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If you’ve been in business for awhile, I bet you’ve heard the “theory” that your prospects follow a straight line to becoming a client or customer. Therefore, the way to boost your profits is to create a straight path to take your leads from point A to point Z.
So what if I were to tell [...]
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As smart of a decision it is to add info-products to your business, there is a dirty little secret you have to be prepared for. Read on to learn more.
Want to know the secret of keeping your clients and customers happy and buzzing about you? Look to Hollywood for inspiration.
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If your primary source of business revenue is selling services, there is no worse feeling than having an empty pipeline. So how do you keep a full pipeline with eager clients and customers? Let me share 3 tips to get you started.
I’m honored to be a part of a really cool joint venture opportunity with Jeneth Blackert. She put together an incredible project she’s calling “Pink Candy” — 23 business women have come together and to help speed up business growth for female entrepreneurs around the globe – fast!
You see founder, Jeneth Blackert, has decide to join our collective knowledge in [...]
You’ll have your chance to be Queen for a Day on May 5 – during the first ever Virtual Crowing Party celebrating women everywhere!
So how is your year going? Are you making the sales you want to be?
Or not so much?
Well, if you’re not (or if you want to see an even BETTER year) I have good news for you. You CAN be making money, even in this “new economy.” Plenty of my clients are. And I’d like [...]
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I see this mistake happen over and over again. Entrepreneurs spend so much time and effort to bring leads home and then they never follow up. And if you don’t follow up, you’re not going to enjoy a consistent cash flow in your business, much less be able to grow your business. Here are 2 tips to get you started.
This is a great question. And the answer is you can’t. BUT there are steps you can take to minimize annoying people.
First, let me explain why it’s impossible to create a buzz/launch a product without annoying some people. If you want people to buy from you, you need to ask for the sale. And if [...]
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While marketing is as close to a magic button we have (think the Staples Easy Button) to transforming your business, it’s still not an actual magic button. So I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. We’ll start with the positive.
Are you planning on doing a product launch in 2010? I’d love to get your biggest question about how to create and/or execute a successful product launch. Here’s the link to give me your question:
http://www.surveymonkey.com/s/VT2QGQX
I’m going to be hosting a preview call on Feb. 18 where I’ll be answering all your questions about product launches. [...]
The short answer? Yes and no.
Now before you click away and say “boy that wasn’t helpful” let me explain what I meant.
Yes you CAN sell without feeling inauthentic or hype-y or like you need to take a shower. I regularly create copy that does this for myself and my clients. The trick is to connect [...]
Ah, this is THE number 1 question I get asked. “Do you really need all those words on a long sales letter? I never read those long sales letters, do they actually work?
The short answer is “yes.” (See, direct response copywriters CAN be brief.) And no, it’s not because I can charge all sorts of [...]
As a direct response copywriter this is a question I get asked a lot. And I completely get it. After all, so many sales letters and emails sound so inauthentic and hype-y, (not to mention just plain badly written) why WOULD you want to sound like them?
So how do you write a sales letter that [...]
Well it’s that time of year again where we spend time putting together our goals for the new year. One of my goals is to help as many entrepreneurs as possible reach THEIR financial goals. So, in order to help you better, I’d love to get your response to this question:
What’s your biggest question about [...]
