Category Archives: Online Marketing

Case Study: Does Love-Based Online Marketing Really Work? Using Feminine Power to Create More Sustainable & Successful Launches

Are you turned off to traditional Internet marketing launches, but you don’t think there’s another way to successfully launch your products and services?love-based-vol3-kindle

Traditional Internet marketing launches can be exhausting and draining — not to mention make you feel like a pushy Internet marketer. But what else is there? Can you REALLY launch your products and services using Love-Based Online Marketing and make money at it? Or this all a lot of pretty talk with no results to back it up?

The truth is that most of us have been trained to believe we have to use fear and manipulation to convince people to take our courses or buy our products and services.

But that isn’t the truth.

There is a different way. It’s more daring. It requires trust. But it IS working, just differently. Which is why I’m so excited to share this Love-Based Online Marketing case study today. Continue reading

3 Keys to Love-Based Online Marketing

For many folks, online marketing/internet marketing is synonymous with slimy, hype-y, sales-y marketing. love-based-vol3-kindle

But what if I told you it didn’t have to be that way. That it’s entirely possible to market  your business with love, using tactics and strategies that feel good to both you and your ideal prospects.

And the best part? When you do, you not only reach more of the people whose lives you’re so passionate about transforming, but you also grow your business effortlessly.

To help you get started with Love-Based Online Marketing today, I want to share 3 keys to Love-Based Online Marketing so you can begin building campaigns that you actually enjoy … and that attract, invite and inspire your ideal clients to work with you.

No more feeling “slimy” or “arm-twisty”—this is going to be fun!

Without further ado: Continue reading

Free versus Cheap — Best Practices for Marketing Your Book

If you’ve published a book (or are thinking about publishing a book) you may have noticed all the different ways people market and promote their books. (And if you’re using Amazon’s KDP Select program, it’s super easy to either offer your book for free or at a discount — although there are ways to do that without being in KDP Select.)PersonalJourney_02

I’ve been doing some testing on the differences between free and 99 cents — I haven’t completed all my testing but here are some initial observations.

• Free seems to work best when you have something else to sell. And by something else to sell, I mean either a backend in your own business (i.e. a higher-priced product or program or coaching package) OR multiple books in a series. (So, you give one of the books in the series away for free so people get interested in the series and purchase the other books in the series). The multiple books in a series seems to work well for either fiction or nonfiction (clearly the business backend isn’t as effective for fiction).

• Cheap seems to work best if you don’t have much else to sell, either books or programs. Continue reading

List Building — 3 Tips to Hosting a Successful Giveaway or Telesummit

Although I dislike the term list building (I prefer community building) there’s no question that engaging in activities that actively grow your list/community is crucial for your success as an entrepreneur.Globe_01

There’s also no question that one of the quickest ways to grow your list/community is by having partners promote you.

And, despite all its issues, email is still the gold standard for any sort of promotion.

Okay, so knowing that one of the best and fastest ways to grow your list/community is by having partners send an email to their list/community, how can you make that happen?

Answer — by giving them something to promote. (And, in most cases, offering something valuable in exchange for your prospect’s contact information and permission to reach out to them, is the way to go.)

Two of the biggest ways to have partners promote you include you launching a product or program and having your partners promote it or you hosting some sort of free giveaway or telesummit/video summit, where you have partners who provide content and promote in exchange for also building their lists/communities.

I’ve covered launches in other posts, so today I thought I’d cover 3 tips to hosting a successful giveaway or telesummit.

But before I do that, let me quickly explain giveaways and telesummits/video summits. Continue reading

Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 2 — What went wrong?

(You can check out Part 1 right here.)

So, while overall I’m pleased with how the book launch went, there’s no question launching a book on someone else’s platform (in this case Amazon) had its challenges. Here’s a quick summary of everything that went wrong:LoveBasedBook_03

* The way Amazon displays a free book is, well, confusing. You see the “$0” price and then you click “buy now” so you “buy” the book for zero dollars. That’s all well and good, but there’s another button that says “get this book for free” — which is actually their lending library. So you don’t actually buy it with that button, you’re borrowing it.

