Effective copywriting contains so many elements: headlines, subject lines, features, benefits, bullet points, P.S.s, pain points … oh my!
And they’re all important.
But ONE of those elements in particular is like the holy grail of marketing. It’s the one item that can get a prospective buyer to click “buy now” rather than going on to the next email in their inbox.
What is it? And how do you write it so it’s effective?
Not to worry, I’m sharing it all, on the Love-Based Business blog:
The Bullet Point: The Holy Grail of Copywriting
If you’re reading this, chances are you know I’ve been on a spiritual and personal development journey for a while.
When I first started out, I thought all the spiritual development stuff was kind of “woo woo.”
Can you blame me? I came from the Midwest, and my dad is a scientist.
But as I traversed the personal development landscape, I came to realize that when I found a balance between the practical and the spiritual, I saw concrete results in my business … while helping my clients and remaining centered.
My friend Pamela Bruner is a Success Coach, Author, and EFT Expert, and she specializes in helping entrepreneurs sell the intangible (successfully!) while implementing practical marketing strategies that work.
I interviewed her on the Love-Based Money Podcast, and she shared some of her best tips for striking the right balance between spiritual and practical.
Check it out here:
Pamela Bruner on Love-Based Money with Michele PW: The Practical and Spiritual Sides of Transformation
If you’re anything like so many of the spiritual entrepreneurs with whom I’ve spoken, you may feel like making good money is almost counter to what you do.
After all, it’s more important that you make a big impact, right?
Money’s not important to you.
My friend Kendra Thornbury, spiritual entrepreneur and wealth coach, takes a different approach. She stands fiercely in her desire to make a great living while making a huge impact.
In fact, she says you can’t make your greatest impact if you’re not making a great income.
(What? I know.)
I’d love for you to learn more about her thoughts on this topic by listening to my interview with her on the Love-Based Money Podcast.
Kendra Thornbury on Love-Based Money With Michele PW – Stand In Your Power Around Money
Sales copy. Direct response copywriting. Marketing copy.
These words and phrases often strike right to the heart of many conscious or spiritual entrepreneurs.
Because in many cases, traditional direct response copywriting can feel inauthentic and sales-y.
Have you ever stopped to think about why that is?
A lot of traditional direct response copywriting is based on tapping into fear-based emotions like guilt, scarcity, and shame (and, of course, fear).
Effective copywriting does need to tap into emotions, but what if I told you there is a different approach—one that is effective while allowing you to feel authentic?
You DO have a choice.
And you can choose to write love-based direct response copy.
I explain it in a post over on my new blog:
A New Perspective on Direct Response Copywriting: How to Sell More with Love
Let’s be honest here: when you’re striving to manifest what you want, the results can come slowly.
But they don’t have to.
When you know how to align your business with your spirit and values, the manifestation process becomes more efficient.
My friend Eva Gregory is a Law of Attraction expert, and she said that there’s one thing that can stop money from flowing in any business … and that it’s even more significant in a business run by a spiritual entrepreneur.
The good news is that she also has some tips for growing your energy to attract abundance and prosperity into your business in a way that aligns with your spirit and values.
On the Love-Based Money Podcast, Eva shares those tips so you can gain the alignment necessary to help, serve, and make great money!
Eva Gregory on Love-Based Money with Michele PW: Mindset Tips and Tricks for The Law of Attraction
We’ve all experienced it: you’re clicking along, getting excited about a new project or event, and then it hits. A nasty little voice pipes up, telling you all sorts of mean things.
“You’re not smart enough to make this as awesome as you think it’s going to be.”
“This will never work.”
“You’re not good enough.”
Then, consciously or unconsciously, you put the brakes on. You allow this inner saboteur to mess with your big dreams, your big plans, and your big visions.
It’s time to put a stop to this madness!
My friend Amy Ahlers is a life coach and co-founder of the Inner Mean Girl Reform School, and she specializes in helping people just like you to connect with their inner wisdom and follow it straight to a life they love.
On the podcast, she talks about how to get your inner Mean Girl (or Guy) out of the driver’s seat of your life so you can listen to and follow your inner wisdom.
Amy Ahlers on Love-Based Money with Michele PW: Allowing Your Inner Wisdom to Be Your Guiding Force
I’m going to give it to you straight:
The Law of Attraction is always working.
But I know … sometimes it doesn’t feel like it, right?
When I first learned about (and started trying to use) the Law of Attraction, it didn’t go well for me. I can’t tell you how many times I thought, “This Law of Attraction stuff is nonsense,” or “It works for some people, but not for me.”
Here’s the thing: even when you feel like you’re “doing everything right,” the Law of Attraction can be a sneaky devil.
But there is good news in all this!
My friend Jeanna Gabellini is a Law of Attraction expert, and her teachings can help you discover what you may be doing to stop the Law of Attraction from working FOR you.
She’s the one who opened my eyes to the fact that I was actually repelling what I wanted rather than attracting it.
And now, on the Love-Based Money Podcast, she’s explaining how you can use the Law of Attraction intentionally to finally start manifesting more of what you want. Check it out here:
Jeanna Gabellini on Love-Based Money with Michele PW: The Law of Attraction Is a Sneaky Devil
If you’ve tried money-attraction exercises and they haven’t worked for you, chances are old fear-based emotions are blocking you from getting the results you want.
In other words, if you still feel anger, anxiety, resentment, or any other negative emotion when it comes to money, you’ll never feel good about it, no matter how much you make or bring in.
The good news is that when you have the right tools, it’s possible to shake fear-based emotions and mindset patterns.
My friend Kate Beeders is a Mindset, Money, and Marketing Expert, and she’s passionate about helping people like you overcome fear-based emotions for good so they can begin feeling at peace with money—and attracting more of it!
