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07.27.11

Ask Ms. Social Networking Manners

Posted in Online Marketing at 9:16 am UTC by Michele PW

I’m a professional athlete who sometimes gets bored off the field. There’s only so much television you can watch, so that’s why I like to hop on Twitter. I especially like to do this when I’m really angry about something. But I’ve discovered I get a big backlash when I do this.

07.19.11

Ask PW — When is the best time to launch a product?

Posted in Ask PW, Online Marketing at 8:15 am UTC by Michele PW

This is one of those questions I get asked a lot, particularly during the summer when entrepreneurs are concerned about promoting now. Are people paying attention in the summer or are they too busy with their kids or taking vacations? Should we wait until the fall when everyone else and their brother is launching something? [...]

07.07.11

3 Crucial Elements Every Money-Making Website MUST Have

Posted in Online Marketing at 10:09 am UTC by Michele PW

It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have.

07.06.11

Ask PW: Is posting articles on article directories still a good way to promote your website?

Posted in Ask PW, Online Marketing at 10:24 am UTC by Michele PW

Hello Michele,
I’m a freelance writer and I need a small tip from you please. Up until now, I believed that article advertising is a great method of promoting one’s website. Recently, I found an SEO forum where I read that writers who write for article directories are actually shooting themselves in the foot because they are outranking their own site with their articles and actually feeding their competitors (the directories)…

05.11.11

Ready to be the next Internet Marketing Success Story?

Posted in Online Marketing at 8:16 am UTC by Michele PW

I want you to do something for me. Close your eyes and take a deep breath. Now imagine — what would it be like if you could transform your frustration and procrastination about Internet Marketing into Inspiration? Imagine — tapping back into that passion and excitement you felt when you first started your business. How [...]

05.03.11

Why do we believe the Big Fat Lies about Internet Marketing?

Posted in Online Marketing at 11:33 am UTC by Michele PW

As you may know, I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. However, I can only do so much. I can tell you what the truth is. And you may even believe it. (In your [...]

04.29.11

The REAL cost of Big Fat Internet Marketing Lies

Posted in Online Marketing at 8:38 am UTC by Michele PW

So if owning a business is tough, why would you make it all that tougher on yourself by believing the “lies” out there about Internet Marketing? Read on to see what’s REALLY true.

09.02.09

Why Upsells and Downsells Could be the Ticket to Your Business’ Online Success

Posted in Online Marketing, PodCast at 4:39 pm UTC by Michele PW

Did you know you can duplicate upsells and downsells online and use them to increase your business substantially? Here’s how you do this and 2 reasons why you’re missing the boat if you aren’t.

04.21.09

Headlines — 3 Tips to Writing Headlines That Make the Sale

Posted in Business, Copywriting, General, Online Marketing, PodCast at 10:41 pm UTC by Michele PW

Want to know the secret for creating promotional materials that make sales? It starts with the headline. You see, people are busy. They’re only going to take a few seconds to determine if they want to spend any time with your promotional materials or not (whether that’s an email, a web site, a sales letter [...]

11.08.08

Will you see it as a big opportunity or will you throw in the towel?

Posted in Business, General, Online Marketing, Public Relations at 2:00 pm UTC by Michele PW

I’m at the Dan Kennedy’s Info Marketing Summit, and the first presentation this morning was Dan talking about how info marketers should respond to this economy. His view is the economy has changed…for the long haul. It’s not going back to what it used to be any time soon. We’re in a recession and it’s [...]

08.12.08

I know – Social networking is all the rage. But can I actually make money at it or is it just a big waste of time?

Posted in Business, Community Relations, General, Online Marketing, Public Relations at 8:14 am UTC by Michele PW

Great question. And it’s one that keep popping up over and over again. The short answer is yes – it’s VERY possible to make money using social networking and Web 2.0 tactics. Both MaryPat and myself are doing it and we can show you how. In fact, there are a number of ways you can [...]

03.10.08

5 Ways to Overcome Social Networking Overwhelm

Posted in General, Marketing, Online Marketing at 1:05 pm UTC by Michele PW

Unless you’ve been living under a rock, I’m sure you’ve heard something about the whole social networking craze. Myspace, Facebook, YouTube, Twitter, Digg and so on. And as a busy entrepreneur, you’ve probably been wringing your hands trying to figure out how to work social networking tasks onto your already overcrowded to-do list. Well, you’re [...]

10.03.07

Traffic To Your Site — How Do You Know What’s the Right Strategy For You

Posted in Business, General, Marketing, Online Marketing at 12:55 pm UTC by Michele PW

Getting Traffic To Your Site — How Do You Determine What’s the Right Strategy For You (Want to listen to this week’s article? Go here: My PodCast) So you’re looking for more traffic or visitors to your site. How do you determine the right strategy for you? Below are some questions to ask yourself so [...]

07.27.07

Social Networking — What Is It And Why Your Business Needs It

Posted in Business, General, Marketing, Online Marketing at 1:05 pm UTC by Michele PW

Social networking. Social marketing. Web 2.0. You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business. So let’s dig right in and get some answers. First, some definitions. Social networking is actually a pretty broad term. It basically means any time of [...]

06.23.07

Posted in General, Notes from PW, Online Marketing at 8:45 pm UTC by Michele PW

Well, I’m jumping on the bandwagon. I’m up on MySpace! Actually, it’s not complete (so don’t go look at my profile quite yet!) When I was in Utah speaking last week, the 16-year-old daughter of my good friend Mary Pat Kavanagh (the director of Utah’s Shared Vision Network) helped me set up my account, add [...]

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