Category Archives: Conscious Entrepreneur

A New, Love-Based Approach to the Product Launch

The product launch:

How do those 3-words make you feel?

Does it strike fear into your heart? Increase your stress?

When you think of a product launch, which metrics do you consider? Probably sales, right? Conversions? Dollar signs?

And … there’s that stress again, right?

Let’s view the almighty product launch from a different angle, for a moment.

Aside from money, there are many benefits to doing a product launch when you’re a spiritual, conscious entrepreneur.

And when you view the product launch through a love-based lens, you’re far less likely to feel stressed and far more likely to take the pressure off and actually enjoy your launch.

And, as an awesome side benefit, you’ll still grow your business in a love-based way!

Check it out on my new Love-Based Business Blog:

A New, Love-Based Approach to the Product Launch: Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales 

What If You Could Sell More … with Love?

Sales copy. Direct response copywriting. Marketing copy.

These words and phrases often strike right to the heart of many conscious or spiritual entrepreneurs.

Why?

Because in many cases, traditional direct response copywriting can feel inauthentic and sales-y.

Have you ever stopped to think about why that is?

A lot of traditional direct response copywriting is based on tapping into fear-based emotions like guilt, scarcity, and shame (and, of course, fear).

Effective copywriting does need to tap into emotions, but what if I told you there is a different approach—one that is effective while allowing you to feel authentic?

You DO have a choice.

And you can choose to write love-based direct response copy.

I explain it in a post over on my new blog:

A New Perspective on Direct Response Copywriting: How to Sell More with Love

As a Love-Based Business Owner, What’s the Best Way to Handle Refund Requests?

Recently, in one of the high-level Facebook entrepreneurial groups I’m in, someone posted asking about handling refund requests.Creativity_03

In a nutshell, this entrepreneur had a very clear (and very clearly stated) guarantee policy on her sales letter, but she wanted to know what to do about people who wanted an “exception” made for them — specifically their lives changed since they bought the program (maybe they were in a car accident or their mother got sick or they had decided they decided they didn’t want to be an entrepreneur anymore and were getting a job) and now they wanted their money back even though it didn’t fit under the terms of the guarantee policy.

And when they were told no, they would sometimes get upset and say things like “well I thought you were heart-centered.”

Now, on the surface, this seems pretty cut and dried. There’s a clear guarantee/refund policy stated, therefore the entrepreneur was perfectly within her rights to turn them down and think nothing more about it. Continue reading

3 Reasons Why You’re Likely NOT Profiting From Your Passions

It’s what we all dream about, right? Being able to make money doing what we’re most passionate about. Whether that’s running a profitable business or a well-funded nonprofit organization or successfully selling your books or other art, it’s what so many of us long to do.MoneyPlant_01

Yet, so few of us ever actually do make money from our passions. Why is that?

Well, these three reasons may shed some light on that, as well as give you a few tips if you’d like to make a shift. Continue reading

Are You a Creative Entrepreneur Who Has No Time To Be Creative?

It happens to all of us.Creativity_01

Life. Business. Family. Endless to-do lists. Client emergencies. Family emergencies.

And then, you wake up one day and realize you haven’t done squat for months (or maybe even longer than you care to think about) to nurture your own creativity.

You keep thinking “if I just get over this (family/business/health/whatever) hump, I’ll have time to slow down and be more creative.”

Yeah — and how’s that been working for you? Continue reading

It’s here! Free book to help you sell with love, not fear

Today is the day! My “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” is officially being launched!
And to celebrate, I’m giving it away for free on Amazon Kindle for 5 days — just go here to download it:

>> Download Love-Based Copy Book For Free <<

Don’t have a Kindle? No worries! You can use a free Kindle app on your computer, smart phone or tablet to read it.

(And if you don’t want anything to do with Kindle, just email Info@MichelePW.com and I’ll send you a PDF.)

I’ve been meaning to write this book for, well forever I think, because for years I’ve been hearing over and over how much conscious, heart-centered entrepreneurs just like you hate traditional direct response copy. Too pushy, too sales-y, too hype-y, too slime-y.

That’s because traditional direct response copy is based on fear — which means it triggers emotions like fear, shame, guilt, etc.

I propose a NEW way of using direct response copy, which is based on love, and attracts, inspires and invites your ideal prospects to become your ideal clients.