On the podcast, she talks about how the right mindset, or inner game, leads to tangible, real-life results.
Kate Beeders on Love-Based Money with Michele PW: How to Shake Fear-Based Emotions Once and For All
Different things work differently for different people.
That’s kind of obvious, right? Some people are visual learners, and some people are audio learners. Some people love Sleep Number mattresses and others can sleep only on a pillow-top.
So why should things be any different when it comes to manifesting the things we desire?
If the Law of Attraction isn’t working as well as you expected it to, despite your best efforts, then maybe you need to try something different. Maybe you need a fresh perspective.
My friend Cory Michelle Johnson, Motivational Speaker and Personal Life Coach, has a unique perspective on the Universal Law, Ask and You Shall Receive, and it’s a perspective that may help you transform your results.
On the Love-Based Money Podcast, Cory Michelle speaks about why reverse engineering—a common theme in manifestation—doesn’t always work, and an alternate method for getting what you desire. Check it out here:
Cory Michelle Johnson on Love-Based Money with Michele PW: Ask and You Shall Receive
I’m a big believer in the power of your inner voice, your intuition, and your spirit guides. I believe that when you can access these elements, you can make wise decisions that lead you closer to your desires.
But if you’re anything like I was a few years ago, you may struggle to access your inner wisdom.
I had so much going on in my mind that I couldn’t get quiet enough to hear what my inner wisdom was saying … and I believe that’s a common theme with business owners and entrepreneurs.
Once I learned how to access my inner wisdom, my intuition, things really started happening for me.
My friend Pamelah Landers, Expert on Relationship Wisdom for your Work and Personal Life, is also an expert on opening up to your intuition.
On the Love-Based Money Podcast, Pamelah speaks about the role intuition plays in receiving money and abundance, and how to develop it. Check it out here:
Pamelah Landers on Love-Based Money with Michele PW: Developing Your Intuition and Your Ability to Receive
If you’re anything like I used to be, you want to succeed. And you believe that working hard is one of the keys to achieving success.
It is – to a point.
But did you know that taking care of yourself is essential to success, too?
There is always a price to pushing yourself, and there are huge rewards to setting boundaries around your well-being.
If you’re constantly running full-speed, I encourage you to take a pause and assess whether you’re taking care of yourself.
Is It Time for a Pause? Make Loving Yourself a Habit.
When you think about money, how do you feel?
Do you feel calm, serene, and happy? Taken care of?
Or do you feel anxious, like you’re afraid you’re going to run out? Do you feel angry or resentful about the fact that you don’t have as much as you’d like?
Believe it or not, the emotions that come up when you think about money shine a huge light on your ability (or lack thereof) to receive it.
There are several physical indicators that something’s not right, too.
The good news: you DO have the ability to transform your relationship with money, so that you can receive more of it.
My friend Morgana Rae, World’s Leading Relationship with Money Coach and self-proclaimed Law of Attraction dropout, used her teachings to help me turn my own relationship with money around.
On the Love-Based Money Podcast, Morgana speaks about her unique process for transforming YOUR relationship with money. This process is different from anything you may have seen thus far, and it’s FUN! Check it out:
Morgana on Love-Based Money with Michele PW: Making Money a Person
If you’ve been studying spiritual or personal development for any amount of time, you probably know that “blocks” can stop us from reaching our goals.
And you probably know that in order to get past these blocks, we must heal whatever pain or trauma has caused them.
And you’ve tried! Maybe you’ve meditated, practiced tapping, or gone to counseling.
But you still feel stuck! Meanwhile, you see other people overcoming their blocks like it’s no big deal.
The good news is that there is a way to discover exactly why you’re not getting past your blocks, and to then heal those wounds and begin moving forward.
My friend Jeffrey Van Dyk, mentor, speaker, and creator of the Tribal Marketing Training, specializes in doing just that, and he’s sharing his tips on the Love-Based Money Podcast.
He explains why certain healing modalities seem to work better for some people than for others, and how to identify what’s really holding you back.
Jeffrey Van Dyk on Love-Based Money with Michele PW: The Core Wound as the Foundational Program for Your Life’s Greatest Contribution
If you’re anything like I was just a few years ago, you believe in the power of manifesting what you want. Even though it seems a little like magic, you can get behind it. You’ve seen miracles happen!
Only, it doesn’t actually always work in your life.
What if there was one simple shift that could enable you to manifest everything—including money and abundance—with greater ease and flow?
On the Love-Based Money Podcast, my friend Emerald Peaceful GreenForest—the person to introduce me to the idea that manifesting money IS actually possible, and founder of The Empowered Messenger—is sharing it.
So get ready to discover the truth about manifesting, magic, and miracles, because I have a feeling it’s going to supercharge your efforts, starting right away.
Emerald Peaceful GreenForest on Love-Based Money with Michele PW: Mother Earth as the Seed of Manifestation
If you’re seeking positive change in your life, you likely have a vision of what you want your life to look like. You know what your goals are and what you’d like to see happen.
You may even have a list of to-do items, designed as a plan to get from where you are now to where you want to be.
But do you ever feel overwhelmed by that list? Uncertain of which step to take next? Unsure of which tasks will yield the best returns in terms of bringing you closer to your vision?
Ah. I feel your pain.
And so does my friend Anastasia Netri, Transformational Coach for Awakening Women.
She believes that when an entrepreneur can achieve inner peace and confidence, he or she can more easily identify the correct next steps toward living the way he or she truly wants to.
On the Love-Based Money Podcast, Anastasia speaks about how deepening your consciousness can serve as a powerful foundation for identifying and taking action on your next steps.
Anastasia Netri on Love-Based Money with Michele PW: Going Deeper to Step Up and Step Out in a Powerful Way)