Monthly Archives: May 2014

The Writing Life — So which is it?

So this last week I slammed head first into my own belief.PenInk_150

Several weeks ago, I wrote about how “writer’s write” — so if you’re calling yourself a writer but you aren’t writing, then you’re not a writer.

It really is both that simple and that difficult. And I still stand behind it.

So what do you do when you experience a 10-day stretch of time where you aren’t writing nearly as much as you should be? Does that mean you’re not a writer?

Yes, that happened to me. Oh, sure, I have some fabulous excuses (getting sick, traveling, speaking, you can read about this more here) but at the end of the day, excuses are only just that. Excuses. And the reality is, both writers and non-writers have fabulous excuses not to write, yet writers don’t let those excuses stop them while non-writers do. Continue reading

3 Surprising Places to Look for Your Unique Marketable Genius

Are you someone who gets stuck on either (or both) “I don’t know what I do?” or “I don’t know how to make myself stand out from the competition?” questions?GuestBlogPost_02

If so, you’re not alone. I hear this from A LOT of heart-centered and conscious entrepreneurs and experts.

And that’s one of the reasons why I was so excited to interview Cristi Cooke, creator of the Unleash Your Genius Blueprint™, on PW Unplugged Radio.

And to follow up with what she taught on that podcast, check out 3 Keys to Crafting an Amazing Elevator Pitch plus the below guest article from her. Enjoy!

by Cristi Cooke

Do you know how to identify, and where to look, for your unique marketable genius?

The truth is, most people are looking in the wrong places for their unique genius.  They are looking only at their work life – instead of their whole life – to find their genius.  That’s why they can’t seem to identify it.

There are many places to look for your unique genius.  Here are three very surprising places you need to look: Continue reading

3 Keys to Crafting an Amazing Elevator Pitch

“So what do you do?”UphillClimb_02

Are those the words that haunt your nightmares? Cause you to flee in terror at networking events?

If so, you’re not alone. Lots and lots of entrepreneurs struggle with the “what-do-you-do-in-30-seconds-or-less” statement. That’s why today I thought I’d give you 3 keys to creating an elevator pitch that rocks. Continue reading

PW Unplugged Radio: Cristi Cooke & How to Discover (and Market) Your Business Genius

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On today’s episode of PW Unplugged Radio, my guest Cristi Cooke (Queen of Defining and Marketing Your Unique Genius) and I dug right into this whole notion of finding your own unique genius.PW-Unplugged_01

Over the years I have met many entrepreneurs who knew in their hearts they were supposed to make a difference on this planet, yet they didn’t know how they were going to do that. They weren’t clear on their message, their gifts, how their business was supposed to stand out from the competition or how they were supposed to communicate what their business does with a compelling elevator pitch. (If you’re someone who dreads it when people ask “what do you do?” you know what I’m talking about.) Continue reading

Life, Biz and the Pursuit of Happiness — Falling Down & Getting Back Up

So these last 10 days or so were a bit rough. And I ended up not getting as much done for my business as I wanted to.PersonalJourney_02

Oh I have a lot of excuses — great excuses. I was at 2 events — one of which I spoke, plus I’ve been working on some deep healing of old wounds that has left me exhausted and not feeling all that well (health issues are such a lovely side effect to deep healing work — since it’s not the first time I’ve been at this particular rodeo I know on the other side everything will be sooo much better, but sometimes getting to the other side can be really painful).

So I had to cut back, and where I cut back was on things that are in the “important but not urgent” quadrant (if you follow Stephen Covey you know what I’m talking about). And that meant I was cutting back on the working “on” my business tasks and simply focusing on the “in” my business tasks.

I’m better now (still not 100%) and am faced with 2 choices — Continue reading

Is Your Business Model Right for You? 4 Things to Consider

In last week’s article, “Is Your Marketing Mix Right for You? 3 Keys to Help You Decide,” I wrote about matching your business model with your marketing.

But what if you don’t know if your business model is right for you?

Never fear! This week, I’m helping you choose the right business model for you.

To start, we need to look at what an ideal biz model looks like. Ideally it would be a magical blend of these 4 pillars:
* Your passion (or gift or mission)
* Your preferred working habits
* Your lifestyle choices
* Your financial goals

Okay so let me talk a little about each of these. Continue reading

PW Unplugged Radio: Linda Claire Puig & The Done-For-You Biz Model

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In today’s episode of PW Unplugged Radio, my friend Linda Claire Puig, owner of 6 Figure Newsletters, chatted about a business model not often talked about — the Done-For-You Business model.

Both Linda and I have built a multiple 6-figure business using the done-for-you model (and no, neither of us work 80-hour weeks). And in this podcast, we both shared our secrets on why we think this model is an overlooked (but super important) model, how you can integrate it in your current business, and how you can do it in such a way that is profitable and sustainable for you. Continue reading

Life, Biz and the Pursuit of Happiness — Do you struggle taking a day off?

