of the book they’re reading) get clients for a coaching or [...]
Now that you’re ready to start making money as a writer, you’ll need a place to be a writer. Here are three steps to get you started. 1. Start with a desk. Actually you need more than a desk — you also need a place to work. While a separate room is ideal, I’ve seen [...]
Looking to chuck that full-time job for a life of full-time writing? Or maybe you’ve already dumped the day job but aren’t quite as busy as you’d like to be. Why not take a closer look at copywriting? Copywriting, also known as business or promotional writing, can do more than put a few extra bucks [...]
As a professional copywriter, I’m often asked by aspiring copywriters what they need to do to succeed. Most of their questions center around writing ability. They want to know how to find out if they have the talent to succeed, or if there’s a “test” they can take that will tell them if they’re a [...]
According to Julia Cameron, author of The Artist’s Way, the fear of being a bad speller is a remarkably common fear for people who want to write but are creatively blocked. It doesn’t matter that the fear is irrational, it doesn’t matter that every single word-processing program out there comes with a spell checker, the [...]
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you’ll be that much more ahead of your competition. Of all the different types of writing I’ve done in [...]
(Note: I wrote this article in response to a sentence fragment contest I had in a previous issue. I had such a great response and so many interesting comments I thought I’d devote another issue to sentence fragments.) Let’s start with what a sentence fragment isn’t: 1. If there is an implied “you” in the [...]
As a professional copywriter, not only do I do a lot of writing but I also look at a lot of writing. One of the things I’ve noticed that set the good/great writers apart from the so-so is rhythm. What I mean by rhythm is how the writing sounds. The rhythm of the words and [...]
Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they’ve finished reading it? Then master the art of using words to create pictures in your customers’ heads. If you can describe your products or services in such a way that it forms images in [...]
Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore. Another writer, a friend of mine, got the account and life went on. Of course, I was pretty upset by the situation. I had completed several [...]
Writer’s block isn’t about the writing. Writer’s block isn’t telling you you can’t write or you’ll never write again or you’ll never have another idea again. Writer’s block is telling you something else is wrong, and you need to deal with that something before you can get down to the business of writing.
A lot of great ideas happen when two or more other ideas collide to form something completely new. Think of this like those old chemistry movies we used to watch in school. You had all of those atoms floating around and when two collided — bam! A chemical reaction. Maybe something new was created. Maybe [...]
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