Mindset is a huge part of marketing. In fact, if you don’t master mindset—which I also call the inner game—then you’ll likely never master the strategies and tactics you employ (the outer game).
But how do you do it?
Part of mastering the inner game is learning the lessons money is trying to teach you.
Fortunately, I brought my friend (my REAL friend—not just an online friend!) Therese Skelly on to the Love-Based Money Podcast to talk about how to learn the lessons money is teaching you, and how to master the inner and outer games of marketing.
She’s the Happy in Business Marketing & Mindset Coach, and she’s passionate about helping you find inner strength and experience evolution!
Therese Skelly on Love-Based Money: Mastering the Inner and Outer Games of Marketing
Have you ever felt like the Law of Attraction just isn’t working for you, and maybe it’s all a bunch of baloney?
I have good news: The Law of Attraction does work—IF you use it correctly. Chances are, if you’re not getting what you want, then you’re not using it correctly. And you’re not alone: when I first encountered it, I didn’t use it right.
Hint: it’s about more than just thinking – or NOT thinking – about something!
On my new Love-Based Business blog, I’m sharing a powerful 2-step process for shifting your mindset—and getting the Law of Attraction to work for you.
Check it out here:
2 Steps to Use the Law of Attraction Correctly to Get Past Your Money Blocks
You’ve undoubtedly heard the expression: “Go Big or Go Home.”
But is it true?
Should you always follow that advice?
In the latest episode of my new Web TV show, “Flip It!” I examine whether you should always go big or go home … or whether you may consider running your life a little differently.
I think you may be surprised!
“Flip It!” is all about shifting your perspective so you can get what you want out of life and business—check it out here:
Flip It! Go Big or Go Home
If you’ve ever put yourself out there, whether it’s in the form of a blog post, a podcast, a talk or speech, a book, or any other creative endeavor, you’ve undoubtedly come across them: mean people.
In my experience, whenever someone gets visible, at least one or two mean people come out of the woodwork to spew their criticism or feedback … in a nasty way.
It’s unfortunate, and it can sting, as I know from personal experience!
I wanted to offer you a new perspective on dealing with mean people, so that when they rear their ugly heads (and they DO!), you’re equipped to handle it without letting it hurt your feelings (well, without letting it hurt your feelings too much).
Head on over to my Love-Based Business Blog to hear about how one interaction with a mean person helped me change my perspective, as well as what I learned and how you can apply it to your situation.
Michele PW on Love-Based Money: Dealing with Mean People
The product launch:
How do those 3-words make you feel?
Does it strike fear into your heart? Increase your stress?
When you think of a product launch, which metrics do you consider? Probably sales, right? Conversions? Dollar signs?
And … there’s that stress again, right?
Let’s view the almighty product launch from a different angle, for a moment.
Aside from money, there are many benefits to doing a product launch when you’re a spiritual, conscious entrepreneur.
And when you view the product launch through a love-based lens, you’re far less likely to feel stressed and far more likely to take the pressure off and actually enjoy your launch.
And, as an awesome side benefit, you’ll still grow your business in a love-based way!
Check it out on my new Love-Based Business Blog:
A New, Love-Based Approach to the Product Launch: Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales
Most entrepreneurs know that building an email list is a great way to build your business.
Well, for many reasons!
First of all, when you have your own email list, you retain control, unlike when you build a community on a social media platform that could go defunct at any moment (MySpace, anyone?).
Also, email lists give you the ability to send targeted marketing materials to your ideal clients based on their past behavior.
And you’ve tried it! But lately, when you send out emails, you don’t make any sales. In fact, you don’t get much of a response at all.
You’re starting to believe that email marketing is dead.
But is it? And could you change the results you’re getting?
Find out when you watch Episode 2 of my new Web TV show, Flip It.
Flip It! Is Email Marketing Dead?
Have you ever wondered why, despite your best efforts, you’re not earning more money?
The truth is simple, although the underlying explanation can feel a bit complicated.
You’re dealing with some deeply-held beliefs that stop you from earning more.
But why? And how do you get past those beliefs and open the flow of abundance?
The good news is that my friend Kendall SummerHawk, the Leader in Certified Coach Training for Women Entrepreneurs, specializes in helping spiritual entrepreneurs discover what’s holding them back from earning more, so they can then break through it and increase abundance in their lives and businesses.
The great news? I interviewed her for the latest episode of the Love-Based Money Podcast! You can listen in, here:
Kendall SummerHawk on Love-Based Money: The Practical—and Fun—Sides of Money Attraction
What if changing your life was as simple as changing your perspective?
Think of all those things you’ve dreamed of doing, but you just haven’t done them yet.
Maybe for you, it’s writing a book, or speaking from the stage, or starting your own business. Or maybe it’s changing the way you manage money, or even finding Mr. or Mrs. Right.