I know today is Monday and I typically post this column on Sunday but I was traveling back from Vegas and Lisa Sasevich’s Speak-to-Sell yesterday and (after I finish this column) am taking the rest of the day off today.PersonalJourney_02

I thought about pushing myself to write this column yesterday but I was exhausted. After a lot of thought I decided I didn’t need to push myself and could give myself a break. I’m still tired today but after a good night’s sleep I’m feeling more like myself. And that’s why I thought what better to talk about today than this whole notion of self care. Continue reading

The Writing Life — What’s Stopping You From Walking the Writer’s Journey?

I’m listening to Lisa Sasevich at her Speak-to-Sell event and reflecting on how similar the entrepreneurial journey and writer’s journey are.PenInk_150

Both take place in the mountains, where the peaks are breathtaking, the highs incredible, but the lows are dreadful.

There’s no flatlands — where life may be comfortable but dull and boring (and maybe even unfulfilling and unhappy). But it’s safe.

And I wonder, does the journey reflect the dream? The sheer act of stepping out and making your dream come true mean you find yourself in the mountains? Is that why when you choose to be an entrepreneur or a writer (or both) your life will never be the same? Continue reading

Is Your Marketing Mix Right for You? 3 Keys to Help You Decide

I’m a big believer in making sure your marketing mix and strategy fits both you and your business — because the more closely it’s aligned, the more likely you’re actually going to make marketing a priority. The less aligned, the more likely you either won’t market yourself at all, or you’ll sabotage your own efforts.MulitTask_01

So if you find you’re NOT marketing the way you should be, or you dread marketing, or your business results aren’t what you’re looking for, take a look at these 3 keys to see if maybe your overall strategy is the problem. Continue reading

The 5 Keys to Healing Your Marketing Woes

Marketing is such a hot button for entrepreneurs, regardless if you’re heart-centered or not. Marketing is tied into how you value yourself, how you want to show up in your biz, your relationship with money and more. So it’s no wonder so many of us struggle with marketing on some level.GuestBlogPost_02

Tomasa, my PW Unplugged Radio guest, is here today to give you some tips which hopefully will make it easier to market yourself. Enjoy!

 

by Tomasa Macapinlac

Are you a gifted healer or holistic practitioner who is disgusted with all the same marketing templates that you see out there?   Does it leave a bitter taste in your mouth, where you feel shameful, where you just want to crawl up in a ball in the corner and not show your face, because you don’t feel like yourself?

Perhaps, you are afraid to market and put yourself out there, because you are afraid to offend your friends and being judged as this self-promoting narcistic person,  when really you are just wanting to share your gift with more people. Continue reading

PW Unplugged Radio: Tomasa Macapinlac & Marketing a Holistic Business

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In today’s episode of PW Unplugged Radio, my guest Tomasa Macapinlac, the Holistic Business Mentor, and I dished about how to effectively and authentically market a holistic business.

Now, even if you don’t have what you consider a holistic business (maybe your heart-centered entrepreneur or expert) you may still want to tune in. Because what we REALLY talked about is how to market yourself authentically and effectively ESPECIALLY if marketing your biz is NOT one of your fave things to do. Continue reading

Life, Biz and the Pursuit of Happiness — Are you driving your biz with too much masculine energy?

As today is Mother’s Day (and Happy Mother’s Day to all of you Mothers out there!) it seems like the perfect time to talk about incorporating feminine energies into our business models. Can’t get much more feminine than being a mother!PersonalJourney_02

I suspect many of you (including mothers who are balancing a business — I’ve spoken to enough of you to know you too struggle with this) probably run your biz relying way too much on masculine energy. Which makes sense — for the most part men owned and ran the vast majority of businesses for years so of course biz would be seeped in masculine energy.

But the problem is it’s not the healthiest way to run a business.

And I know this because this was an issue for me for years. Continue reading

The Writing Life — Is It The Right Time For This Book?

On PW Unplugged Radio this week, I had a fantastic interview with Christine Kloser, the Transformational Book Coach, (you can listen in here) and one of the topics that came up is how Christine feels the first book she wrote wasn’t written at the right time.PenInk_150

I had never really considered that — is there a right time for each book? And it feels especially real to me now as I’m in the middle of puttering around with three different books and am getting the sense I need to settle down, pick one, and run with it.

But which one do I pick? Is there a right book to pick right now?

So I’ve thought about this since our interview and I’ve come to a few conclusions. Continue reading

How to Grow Your Business as a Published Author… and Impact More Lives With Your Message

It’s time to ‘fess up — why AREN’T you writing that book you’re dreaming about?GuestBlogPost_02

If this is you, you are SO not alone — and Christine Kloser, the Transformational Book Coach (and also guest on PW Unplugged) guest-wrote this blog post to help dig into what’s holding you back and what you can do to start moving forward.

Enjoy!

by Christine Kloser

Have you dreamed of writing a book or becoming a successful published author?  Do you have a valuable message that — if put in print ––will help grow your business and transform more lives?  If you answered yes, but don’t have your book written yet … keep reading! Continue reading