Monthly Archives: August 2014

The Writing Life — Writing or living?

In one of my literature classes in college, the professor said something that has always stuck with me.PenInk_150

She said as a writer, you make a choice between living and writing.

You can’t do both. Because the act of writing — when you’re actually physically sitting down and writing — means you’re recording life. You’re not living it.

So writers must always make a choice between living and writing. Continue reading

Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 2 — What went wrong?

(You can check out Part 1 right here.)

So, while overall I’m pleased with how the book launch went, there’s no question launching a book on someone else’s platform (in this case Amazon) had its challenges. Here’s a quick summary of everything that went wrong:LoveBasedBook_03

* The way Amazon displays a free book is, well, confusing. You see the “$0” price and then you click “buy now” so you “buy” the book for zero dollars. That’s all well and good, but there’s another button that says “get this book for free” — which is actually their lending library. So you don’t actually buy it with that button, you’re borrowing it.

The problem is, if you aren’t currently an Amazon Prime member, you can’t borrow a Kindle book. Borrowing Kindle books is an Amazon Prime perk. So if you click the button to borrow it and you aren’t in Prime, you’re put into an upsell sequence to buy Prime.

And, when that happens, I get emails telling me “thanks for the ‘free’ book but it’s not really free.” Continue reading

PW Unplugged Radio — Christy Whitman & the 7 Universal Laws of Manifestation to Create Abundance


PW-Unplugged_01Today on PW Unplugged Radio, I dug into the topic of Law of Attraction with New York Times estselling Author and CEO and founder of the Quantum Success Coaching AcademyTM Christy Whitman.

I love learning more about this because I personally had issues with Law of Attraction for years (check out my “Life, Biz and the Pursuit of Happiness — How “The Secret” was the Worst Thing That Could Have Happened to The Law Of Attraction” if you want to learn more.

What was really enlightening about this interview with Christy is she really cleared up a lot of reasons why we may struggle manifesting what we want. Continue reading

Life, Biz and the Pursuit of Happiness — Taming the Email Monster

I’ve had to come face-to-face with some hard truths.PersonalJourney_02

And one of them is I’ve been letting my emails control me.

As I’ve been talking about in my Writer’s Life column (you can catch up here and here) I’m being called to step into the next level of both myself and my business. And that means some things need to shift.

And one thing that I needed to take a good, long hard look at is my work habits.

Specifically my email habits. Continue reading

The Writing Life — Sloppy Writing Habits?

I have this picture in my head of a perfect writing day.PenInk_150

I get up, make myself some coffee, take care of the dogs, meditate, eat breakfast, do a little yoga and then sit down to a lovely, long stretch of time where I can write with no interruptions.

No emails. No phone calls. Nothing but writing.

After a day filled with writing, I head on over to Zumba class, then dinner and relaxing evening with my hubby and pups.

Alas, as I’m also an entrepreneur, that is just so not the way my days go. Continue reading

What if you CAN’T have it ALL?

Today’s article is from Val Bullerman, who I also interviewed on PW Unplugged Radio, and this is a fascinating take on wanting it all.GuestBlogPost_02

That, in fact, maybe by saying “we want it all” it’s actually hurting us more than helping us.

During our interview, Val and I chatted about both inner game (mindset) and outer game (business strategies) and how even a really hot business strategy can completely go off the rails if our mindset/inner game isn’t on board.

And that’s what she talks more about here — how even with the best intentions, our mindset could be derailing ourselves.

Let me know your thoughts in the comments below. And enjoy!

by Val Bullerman

In our world today we hear, “You can have it all!”   What does that really mean?  Ever thought that by wanting it ALL, it might be keeping you from getting what you really want?

Continue reading

PW Unplugged Radio — Val Bullerman & Taking a Global Leap In Your Business


In today’s episode of PW Unplugged Radio, Val Bullerman, the Fearless Business Coach, and I tackle two hot topics — a cool new strategy to attract more clients and build your community and how to cultivate the mindset to take advantage of those cool new strategies.PW-Unplugged_01

As you probably know, a successful entrepreneur does both — has hot “outer game” strategies to attract and invite clients into their business plus has the “inner game” mapped out so their subconscious doesn’t get in the way of implementing those hot “outer game” strategies.

So, what we did in this podcast is combine the two — share a new strategy that had a “Val” twist on it, plus talk about how she got her mindset aligned to implement it. Continue reading

Life, Biz and the Pursuit of Happiness — Launching Yourself Into the Next Level

One of the things I’ve realized over the past couple of weeks is how much launches are tied into stepping into your next level or playing a bigger game in your business.PersonalJourney_02

Think about it — when you’re ready to take the next step in your business (or maybe it’s a quantum leap), that may mean you need to change an existing product or program or start a new one. (And in order to fill it, you of course need to launch it.)

…Or maybe you’ve decided you need to host your own event. (And in order to fill that, you’ll need to launch it.)

