(You can check out Part 1 right here.)
So, while overall I’m pleased with how the book launch went, there’s no question launching a book on someone else’s platform (in this case Amazon) had its challenges. Here’s a quick summary of everything that went wrong:
* The way Amazon displays a free book is, well, confusing. You see the “$0” price and then you click “buy now” so you “buy” the book for zero dollars. That’s all well and good, but there’s another button that says “get this book for free” — which is actually their lending library. So you don’t actually buy it with that button, you’re borrowing it.
The problem is, if you aren’t currently an Amazon Prime member, you can’t borrow a Kindle book. Borrowing Kindle books is an Amazon Prime perk. So if you click the button to borrow it and you aren’t in Prime, you’re put into an upsell sequence to buy Prime.
And, when that happens, I get emails telling me “thanks for the ‘free’ book but it’s not really free.” Continue reading
As you can probably imagine, this has been an absolutely crazy week with the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”
Now that the dust has settled, I thought it would helpful to you, my community, to talk about what went right and what went wrong to help you if you yourself ever choose to do a book launch.
Now, there are 2 parts to a launch — the outer game (which is the actual book launch strategy) and the inner game (which is your mindset or what’s going on in your head during the launch). I’m going to talk more about the inner game in my two upcoming columns — The Writer’s Life and Life, Biz and the Pursuit of Happiness — and starting with this post, I’m going to cover the outer game strategies. (This post is the first of a series where I’ll break the book launch down.)
First off, why did I choose the Kindle platform on Amazon to launch my book? (Especially since I heard from A LOT of you who did not care at all for Amazon — I think some of you even went so far as to compare Amazon to the devil.) Continue reading
It’s time to ‘fess up — why AREN’T you writing that book you’re dreaming about?
If this is you, you are SO not alone — and Christine Kloser, the Transformational Book Coach (and also guest on PW Unplugged) guest-wrote this blog post to help dig into what’s holding you back and what you can do to start moving forward.
by Christine Kloser
Have you dreamed of writing a book or becoming a successful published author? Do you have a valuable message that — if put in print ––will help grow your business and transform more lives? If you answered yes, but don’t have your book written yet … keep reading! Continue reading
If you’ve been knocking around the Internet for any length of time, I’m sure you’ve seen multiple articles and information highlighting all the reasons why you SHOULD write a book. (And yes, my PW Unplugged Radio with Christine Kloser is all about why writing a book is an excellent marketing tactic if you want to hear the positive.)
BUT, writing a book isn’t for everyone. And I thought I would take a moment and give you 3 reason why writing a book m
ight not be such a smart idea for you, and why you maybe should turn your marketing attention elsewhere.
Ready? Let’s dig right in: Continue reading
There’s a lot of excellent reasons to take the time to write and a publish book. Having authored a book gives you instant credibility as an expert, which immediately sets you apart from everyone else in your field, helps fill your pipeline with perfect clients and gives you a reason to raise your rates. Plus books make great giveaways and client gifts, which is another fabulous way to use them.
But there are also a few other reasons to author a book you may not have thought of. Here are 3 to keep in mind as you decide if it’s time to get that book written in between everything else on that to-do list:
Book readers tend to be better clients. Even though you’re probably not going to get rich selling a $15 book, the people who take the time to read your book will be more likely to buy your other products and programs AND spend more money overall with you (either by buying multiple programs or just investing in the higher-priced programs). So if you have a good backend set up (and what I mean by that is if you have other products or programs to sell them) writing a book is the perfect way to position yourself and your ideal client to get them into your sales funnel.
Kindle rocks! Okay this may not be so little-known anymore, but the reality is with all the options out there with Kindle and ebooks in general, you have more ways to get your books into your ideal clients hands than ever before and if you position a lead generating opt in correctly inside your book (and what I mean by that is offering more free resources if they go to a page on your website and enter their name and email address to get the download) you’re going to have a way to capture leads from folks who are truly interested in taking what you teach to a deeper level (which of course will lead to more sales).
Something else to consider — as an author you’ll have a presence on Amazon and Barnes and Noble, which in some cases is better than a presence on Google. Think about it — if someone is searching for resources on Google, they’re probably looking for something free. If they’re searching for resources on Amazon then they’re looking for something to buy — which means those are the buyers, not the looky loos.
What about your ideal clients who aren’t book readers? Well you can also turn your book into an audio book, which means you’ll reach another segment of your ideal clients. Now if they really aren’t book readers (or book listeners) at all, just the sheer fact you’ve written a book will still add to your credibility and expert status with them.
And a bonus tip — for many entrepreneurs, one of the big reasons why you went into business for yourself in the first place was because you wanted to make a difference in the world. What better way to spread your message and get your gifts out there is by writing and publishing a book? Think about your book as a little messenger — spreading your message and transformation everywhere it goes. Now isn’t THAT a great reason to finally sit down and finish that book?