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09.16.11
Posted in Marketing at 11:39 am UTC by Michele PW
One common mistake I see small business owners and entrepreneurs make time after time is this — relying on one source for leads.
If you rely on only one marketing source, like word of mouth, I can nearly guarantee what your business looks like. Feast or famine. Either you’re buried in work, stressed to the max as you spend all of your time and energy frantically fulfilling the work pouring in, or you’re starving. Nothing is coming in and you spend your days worrying about how you’re going to pay next month’s bills.
So how do you avoid that situation? By not relying on one lead source but instead diversifying and having leads come in from multiple sources. Read more to learn 7 great sources for leads.
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08.31.11
Posted in Branding at 8:56 am UTC by Michele PW
For better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. And your current brand could be hurting your business more than helping. Read on to learn more.
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08.30.11
Posted in Online Marketing at 10:06 am UTC by Michele PW
Guest blog post by Nancy Marmolejo, Viva Visibility Expert Every time I hear “Creep” by Radiohead, the line “I want you to notice when I’m not around” sticks in my mind. That’s the staying power of visibility- not just to be seen, but to be MISSED, to be sought out, to be longed for. This [...]
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08.25.11
Posted in Ask Ms. Social Networking/Biz Manners, Online Marketing at 9:55 am UTC by Michele PW
Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette issues — both online and offline. Feel free to send her a question at Ask@MichelePW.com or post a question below. On to the questions! Dear Ms. Social Networking/Biz Manners, I think [...]
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08.24.11
Posted in Branding at 8:29 am UTC by Michele PW
Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business. Read on to learn more about how to use branding the right way.
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08.22.11
Posted in Ask PW, Online Marketing at 12:05 pm UTC by Michele PW
This question came from my Facebook Fan Page (http://www.facebook.com/michelepwkaching). A fellow entrepreneur was considering participating in one of those 30-day blogging challenges (where you blog every day for 30 days) but was afraid she would be spamming her list by doing so. Although she didn’t know it, this question is perfect for a couple reasons. [...]
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08.11.11
Posted in Marketing at 8:30 am UTC by Michele PW
So is it a good idea to talk about the economy and get into the fear and negativity, or not? The answer isn’t quite so straightforward — read on to find out why.
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08.09.11
Posted in Ask PW, Online Marketing at 10:00 am UTC by Michele PW
This is a great question and unfortunately the answer is much longer than I have room for in this column. However, what I can do is give you a place to start. Remember, the headline is the first thing people will see (and it’s what most people are going to use to determine if they [...]
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08.04.11
Posted in Online Marketing at 7:10 am UTC by Michele PW
Just wanted to give you a heads up about the FREE training call I’m hosting TOMORROW (Aug 5) at 9 am Pacific/Noon Eastern with my good friend and Juicy Biz Partner Lisa Cherney “Why Won’t They Buy? 3 Simple Secrets to Selling Your Expertise Online.” If you would like to see more leads, clients and [...]
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07.27.11
Posted in Online Marketing at 9:16 am UTC by Michele PW
I’m a professional athlete who sometimes gets bored off the field. There’s only so much television you can watch, so that’s why I like to hop on Twitter. I especially like to do this when I’m really angry about something. But I’ve discovered I get a big backlash when I do this.
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07.19.11
Posted in Ask PW, Online Marketing at 8:15 am UTC by Michele PW
This is one of those questions I get asked a lot, particularly during the summer when entrepreneurs are concerned about promoting now. Are people paying attention in the summer or are they too busy with their kids or taking vacations? Should we wait until the fall when everyone else and their brother is launching something? [...]
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07.11.11
Posted in Ask PW, Marketing at 10:39 am UTC by Michele PW
This question has been going around one my Linked In groups for a few months now, so I thought I’d use it in my Ask PW blog feature. Here’s my answer: 1. Make marketing a priority. You should be marketing regularly and frequently (at least weekly and you may want to step it up in [...]
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07.07.11
Posted in Online Marketing at 10:09 am UTC by Michele PW
It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have.
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07.06.11
Posted in Ask PW, Online Marketing at 10:24 am UTC by Michele PW
Hello Michele,
I’m a freelance writer and I need a small tip from you please. Up until now, I believed that article advertising is a great method of promoting one’s website. Recently, I found an SEO forum where I read that writers who write for article directories are actually shooting themselves in the foot because they are outranking their own site with their articles and actually feeding their competitors (the directories)…
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07.01.11
Posted in Copywriting, Marketing at 12:41 pm UTC by Michele PW
It’s official — social networking is here to stay. So where does that leave things like websites and blogs? Read more to find out (plus find out if websites and blogs are for you or not).
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