Monthly Archives: October 2015

So, You’re Thinking About Writing a Book? Lessons Learned From Launching on Amazon Kindle

You may have seen my launch last week for my “Love-Based Copywriting System: A Step-by-Step Process to Writing Copy that Attracts, Inspires and Invites” which was super fabulous on so many levels (not to mention generating a lot of interesting blog post ideas for me).lbc_book_kindle

So, today I thought I’d start by sharing a few takeaways around doing a Kindle launch.

First off, this isn’t my first rodeo, and if you want to check out my other articles regarding launching on Kindle here they are:

Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 1

Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 2 — What went wrong?

What I wanted to cover today is more around what your goal is for writing and publishing a book.

Look, there are a lot of really great reasons to have a book. If you are a business owner, there is nothing that sets up your credibility like having authored a book. (And, it pains me to say it, but having been involved with those collaborative books where everyone provides a chapter, it’s just not the same for your credibility than handing a prospect an autographed copy of YOUR book. Not to mention handing YOUR book to radio/podcast/television hosts.) Continue reading

3 Tips to Get Started Writing Love-Based Copy

To celebrate the release of my brand new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” I thought I’d give you a little taste of what you can expect from the book. lbc_book_kindle

Step 1. Get to know your ideal clients.

You’ve probably identified your niche market or target market, but I believe it’s critical that you go deeper. While niche markets or target markets are usually based on external factors like demographics (age, career choice, number of children, income level), your ideal clients are based on internal factors like values, motivations, and core beliefs.

Get to know your ideal clients like you would your friends.

Continue reading

Want to Transform the World? Or Maybe Even Start a Movement? Here Is Your First Step

In the movie “Jerry Maguire,” Jerry’s life is turned completely upside down. He loses everything only to gain everything he ever wanted.Musings_05

But, you know how it all started? Because he wrote a manifesto.

He wanted to change his industry. He saw a problem and decided to do something about it.

And, eventually, he did make a difference.

Now, putting aside the part where his life absolutely collapses for a time, the point is none of it would have happened if he didn’t write the manifesto. Continue reading

Monday Musings — Have You Set Up Your Week For Success?

I know Mondays have gotten a bad rap over the years. The weekend is over, it’s the start of the work-week and its endless to-do lists, frantic running around and feeling like your time is no longer your own.Musings_07

(And, if you don’t like what you’re doing for a living, all those overwhelm feelings just got amped up.)

But the real problem is if Monday is lousy, that just sets the rest of your week up to be lousy too. So, wouldn’t it be awesome if you could start your Monday off feeling great about yourself and the week ahead?

What’s helped me to do exactly that is a combination of mindset/inner game habits along with good old-fashioned time scheduling. Continue reading