So I started this week with my podcast “It’s Not Enough to Just Use Pain in Your Copy/Marketing,” which covered a more advanced way of looking at pain in your marketing — specifically that there are 2 levels of pain.
There’s the “dull ache” pain, which, while irritating, is tolerable and therefore isn’t enough to convince your ideal prospects to take action and actually do something about it (and a lot of times you end up here when the pain you put in your copy is too vague). Then there’s the sharp, “I’ve got to get this outta of my life NOW” pain, which is where action happens — your ideal prospects not only invest right now, they’re also far more likely to work your program and see the transformation.
If you haven’t already, I would encourage you to listen so you can hear the whole picture (I also include real life examples to help you implement this in your own biz).
Then I talked about how to reframe pain in my article “Pain versus Pleasure – A Reframe of Using Pain in Your Marketing” yesterday.
Today I want to just close the loop and give you a few tips on the best way to use pain in your copy. [Read more…] about Some Final Thoughts on the Right Way to Using Pain in Your Marketing