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I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. This issue is about what marketing can’t do. While there’s no question a solid marketing program can increase your business, it can’t fix everything. Below are 5 things [...]
Whatever kind of writing you do, knowing how to successfully network and meet people is critical to your success. You can leverage networking opportunities to increase readership of your books (people love to know authors and to tell people they personally know the author of the book they’re reading) get clients for a coaching or [...]
You are a professional writer — therefore you need a professional identity or image. And if you also offer marketing consultation, that image becomes even more important (after all, you’re in the business of helping other businesses with their identity, you better have a decent one yourself). People want to work with successful people. The [...]
Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: A catchy headline that encourages [...]
Community relations is one of those marketing strategies that isn’t talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance: * Your business donates money to nonprofit organizations. * [...]
When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it’s appropriate to use each one and the best way to [...]
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