The One Element of Copywriting That Gets People to Buy—and How to Make It Work for You

Effective copywriting contains so many elements: headlines, subject lines, features, benefits, bullet points, P.S.s, pain points … oh my!

And they’re all important.

But ONE of those elements in particular is like the holy grail of marketing. It’s the one item that can get a prospective buyer to click “buy now” rather than going on to the next email in their inbox.

What is it? And how do you write it so it’s effective?

Not to worry, I’m sharing it all, on the Love-Based Business blog:

The Bullet Point: The Holy Grail of Copywriting

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