My PW Unplugged Radio episode with Demi Karpouzos got me thinking — what could I do to make it easy for you to attract new clients easily and effortlessly?
Why, I could put together a Get New Clients Checklist!
So below is a quickie 7-point checklist you can follow if you want to start attracting new clients into your business.
Ready? Let’s jump right in.
1. Do you know who your ideal clients even are? Before you can attract your perfect, ideal client into your business, you need to actually know who they are. If you don’t know who your ideal clients are, here’s where you can learn more.
2. Do you know what’s keeping them up at night? If you don’t know what their pain is (also known as what’s keeping them up at night) or how your product or solution will help them get a good night’s sleep, then how can you expect your ideal clients to know your product or service will help them?
But it goes deeper than that — not only do you need to know both your ideal client’s pain and how your products or services will solve that pain but you also need to properly communicate it to them. You can learn more about the correct use of pain right here and tips on engaging them right here.
3. Do you know where your ideal clients are hanging out? Both online AND offline? Once you know who they are, it will be a lot easier to find them. (Hint — the first step is getting to know them on a really deep level.)
4. Are YOU hanging out where your ideal clients are? Yes, even if your ideal clients love Twitter and you hate it, at least having some sort of presence on Twitter is important. Because if your ideal clients don’t actually know who you are, it’s going to be pretty tough for them to decide to work with you.
5. Are you connecting with your ideal clients when you meet them or are you too busy trying to “sell” them? Whether you’re meeting them in person at a networking event or online on Facebook, there’s nothing that turns people off more than someone who only tries to sell you something. Instead try answering questions or sharing your expertise or simply just make a connection.
6. Are you being visible and accessible on a regular basis? Just going to one event a year or being sporadic online isn’t going to cut it if you want a consistent flow of prospects into your business. So whatever you do, make sure you do it consistently.
7. Are you following up regularly with those folks who have raised their hand and said they wanted a relationship with you? In other words, for people who have opted in for your free gift or who have told you they’d like to get more information from you, you need to have a follow up system in place (for instance sending an ezine or other content on a regular basis).
Yes it really can be as simple as this checklist. (And it also doesn’t have to take a lot of time.) Just remember, above all else, consistency is key.