09.11.10
Are You Making These Press Release Mistakes?
Before you send that press release out into the world, run it through this quick checklist of PR mistakes.
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- Jo - Michelle, this is great advice, thank you. I've just run…
- Michele PW - What a great title -- so many people live testimonials…
- Bill Lampton, Ph.D. - You provided excellent probing questions we can use to help…
- Dianne - Nice article. I actually keep a list of article topics…
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Recent Comments
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07.18.09
When It’s Okay to Quit
When is it okay to quit and when should you muscle through it? How do you know if this is the time you should throw in the towel or is this just more of your demons popping up to torture you? Here’s a little system you can follow to help you know the difference.
06.24.09
What Do You Do When PR Goes Horribly Wrong?
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you?
Well, it happened to my good friend Nancy Marmolejo, Viva Visibility.
06.23.09
How Publicity Can Help You Hear Ka-Ching! In Your Biz
This month I’m so excited to welcome Shannon Cherry, APR MA, The Power Publicist
“The Endless Publicity Formula Attracting more clients, making more money for free” on Thursday, June 25,12 pm Pacific/3 pm Eastern
05.14.09
Recession Rescue — Lessons Learned from Dan Kennedy
In the book “The Hitchhiker’s Guide to the Galaxy,” after Earth is blown up, Arthur (the main character) is presented with a small computer (not unlike an iPhone I’d imagine) with these words on the front — “Don’t panic.” Arthur finds this oddly comforting, even though Earth is gone and he is on a spaceship [...]
02.26.09
What’s YOUR favorite low-cost marketing technique?
As you probably know, if you want a successful business you need to market your business. And that’s never been more true than right now. But, with all the different marketing tactics available to you, which one should you focus on? Well, one great tactic to take another look if you aren’t doing it is [...]
01.23.09
What the AZ Cardinals Can Teach You About Business
Brace yourself. The Arizona Cardinals, known as one of the most woeful franchises in all of professional sports (not just football), has done the near impossible and is now headed to the SuperBowl. They’ve been the underdog in every single one of their playoff games (including their home games) — they’ve been disrespected, dismissed and [...]
11.08.08
Will you see it as a big opportunity or will you throw in the towel?
I’m at the Dan Kennedy’s Info Marketing Summit, and the first presentation this morning was Dan talking about how info marketers should respond to this economy. His view is the economy has changed…for the long haul. It’s not going back to what it used to be any time soon. We’re in a recession and it’s [...]
10.28.08
5 Secrets of a Successful Launch Campaign to Help You Sell More
Just wanted to give you a quick heads up that my last preview call, 5 Secrets of a Successful Launch Campaign to Help You Sell More, is this coming Wednesday, Oct 29, at 4 pm PST/7 pm EST. Here’s the link to reserve your seat: www.michelepw.com/launch This is the call where I pull it all [...]
08.12.08
I know – Social networking is all the rage. But can I actually make money at it or is it just a big waste of time?
Great question. And it’s one that keep popping up over and over again. The short answer is yes – it’s VERY possible to make money using social networking and Web 2.0 tactics. Both MaryPat and myself are doing it and we can show you how. In fact, there are a number of ways you can [...]
01.28.08
PW and The Half Marathon
Yes I did it again. Another marathon. Except this one was a half marathon in Phoenix (a mere 13.1 miles) versus the 26.2 mile jaunt I did last June in San Diego (and yes, I’m signed up to go again). I don’t run the marathons, I walk or walk with a little running. This time [...]
09.24.07
The Number One Thing Your Web Site Needs (And It’s Not What You Think)
NOTE: If you would rather listen to this post, please click here. I have a confession to make. I’ve made some mistakes over the past couple of years with a few of my clients. This is what would happen. Every now and then a client would hire me to write copy for their Web site. [...]
07.10.06
How to Write Headlines that Get Read
Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more. And if people DO choose to read the rest of the ad, they make that decision based [...]
12.02.05
How to Use a Web Site to Market Yourself as a Writer
In my last column I talked about how the field of marketing is changing. Now more than ever, you need to develop a relationship with your customers. So where should you start? With your Web site. What? You say you don’t have a Web site? Well, if you’re serious about selling your books, products or [...]
5 Tips for Writing Articles That Sell
I want to share my secret for attracting tons of traffic, leads and customers to my site. Ready? It’s writing and submitting articles online. I can hear all the protesting already. But it’s easy for you, you’re a writer, that’s what you do, etc. Now there is some truth to that — I am writer [...]