You want these things (okay, maybe not these things exactly, but you get the point). But there are these stories playing in your head that keep you from getting them.
“I’m not smart enough to write a book.”
“I’m not charismatic enough to speak from the stage.”
“I’d never follow through on running my own business.”
“I am terrible with money.”
Guess what? These beliefs can actually stop you from creating what you want in your life.
But don’t worry, I have good news: you can change these beliefs. And when you do, you can change your life.
That’s the topic I’m exploring with my new Web TV Show, “Flip It.”
I’d love for you to check out the first episode here:
Flip It! Can Flipping Your Perspective Get You Everything You Want?
If you’ve been an entrepreneur for any length of time, you probably have already figured out that, for better or for worse, your business and your energy are intimately connected.
If your energy is low, there is an awfully big chance your business isn’t going to go as far as it would if your energy was high.
And what impacts your energy the most? Sleep. (Or lack of it.)
That’s why I was so excited to interview Sleep and Success Coach Janna Chin on the podcast. She shares her system on how to start getting a good night’s rest. And if you want a taste on what she covers, check out her guest article below. Enjoy!
by Janna Chin
Have you ever laid awake in bed at night and found yourself going over a to do list? Continue reading
Below is a guest article from Nadine Nicholson, founder of MeJane — who was my PW Unplugged guest this week (and we delved into this topic even deeper on that podcast if you’re looking for more on this).
For myself, this is personally a very hot topic. As entrepreneurs, we’re actually signing up for a lot of change (even if we don’t fully realize it when we start) and if we don’t know how to successfully navigate all that change, what we’re actually going to get is a whole lot of frustration and heartache.
Check it out below and I’d love to hear more of your thoughts on this.
by Nadine Nicholson
I see a lot of business owners who know, deep inside, there’s something “more” for them. Continue reading
Getting rid of my personal money blocks (or money “monsters,” as I sometimes consider them) required 2 different strategies. One was working on my subconscious inner blocks. The second was learning to use the Law of Attraction correctly.
Now, when I first encountered LOA, I did NOT use it correctly (and I’ll talk about that in a future Life, Biz and the Pursuit of Happiness column, which you can find on my blog on Sundays) but today I’m going to talk about a simple 2-step process to start getting the Law of Attraction to work for you.
.But first, a word of warning — do NOT be deceived by how simple this is. As humans, we tend to overcomplicate things when in reality, keeping things simple tends to serve us better. So take a deep breath, give it a try and see what magic starts to happen in your life and business! Continue reading
If you’re new to using personal development tools to get over your mindset blocks (like blocks around money or success or sales … or really anything that’s keeping you from growing your biz) this handy dandy checklist of the 7 top tools is a great way to get you started.
- Affirmations — Some people swear by affirmations and some people swear they don’t work. I say they don’t cost anything and they don’t take much time, so why not give them a try? Sometimes when things are bleak, it’s helpful to focus on affirmations — if nothing else, it helps you concentrate on abundance instead of lack. So the way affirmations work is make sure you use present language — for instance “I attract wealth and abundance.” To make them even more powerful, combine writing them down with saying them out loud. Continue reading
The further you go down the entrepreneurial path, the more you see the myriad of ways entrepreneurs are able to keep themselves from having the success they dream of.
Which is why having a lot of different mindset tools in our toolbox can really help us keep moving forward.
My recent PW Unplugged Radio guest Success Coach Kate Beeders talks about one big mistake entrepreneurs make — I’ve included her blog post below. Enjoy!
By Kate Beeders
Over and over again I keep seeing entrepreneurs repeatedly make the same mistakes that is ultimately taking them off the fast path to success. Continue reading
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In today’s episode of PW Unplugged Radio, Success Coach Kate Beeders and I chat about yet another personal development tool I was a bit skeptical about in the beginning — namely Emotional Freedom Technique (EFT) or tapping. How on earth could tapping on yourself actually reset your mindset and rewire your brain so you can bust thru money blocks?
Well, believe it or not, it DOES actually work, so today we dug right in to get to the bottom of how it works, why it works and how you can use it to bust through your own blocks that are holding you back from biz success. Continue reading
I just returned home from Bill Baren’s Big Shift Event and I’m flat out exhausted. (It didn’t help that my roommate — my good friend Therese Skelly, who you can listen to on the podcast — her son took a charge playing basketball Saturday night and ended up breaking 5 bones in his face and needed emergency plastic surgery on Sunday. Needless to say I spent a big chunk of the night helping her. Please feel free to connect with her about this on Facebook and send her and her son healing energy and prayers. Also keep reading because I talk more about her below.)
Anyway, so I’m taking time to recoup today — sleep and meditate and grounding — but I also wanted to share a few thoughts I had from The Big Shift. Continue reading