…Or maybe you’re going to offer different services — again a launch can help get the momentum going. Continue reading

The Writing Life — Traveling to Uncharted Lands

Now that the dust has settled from the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients,” I’m feeling like my to-do list has grown rather than shrunk.PenInk_150

Along with wanting to get started on my next book, to continue the love-based copy teachings (the outline is done, I just need to sit my tushy down and start writing), I also have an entire list of clean-up items that need doing (little things like rewriting my bio to include my new book — doh!). AND it’s finally sunk in that promoting my book doesn’t stop now. If I really want to make the difference I know that book is here to make, I have to keep promoting it.

And I’m wondering, how am I going to fit all of this in my already full schedule? Continue reading

3 Keys to Writing Love-Based Copy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that inspire you to take action, nothing to do with protecting your intellectual property or putting a copyright on something).DoItForYou_03

You know direct response copy can help you grow your business and get your gifts out into the world in a bigger way, (not to mention bring to life that elusive “make money while you sleep” notion you keep hearing about). But it makes you feel “yucky” — doesn’t it? It doesn’t feel authentic to you, your business or your brand, and even feels slime-y and sales-y.

So what do you do?

Until now, your choices were to suck it up or just suffer knowing you’re never going to grow your business, or make the big difference you were meant to make. But with love-based copywriting, all that changes.

Now you can enjoy the results of direct response copywriting without suffering through the icky-ness. And that’s because a lot of traditional direct response copy is fear-based, which means it triggers emotions like fear, guilt and shame. But you don’t have to trigger those emotions, you can instead trigger love-based emotions such as love, hope and respect.

So how do you do that? Below are 3 keys to get you started. Continue reading

PW Unplugged Radio — Building Your Business the Love-Based Way


PW-Unplugged_01In today’s episode of PW Unplugged Radio, it’s just me and we’re taking the concept of love-based copywriting, love-based marketing and love-based business even deeper.

As many of you know (and probably experienced first hand) marketing on the Internet ain’t what it used to be. It’s getting more and more difficult to get your emails open, read and clicked on, it’s getting more and more difficult to fill your programs and sell your products using Internet marketing methods.

So, one way to combat this is to look for other ways to cut through the clutter to get your message noticed. And while that’s certainly important and we all should be looking at that and incorporating new ways into our business, I personally don’t think that’s the only way we should rely on.

To me, this is where the love-based philosophy can really shine.  Continue reading

Life, Biz and the Pursuit of Happiness — The Value of a Pause

I’m back from taking a well-deserved weekend off after the successful launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires, and Invites Your Ideal Prospects to Become Ideal Clients.”PersonalJourney_02

I spent the weekend enjoying lots of offline activities — almost finished this last season of Game of Thrones (yes I FINALLY know what happened at Joffrey’s wedding, although I still don’t know how it’s going to work out with Tyrion so no spoilers please). I cooked a very healthy soup made with veggies I got from our local co-op basket. I finally finished unpacking from my Summer Adventure and other traveling. I slept. I exercised. I played with my doggies.

Needless to say, I feel soooo much better today (not to mention I’ve been getting things done like no one’s business this morning) but the sad part is I almost didn’t take that time off. Continue reading

The Writing Life — Are You Writing Using Your Reserves?

So last week was the big week — the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.PenInk_150

As you can imagine, I’m feeling pretty wrung out and spent right now. (Even taking out the emotional reaction to the amazing support and love, which I wrote about in last week’s The Writing Life, launches are pretty tiring in and of themselves.)

And that got me thinking about something I’ve talked about before — how writer’s write and non-writer’s have excuses for not writing, and how can you tell the difference between when you should be writing (even if you don’t feel like it) and when you should be taking a break.

And one thing that popped into my head is an exercise my friend Christine Arylo teaches (in fact, you can hear her talk about it in more detail on my PW Unplugged episode right here) but in a nutshell this is how it goes. Continue reading

Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 1

As you can probably imagine, this has been an absolutely crazy week with the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”LoveBasedBook_03

Now that the dust has settled, I thought it would helpful to you, my community, to talk about what went right and what went wrong to help you if you yourself ever choose to do a book launch.

Now, there are 2 parts to a launch — the outer game (which is the actual book launch strategy) and the inner game (which is your mindset or what’s going on in your head during the launch). I’m going to talk more about the inner game in my two upcoming columns — The Writer’s Life and Life, Biz and the Pursuit of Happiness — and starting with this post, I’m going to cover the outer game strategies. (This post is the first of a series where I’ll break the book launch down.)

First off, why did I choose the Kindle platform on Amazon to launch my book? (Especially since I heard from A LOT of you who did not care at all for Amazon — I think some of you even went so far as to compare Amazon to the devil.) Continue reading

PW Unplugged Radio — The Story Behind Love-Based Copy


PW-Unplugged_01On today’s episode of PW Unplugged Radio, it’s just me and I thought I’d do something a bit different. I decided to share in more detail the story behind how I wrote my “Love-Based Copywriting — How to Attract, Inspire and Invite Your Ideal Prospects to Become Ideal Clients.”

You see, I know so many of you struggle trying to figure out what you’re supposed to be doing in the world — you know you’re supposed to make a difference, to leave the world a better place than how you found it, but you have no idea how you’re supposed to do that. You’re not sure what your gifts or message or brilliance really is, or maybe you have some idea what your brilliance is but you have no clue how you’re supposed to either build a profitable business around it or make the difference you know you’re meant to make in the world. Continue reading