On today’s episode of PW Unplugged Radio, I interviewed my good friend Sandra De Freitas (WPBlogsites.com) about best practices on using your blog to grow your business.
You may have heard a time or two that blogging is a good marketing strategy (and you may have heard me say a time or two that I agree with the keynote speaker at a recent social networking event who said “blog more, Facebook less”) but you’re really not sure where to start. Or maybe you started a blog, created a few posts and that’s the end of it. Or maybe you do blog a bit but are feeling like you’re missing something.
If any of those sound familiar, this podcast is just what the doctor ordered.
Sandra, who is also author the book “Does this Blogsite Make My Wallet Look Fat? How to Use a WordPress Blogsite to Make Money, Attract Clients and Gain Expert Celebrity Status” (gotta love that name), dug into some really hot tips on how to use your blog to market yourself — everything from easy ways to create content to the truth about SEO (this may surprise you) to what to do if you haven’t blogged for awhile and more.
And if you want to check out her book, you can find it at: wpblogsites.com/wordpress-book/