Monthly Archives: April 2016

Case Study: Does Love-Based Online Marketing Really Work? Using Feminine Power to Create More Sustainable & Successful Launches

Are you turned off to traditional Internet marketing launches, but you don’t think there’s another way to successfully launch your products and services?love-based-vol3-kindle

Traditional Internet marketing launches can be exhausting and draining — not to mention make you feel like a pushy Internet marketer. But what else is there? Can you REALLY launch your products and services using Love-Based Online Marketing and make money at it? Or this all a lot of pretty talk with no results to back it up?

The truth is that most of us have been trained to believe we have to use fear and manipulation to convince people to take our courses or buy our products and services.

But that isn’t the truth.

There is a different way. It’s more daring. It requires trust. But it IS working, just differently. Which is why I’m so excited to share this Love-Based Online Marketing case study today. Continue reading

3 Keys to Love-Based Online Marketing

For many folks, online marketing/internet marketing is synonymous with slimy, hype-y, sales-y marketing. love-based-vol3-kindle

But what if I told you it didn’t have to be that way. That it’s entirely possible to market  your business with love, using tactics and strategies that feel good to both you and your ideal prospects.

And the best part? When you do, you not only reach more of the people whose lives you’re so passionate about transforming, but you also grow your business effortlessly.

To help you get started with Love-Based Online Marketing today, I want to share 3 keys to Love-Based Online Marketing so you can begin building campaigns that you actually enjoy … and that attract, invite and inspire your ideal clients to work with you.

No more feeling “slimy” or “arm-twisty”—this is going to be fun!

Without further ado: Continue reading

Free versus Cheap — Best Practices for Marketing Your Book

If you’ve published a book (or are thinking about publishing a book) you may have noticed all the different ways people market and promote their books. (And if you’re using Amazon’s KDP Select program, it’s super easy to either offer your book for free or at a discount — although there are ways to do that without being in KDP Select.)PersonalJourney_02

I’ve been doing some testing on the differences between free and 99 cents — I haven’t completed all my testing but here are some initial observations.

• Free seems to work best when you have something else to sell. And by something else to sell, I mean either a backend in your own business (i.e. a higher-priced product or program or coaching package) OR multiple books in a series. (So, you give one of the books in the series away for free so people get interested in the series and purchase the other books in the series). The multiple books in a series seems to work well for either fiction or nonfiction (clearly the business backend isn’t as effective for fiction).

• Cheap seems to work best if you don’t have much else to sell, either books or programs. Continue reading

Do You Need to Pause in Your Business?

March was an interesting month for me.Musings_02

Along with taking a week off to celebrate my dad’s birthday (his first birthday since Mom passed), I also played a key role in the copy and marketing strategy of a major 7-figure launch, had a big sale of my novel “The Stolen Twin” and had to finish up the edits on not one but TWO books (my next novel “Mirror Image” coming out in May and my “Love-Based Online Marketing” book which is available at a special 99 cents pre-order price right now).

And, I’m even more proud of the fact I got it all done. March was a very busy but very productive month.

But, there were things that didn’t get done. Things that I normally would have pushed myself to do, and if I didn’t do them I would have beaten myself up over them. Continue reading