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Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: A catchy headline that encourages [...]
Now that you’ve decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. 1. Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project [...]
Think you can’t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business. 1. Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky [...]
Which statement sums up how you define your customers? 1) I have a very specific customer in mind — very specific and very narrow. I only want to sell to this specific customer, I’m not interested in attracting anyone else. Or 2) If they have a pulse, they’re a potential customer. Okay, in care you [...]
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance? That’s what it’s like where I live. But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks. Enter the high school baseball sponsorship program. [...]
When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it’s appropriate to use each one and the best way to [...]
Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising. Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it’s not quite as effective as [...]
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he’ll start talking about.) Much of that reputation comes from [...]
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