The problem is, if you aren’t currently an Amazon Prime member, you can’t borrow a Kindle book. Borrowing Kindle books is an Amazon Prime perk. So if you click the button to borrow it and you aren’t in Prime, you’re put into an upsell sequence to buy Prime.

And, when that happens, I get emails telling me “thanks for the ‘free’ book but it’s not really free.” Continue reading

Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 1

As you can probably imagine, this has been an absolutely crazy week with the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”LoveBasedBook_03

Now that the dust has settled, I thought it would helpful to you, my community, to talk about what went right and what went wrong to help you if you yourself ever choose to do a book launch.

Now, there are 2 parts to a launch — the outer game (which is the actual book launch strategy) and the inner game (which is your mindset or what’s going on in your head during the launch). I’m going to talk more about the inner game in my two upcoming columns — The Writer’s Life and Life, Biz and the Pursuit of Happiness — and starting with this post, I’m going to cover the outer game strategies. (This post is the first of a series where I’ll break the book launch down.)

First off, why did I choose the Kindle platform on Amazon to launch my book? (Especially since I heard from A LOT of you who did not care at all for Amazon — I think some of you even went so far as to compare Amazon to the devil.) Continue reading

It’s here! Free book to help you sell with love, not fear

Today is the day! My “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” is officially being launched!
And to celebrate, I’m giving it away for free on Amazon Kindle for 5 days — just go here to download it:

>> Download Love-Based Copy Book For Free <<

Don’t have a Kindle? No worries! You can use a free Kindle app on your computer, smart phone or tablet to read it.

(And if you don’t want anything to do with Kindle, just email Info@MichelePW.com and I’ll send you a PDF.)

I’ve been meaning to write this book for, well forever I think, because for years I’ve been hearing over and over how much conscious, heart-centered entrepreneurs just like you hate traditional direct response copy. Too pushy, too sales-y, too hype-y, too slime-y.

That’s because traditional direct response copy is based on fear — which means it triggers emotions like fear, shame, guilt, etc.

I propose a NEW way of using direct response copy, which is based on love, and attracts, inspires and invites your ideal prospects to become your ideal clients.

If you like the sound of that, then all you need to do is click on the link below to download my new Love-Based Copywriting book for free (and I would adore it if you also left a review as well).

>> Download Love-Based Copy Book For Free Until Wed <<

The Truth About Content Marketing

The best way to market yourself online is to showcase your expertise by giving away solid content for free.Technology_01

That’s the truth, right?

Well…

Yes it IS true that content marketing is a fabulous way (especially for experts) to market themselves online. The problem is, the Internet is a pretty big place. And there are a lot of experts using content marketing to market themselves. Continue reading

Cheat Sheet — My Top 10 Ways to Grow Your List/Community

MulitTask_01You may have heard a time or two (or 10 million) that a strong list or community is key to having a solid, healthy, profitable business. (And, just to make sure we’re all on the same page with terms — list comes from having a list of people with their contact info, typically their email, you have permission to reach out to. I’m not terribly fond of the word list myself as I believe it depersonalizes what you should be creating — which is a community of folks who are inspired by you and want to work with you. Also if you use the word community, it implies more than just having a list of emails and only being able to reach out to folks via email. Yes a stand-alone email is still one of the best ways to promote your products or services, but it doesn’t have to be the only way.) Continue reading

Make money with your email, one drip at a time

Ah the lazy days of summer — and no better time to talk about ways to automate your business so have more time to play without sacrificing your income.GuestBlogPost_02

Shannon Cherry — who was also my PW Unplugged guest for this week — is one of the queens of finding easy and automated ways to make money. On the podcast she and I chatted about her pretty awesome list-building event (which is all around building a list of buyers — you can see it for yourself at LazyHazyCrazySale.com as well as listen to the behind-the-scenes on the podcast here). Below, she broke down her system to create automated email campaigns that sell for her regardless of what she is doing in her business. Enjoy!

