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Want to know the secret for creating promotional materials that make sales? It starts with the headline. You see, people are busy. They’re only going to take a few seconds to determine if they want to spend any time with your promotional materials or not (whether that’s an email, a web site, a sales letter [...]
A couple of weeks ago, my accountant called to let me know my taxes were ready. He also shared with me that I was one of the “lucky” ones – I was one of the few in his practice who owed money because my business made money last year. Ah, lucky me. Good news, my [...]
At Alex Mandossian’s Teleseminar Secrets Reunion, we did a “timeline” exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points.
In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.
You start by showing the object you’re going to manipulate in some way (i.e. make disappear).
You manipulate the object, in this case you make it disappear.
One of my friends recently sent me a link to a sales page. This person (who shall remain completely nameless) was having a sale. The reason behind the sale? For the second time this year, they had experienced a natural disaster which had destroyed their living room. (Then even had photos of the destroyed room [...]
Hi there, Just wanted to send you a quick reminder that my second preview call, 5 Psychological Triggers to Turn Prospects Into Clients, is Wednesday at 4 pm PST/7 pm EST. Here’s the link to reserve your seat: http://www.michelepw.com/triggers If you’ve already signed up for my first preview call, 5 Secrets to Getting All The [...]
Dear Readers, Wow. I just got back from Dan Kennedy’s Info Marketing Summit, and as great as it was, I am simply exhausted. I’ve been to a number of Dan Kennedy’s events over the past couple of years, and I think this is the best one yet. Not so much because of what I learned [...]
The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty enough. Very nice graphics. And what little copy there was, was very artfully placed (although so tiny it [...]
Wondering why it’s so difficult to get your buyers to actually buy from you? It’s probably the words you’re using. Here are 5 tips that can hep you improve the conversions of your web sites, brochures and other marketing materials.
Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more. And if people DO choose to read the rest of the ad, they make that decision based [...]
If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking. So, what is a call to action? It’s telling people what action you want them to [...]
You’ve done it. Gotten that press release written. Now you’re ready to send it out to your carefully chosen list of media contacts. But before you hit that “send” button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists [...]
Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore. Another writer, a friend of mine, got the account and life went on. Of course, I was pretty upset by the situation. I had completed several [...]
You know that old saying — if you don’t know where you’re going, any path will get you there. That’s what happens if you don’t take the time to figure out what your goals are and WRITE them down. There’s power in writing things down (but you know this, you’re a writer). Figuring out your [...]
Whatever kind of writing you do, knowing how to successfully network and meet people is critical to your success. You can leverage networking opportunities to increase readership of your books (people love to know authors and to tell people they personally know the author of the book they’re reading) get clients for a coaching or [...]
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