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01.29.12
Posted in Online Marketing at 11:42 am UTC by Michele PW
You just finished creating your first product or program. Now comes the next step — selling it. And the best way to do that is to have a product or program launch. Sounds so easy, doesn’t it? Send out some emails, get a sales letter up, maybe do a free preview call. Nothing to it. Unfortunately this is exactly where I see conscious entrepreneurs fall down all the time. Read on for 3 steps on how you can avoid common mistakes plus set yourself up for a successful launch.
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01.25.12
Posted in Online Marketing at 12:39 pm UTC by Michele PW
Ah, the lure of the Internet. On the surface, it’s a dream come true. You can start a business out of your home selling your products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. Then you put your first website up and the dream comes crashing down [...]
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10.14.11
Posted in Ask Ms. Social Networking/Biz Manners, Online Marketing at 11:54 am UTC by Michele PW
Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette faux pas — both online and offline. While Ms. SN/B mourns the day when readers would mail her handwritten questions, she will accept digital correspondence at Ask@MichelePW.com. Dear Ms. Social Networking/Biz [...]
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10.08.11
Posted in Ask Ms. Social Networking/Biz Manners, Online Marketing at 11:19 am UTC by Michele PW
Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette faux pas — both online and offline. While Ms. SN/B mourns the day when readers would mail her handwritten questions, she will accept digital correspondence at Ask@MichelePW.com. Dear Ms. Social Networking/Biz [...]
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09.28.11
Posted in Online Marketing at 8:26 am UTC by Michele PW
In my copywriting trainings, this topic invariably comes up. And usually it’s because I’m questioning my students’ choice of words on their websites or other online promotional copy. “I chose that word because it’s a good SEO keyword,” they say. Ah. It may be a good SEO keyword but it’s certainly not a good people word. Read on to learn more.
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08.30.11
Posted in Online Marketing at 10:06 am UTC by Michele PW
Guest blog post by Nancy Marmolejo, Viva Visibility Expert Every time I hear “Creep” by Radiohead, the line “I want you to notice when I’m not around” sticks in my mind. That’s the staying power of visibility- not just to be seen, but to be MISSED, to be sought out, to be longed for. This [...]
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08.25.11
Posted in Ask Ms. Social Networking/Biz Manners, Online Marketing at 9:55 am UTC by Michele PW
Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette issues — both online and offline. Feel free to send her a question at Ask@MichelePW.com or post a question below. On to the questions! Dear Ms. Social Networking/Biz Manners, I think [...]
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08.22.11
Posted in Ask PW, Online Marketing at 12:05 pm UTC by Michele PW
This question came from my Facebook Fan Page (http://www.facebook.com/michelepwkaching). A fellow entrepreneur was considering participating in one of those 30-day blogging challenges (where you blog every day for 30 days) but was afraid she would be spamming her list by doing so. Although she didn’t know it, this question is perfect for a couple reasons. [...]
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08.09.11
Posted in Ask PW, Online Marketing at 10:00 am UTC by Michele PW
This is a great question and unfortunately the answer is much longer than I have room for in this column. However, what I can do is give you a place to start. Remember, the headline is the first thing people will see (and it’s what most people are going to use to determine if they [...]
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08.04.11
Posted in Online Marketing at 7:10 am UTC by Michele PW
Just wanted to give you a heads up about the FREE training call I’m hosting TOMORROW (Aug 5) at 9 am Pacific/Noon Eastern with my good friend and Juicy Biz Partner Lisa Cherney “Why Won’t They Buy? 3 Simple Secrets to Selling Your Expertise Online.” If you would like to see more leads, clients and [...]
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07.27.11
Posted in Online Marketing at 9:16 am UTC by Michele PW
I’m a professional athlete who sometimes gets bored off the field. There’s only so much television you can watch, so that’s why I like to hop on Twitter. I especially like to do this when I’m really angry about something. But I’ve discovered I get a big backlash when I do this.
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07.19.11
Posted in Ask PW, Online Marketing at 8:15 am UTC by Michele PW
This is one of those questions I get asked a lot, particularly during the summer when entrepreneurs are concerned about promoting now. Are people paying attention in the summer or are they too busy with their kids or taking vacations? Should we wait until the fall when everyone else and their brother is launching something? [...]
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07.07.11
Posted in Online Marketing at 10:09 am UTC by Michele PW
It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have.
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07.06.11
Posted in Ask PW, Online Marketing at 10:24 am UTC by Michele PW
Hello Michele,
I’m a freelance writer and I need a small tip from you please. Up until now, I believed that article advertising is a great method of promoting one’s website. Recently, I found an SEO forum where I read that writers who write for article directories are actually shooting themselves in the foot because they are outranking their own site with their articles and actually feeding their competitors (the directories)…
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05.11.11
Posted in Online Marketing at 8:16 am UTC by Michele PW
I want you to do something for me. Close your eyes and take a deep breath. Now imagine — what would it be like if you could transform your frustration and procrastination about Internet Marketing into Inspiration? Imagine — tapping back into that passion and excitement you felt when you first started your business. How [...]
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