If you like the sound of that, then all you need to do is click on the link below to download my new Love-Based Copywriting book for free (and I would adore it if you also left a review as well).

>> Download Love-Based Copy Book For Free Until Wed <<

The 5 Keys to Healing Your Marketing Woes

Marketing is such a hot button for entrepreneurs, regardless if you’re heart-centered or not. Marketing is tied into how you value yourself, how you want to show up in your biz, your relationship with money and more. So it’s no wonder so many of us struggle with marketing on some level.GuestBlogPost_02

Tomasa, my PW Unplugged Radio guest, is here today to give you some tips which hopefully will make it easier to market yourself. Enjoy!

 

by Tomasa Macapinlac

Are you a gifted healer or holistic practitioner who is disgusted with all the same marketing templates that you see out there?   Does it leave a bitter taste in your mouth, where you feel shameful, where you just want to crawl up in a ball in the corner and not show your face, because you don’t feel like yourself?

Perhaps, you are afraid to market and put yourself out there, because you are afraid to offend your friends and being judged as this self-promoting narcistic person,  when really you are just wanting to share your gift with more people. Continue reading

Ever feel like you’re ready to LEAP to your next level of success but keep getting stuck in “barriers” like mud and other yucky stuff?

Below is a guest article from Nadine Nicholson, founder of MeJane — who was my PW Unplugged guest this week (and we delved into this topic even deeper on that podcast if you’re looking for more on this).GuestBlogPost_02

For myself, this is personally a very hot topic. As entrepreneurs, we’re actually signing up for a lot of change (even if we don’t fully realize it when we start) and if we don’t know how to successfully navigate all that change, what we’re actually going to get is a whole lot of frustration and heartache.

Check it out below and I’d love to hear more of your thoughts on this.

by Nadine Nicholson

I see a lot of business owners who know, deep inside, there’s something “more” for them. Continue reading

PW Unplugged Radio — Bill Baren and What does it mean to be a conscious entrepreneur?

Play

In today’s episode of PW Unplugged Radio, my guest Bill and I chat about what it means to be a conscious entrepreneur and how that can impact how much money you’re making. Yes conscious entrepreneurs seem to struggle more with making money than what I call “traditional” entrepreneurs and why IS that? We dig into all of that in more in this juicy interview.

Plus Bill and I worked out a special deal where I have 15 tickets to give away to his upcoming event, The Big Shift Experience in San Francisco (a $997 value — and no you don’t even need to give a no-show deposit). I’ll be there too and would love to meet you if you can make it. You can learn more about the event here: www.bigshiftexperience.com, but don’t buy there. Instead you can claim your free ticket right here: http://bigshiftexperience.com/michele

You can hear all about it and more on this week’s podcast. Just click here to download or Listen:

3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program

Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL — nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool.

There is nothing that will bring an entrepreneur to their knees faster than a busted launch. Worse, even if the launch ISN’T a failure, it’s still the cause of more worry, anxiety and sleepless nights than any other marketing tactic I’ve ever seen (and trust me, I’ve seen a lot).

However, since launch failure certainly is one of the top concerns (not to mention a bad launch makes everything else look worse) I thought I’d take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program.

Mistake 1: They rush into the launch. Let me explain what I mean by this because it’s not as clear cut as you might think. While I do think giving yourself some time and space to launch something properly (especially when you’re doing it from scratch) is a good thing, if you have a big enough list to meet your sales goals, you can rush your launch as much as you want.

Where I see the biggest problem with rushing your launch (other than just keeping yourself up nights working on all the promotional pieces) is when your list is small and you are dependent on affiliates or joint venture partners to meet your sales goals. If this is the case, you are pretty much guaranteeing your launch will fail.

You see, affiliates and joint venture partners are busy people. They have their own products and services to promote plus they too have agreed to help other people. The less lead time you give them the more likely they will tell you they can’t help you promote.

However, there is another way to look at this, which actually leads into mistake number 2.

Mistake 2: They don’t know the numbers. Here’s how this mistake plays out. You’ve been hearing about these 6 figure launches, but you’re just starting out — you don’t expect to have a 6 figure launch. You would be happy with 50 people in your program. And with 200 people on your list that should be doable, right?

Well…

You do the launch and end up with 8 people in your program. You’re crushed.

Now the reality is with your list of 200, that’s a 4 percent conversion of your entire list. You should be THRILLED with that conversion.

