02.06.10
How do I launch a product and/or create a buzz without annoying people?
This is a great question. And the answer is you can’t. BUT there are steps you can take to minimize annoying people.
First, let me explain why it’s impossible to create a buzz/launch a product without annoying some people. If you want people to buy from you, you need to ask for the sale. And if they don’t want to buy from you, eventually they will get annoyed with you asking for the sale. (Buying is an emotional process, so the only way you’re going to get people interested in buying in the first place is if you push a few emotional buttons.)
But if you don’t ask for the sale (and you need to do it more frequently now because people are hanging on to their money tighter) you won’t get as many sales. So you have to decide what your threshold is in terms of annoying people or making sales.
Now, there ARE steps you can take to keep the annoyance to a minimum. If you provide high quality information during your launch and if you’re honest with people when you contact them (in other words, no more “my server crashed so if you couldn’t get in, that’s why and you should try now” unless your server really DID crash.) Give them good, honest reasons for contacting them and it won’t be nearly as annoying to them.
If you more information on how to create and execute a successful product launch, join me for my free preview call – “3 Simple Secrets To Launching Your Next Product or Program and Hearing Ka-Ching in Your Business” at Noon Pacific on Feb 17. Here’s the link so you can sign up: www.michelepw.com/launch/
Carma Spence-Pothitt said,
February 6, 2010 at 11:15 am UTC
I guess “you can’t please all the the people all of the time” is as true of product launches as it is of anything else. Keep true to who you are in your marketing and those people who get annoyed weren’t your ideal clients anyway, right?
Carma Spence-Pothitt´s last blog ..Why You Need an Opt-In Box
Michele PW said,
February 6, 2010 at 11:49 am UTC
Exactly! The people who are getting annoyed are the ones who wouldn’t have bought anyway. I know it’s tough because who wants to annoy people but you know it’s not personal. It’s just not a good fit.
Casey Stevens said,
February 7, 2010 at 4:15 pm UTC
That whole ‘my server crashed’ thing got old Really fast. Sure it may have been true for a few people but for everyone else there are plenty of ways to create buzz and excitement without lying.
I think you are both spot on, if you’re providing real, solid information and not being dishonest and pushy those people who get annoyed aren’t your ideal client anyway.