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A couple of weeks ago, my accountant called to let me know my taxes were ready. He also shared with me that I was one of the “lucky” ones – I was one of the few in his practice who owed money because my business made money last year. Ah, lucky me. Good news, my [...]
Just wanted to give you a quick heads up that my last preview call, 5 Secrets of a Successful Launch Campaign to Help You Sell More, is this coming Wednesday, Oct 29, at 4 pm PST/7 pm EST. Here’s the link to reserve your seat: www.michelepw.com/launch This is the call where I pull it all [...]
Dear Readers, Remember how I told you I had new photos taken of me? Well, they’re on my Web site, so make sure you check it out: http://www.michelepw.com I basically picked 3 to be my main photos, but I had a lot more taken (and there were a bunch more really good ones). I ended [...]
The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty enough. Very nice graphics. And what little copy there was, was very artfully placed (although so tiny it [...]
Same old same old just doesn’t sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing.
Are you struggling to find a new twist on advertising or marketing campaigns? If you’re a small business owner or a copywriter/coach/other creative professional, you know exactly what I’m talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming.
There’s a hard truth about marketing: People don’t care about businesses (and that includes your business). What they care about is how your business’s products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier. In other words, you need to explain the benefits of your product or service, not the [...]
According to Julia Cameron, author of The Artist’s Way, the fear of being a bad speller is a remarkably common fear for people who want to write but are creatively blocked. It doesn’t matter that the fear is irrational, it doesn’t matter that every single word-processing program out there comes with a spell checker, the [...]
Worried you may not be creative or you may not be creative enough? This quiz will help you find out just how creative you are. Take a piece of paper and number it from one to seven. For each question, write down the corresponding letter of your answer. 1. When you come across a rose, [...]
When you think about the legacies Walt Disney left us, do talking mice and a multigizillion dollar company come to mind? Actually, those are only the products of his prodigious and rich creativity — dig deeper and you start to realize one of the most intriguing heritages Disney left was his processes. Disney was a [...]
A lot of great ideas happen when two or more other ideas collide to form something completely new. Think of this like those old chemistry movies we used to watch in school. You had all of those atoms floating around and when two collided — bam! A chemical reaction. Maybe something new was created. Maybe [...]
Here’s a quick quiz: 1) When I see a see a sunrise, I’m moved to: A. Compose a poem. B. Try and capture the beauty with my paints and brush. C. Stumble drunkenly into bed — boy that party was a lot of fun. D. Cover my face with my pillow and go back to [...]
I have a friend who has struggled with her creativity for a long time. She’s extremely uncomfortable thinking of herself as “creative.” We’ve been working together on it, and making progress. One of the tools that’s really helped her has been journaling. From Julia Cameron’s The Artist Way to Natalie Goldberg’s Writing Down the Bones [...]
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it’s not possible to see something different. Sometimes you’ve just been [...]
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