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Guest post by Cathy Demers In 2007 Discover Card conducted an independent survey to shed light on the characteristics of the 22 million small business owners in the United States. The number one trait common to small business owners? The study revealed: “Independence is their prime motivation.” While there are many personality characteristics common to [...]
In the movie, The Prestige, one of the main characters dissects the elements of a magic trick. You start by showing the object you’re going to manipulate in some way (i.e. make disappear). You manipulate the object, in this case you make it disappear. Then, you bring it back. This is the prestige. It’s not enough to make something disappear. You need to bring it back. In essence, what he’s talking about is closure. You need to bring closure to whatever you’re doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting. How do you do this? Read on to see how.
Want to create print ads that get results? Keep reading for 3 tips to get you started.
“Copywriting seems like such a huge daunting task when it comes to looking at my website, one that makes me feel overwhelmed just thinking about how to learn how to do it better. Is there a trick to breaking it down into small stages so you can eliminate overwhelm yet make progress towards having all [...]
This question came from my blog — “Is the ‘killer tactic’ to include a flyer or brochure all about your product/service and then follow up with a phone call? I am in the process of launching a business and plan on using this in my marketing.”
It’s easier than you think to write copy that sounds like you — check out my quick tip to get started.
As a direct response copywriter this is a question I get asked a lot. And I completely get it. After all, so many sales letters and emails sound so inauthentic and hype-y, (not to mention just plain badly written) why WOULD you want to sound like them?
Ah, this is THE number 1 question I get asked. “Do you really need all those words on a long sales letter? I never read those long sales letters, do they actually work?” The short answer is “yes.” (See, direct response copywriters CAN be brief.) And no, it’s not because I can charge all sorts [...]
It’s official — social networking is here to stay. So where does that leave things like websites and blogs? Read more to find out (plus find out if websites and blogs are for you or not).
Below are 5 tips that can help you improve the results (or conversion rate) of your marketing materials. (Conversion rate is how many people convert from leads to buyers.)
If you want to sell more using copywriting, here’s an easy template to get you started.
As a direct-response copywriter, this is a question I hear all the time. The answer may surprise you.
As a direct-response copywriter, this is a question I hear all the time. The answer may surprise you.
It occurred to me as I look around and see what people are and aren’t doing with their social networking that this is actually a microcosm of your entire business. So how do you approach your social networking and what does it say about the rest of your business?
Between deadly pig flu, government bailouts and pirates, talking about the recession seems almost anticlimactic – nevertheless I wanted to share something I learned from Dan Kennedy at the Super Conference. Dan had a special session about Recession Rescue, which included a bunch of good info about thriving during this time (I’ll be sharing more [...]
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