But, because you don’t know the numbers (specifically the CONVERSION numbers) you’re just looking at the end result — how many people actually bought. And if it’s lower than what you wanted (or expected) you’re going to be disappointed.

But if you know the numbers, then you’ll know going in how many people you can expect to buy. And you’ll ALSO know what to expect regardless if affiliates help you promote or don’t. And that’s a really powerful way to keep yourself from getting too disappointed or frustrated.

Mistake 3: They either give up or decide not to send “one more email.” This happens if they either get too discouraged from lack of sales or they just start feeling “icky” about the whole launch. At that point, they just stop.

And when you stop, you’ve also just stopped getting any more sales. And even if you’re stopping because you’re feeling sort of icky, you’re probably going to feel even more icky when people stop signing up for your program. (You CAN cut down the number of emails, just as long as you know which emails to cut.)

So you need to know going in you’re probably going to feel like giving up somewhere in the middle. If you know this, you can stand firm when it happens and make sure you still send that “one last email.” (Who knows, that could be the email that turns everything around for you and to think you almost didn’t send it!)

3 Steps to Launching Your Next Product or Program the Conscious Entrepreneur Way

You just finished creating your first product or program. Congratulations!

Now comes the next step — selling it. And the best way to do that is to have a product or program launch.

Sounds so easy, doesn’t it? Send out some emails, get a sales letter up, maybe do a free preview call. Nothing to it.

Well…

Unfortunately this is an area where I see conscious/heart-centered entrepreneurs sabotage themselves all the time. Remember, conscious entrepreneurs often struggle with the idea of making a lot of money. (You can read more about this in my special report “Why EVERYTHING You’ve Been Taught About Marketing on the Internet Will NOT Work for You and What You Can Do To Turn it Around.”) Well, a product launch can certainly bring in a great deal of money in a short amount of time, which makes it ripe for sabotaging.

Here’s where I typically see conscious entrepreneurs get in their own way when launching a product or program. They race through it as fast as they possibly can.

And it’s understandable. After all, it’s agonizing waiting to launch your product. You want to be making money NOW, not waiting for weeks or months before you actually see any income. Plus you want to get it into the hands of your ideal clients, they NEED what you’re selling. So who has time to sit around waiting to promote? Just get a sales letter up and start selling it, right?

Okay here’s the thing. There’s a reason why product launches work and there’s a reason why you reach more people (and make more money) if you control yourself and do it right.

What’s that reason? Urgency.

You see, probably the biggest reason why your ideal clients decide not to buy is lack of urgency. They may like the product, they may know they need it, they may like YOU. And I bet they even INTEND to buy — just not right now. Right now they have a million other things going on and a bunch of other things they’re spending money on but in a few months or a year they will have the time or money to “finally” invest.

Well, we all know how that works out.

The more time and energy you spend building up buzz for your product, the more you’ll start creating that urgency. And the more you’ve built that urgency into your ideal clients’ minds, the more likely they’ll buy (and USE) your product, thus getting the results they want.

It’s a win-win. You win because you get your product into the world while being paid handsomely for it, and your ideal clients win because they get the help they need to solve their problem.

So how much time should you allow for a product launch? Well it depends on the launch. There are a variety of launch systems out there, and depending on what you want to accomplish (and who your ideal clients are) dictates your launch. But here are some guidelines to get you started:

If you’re doing a straight teleclass launch (i.e. a preview call that sells the product or program) I would allow a minimum of a 2 weeks before the preview call. (Note, if you want to get affiliates involved you’ll need to allow a lot more time to plan. The more time you give your affiliates to put in their promotional calendars, the more likely you’ll get them to actually promote.)

If you’re doing more of a “release a special report and/or video” which teases the product by providing information, then you’ll need 4-6 weeks. Those take a little longer to get the viral aspect going. Because a preview call has a “date” when the call is, there’s built-in urgency, but a special report or video doesn’t necessarily have that.

If you want to use surveys or a contest, you might be able to do it in a couple of weeks but it would help if you had a little longer (2 weeks to do the survey then 2 weeks to do something with the results of the survey).

Remember these are minimum times AND these are how much time to actually PROMOTE. No, you don’t have 2 weeks to write a squeeze page, once the squeeze page if up, you need at least 2 weeks to promote. If you wanted to add a couple of weeks to do some other promotions, that’s never a bad idea. (Remember, the more you promote the more urgency you build and the more your ideal clients will want to buy.)