by Shannon Cherry

Chances are, you know that email marketing is still an important tool in your online business.  And what’s the best thing about email marketing – besides getting the ka-ching? The ability to set up drip campaigns. Continue reading

Is Your Marketing Mix Right for You? 3 Keys to Help You Decide

I’m a big believer in making sure your marketing mix and strategy fits both you and your business — because the more closely it’s aligned, the more likely you’re actually going to make marketing a priority. The less aligned, the more likely you either won’t market yourself at all, or you’ll sabotage your own efforts.MulitTask_01

So if you find you’re NOT marketing the way you should be, or you dread marketing, or your business results aren’t what you’re looking for, take a look at these 3 keys to see if maybe your overall strategy is the problem. Continue reading

3 Keys to Using Stories in Your Marketing

One of the fastest, easiest ways to get your ideal clients and prospects engaged with your marketing is to start using stories.

People love stories, in all forms. Plus, stories allow you to show your vulnerable, human side — which helps people get to know you (and of course, the more people know, like and trust you, the more they’ll buy from you).

But there IS a right way and a wrong way to share stories in your marketing. That’s why I want to share 3 keys to using stories in your marketing. Continue reading

Marketing Case Study — Launching a Podcast

Today I wanted to share an interesting marketing strategy that I’m in the process of watching — it’s how Kathleen Gage is launching her new podcast Power Up For Profits.Technology_01

Now, I have the unique position of seeing this launch “from the inside” since I’m one of her guests included in the launch group, which is another reason I thought it would be interesting for all of you to get a peak behind the curtain to see what she’s doing.

First off, podcasts are pretty hot right now. As I talked about before, iTunes is one of the hot place to find ideal prospects in 2014, so launching a podcast is a great way to take advantage of this. Continue reading

Ask Ms. Social Networking Manners — Why Won’t They Promote Me?

Dear Ms. Social Networking Manners,

I’ve just started an online business and I’ve heard Facebook is the best place to get the word out about my business. So I’ve been sending friend requests to as many people as Facebook will let me, and once they do friend me, I post on their wall a little ad about what I do. I’m trying to get the word out about my business, and I figured this was a pretty harmless way to do it. The people I friend are all using Facebook for their businesses, so they must understand people trying to build biz connections, right? The problem is, some of them seem to be a little unhappy with me — they unfriend me, and worse, they delete my post from their wall! I don’t get it — what am I doing wrong?

Friendless and Sad Continue reading

Quiz: Which Social Networking Platform is Right for You? Part 2

Last week, I put together a simple quiz you can take to figure out which social networking platform is the place for you. If you want to see the quiz plus the explanation AROUND the quiz (yes, there is a reason other than the entertainment value — it not only helps you use each social networking platform more successfully, but it also helps you structure your time better, so you get the results you’re looking for), you’ll want to check out part 1 right here..

Let’s jump right in.

If you’re a 3: LinkedIn.
You prefer small intimate cocktail parties or dinner parties where you can engage in deep conversations with a few close friends.

You’ve got to hand it to LinkedIn. They were one of the first social networking sites, and unlike a lot of their peers (can you say MySpace?) they’re STILL considered one of THE top social networking sites.

In my experience, pretty much every entrepreneur I’ve run into is either in the Facebook camp or LinkedIn camp. They may have accounts set up on both, but they very clearly prefer one over the other (which means the one they don’t prefer usually gets the shaft).

And while I haven’t personally experienced it (since I tend to prefer the less button-down nature of Facebook), I know plenty of folks who have gotten leads and clients from LinkedIn. So it too seems to be a hot place to showcase your business. Plus, LinkedIn does do a decent job of sending you blog traffic.

In addition, the other thing LinkedIn has going for it is “staying ability.” Who knows if Facebook really will weather the storm of kids thinking it’s “not cool?” But LinkedIn has managed to carve out its own unique category that (at this moment) appears to have some serious staying power.

One of the things I want to do this year is learn how to use my LinkedIn account more effectively. And if this is something you too are interested in then stay tuned — I’m planning to interview a LinkedIn expert on PW Unplugged in the near future!

If you’re a 4: Pinterest.
Continue reading