Archives for April 2014

3 Keys to Using Stories in Your Marketing

4/30/2014 by Michele PW

One of the fastest, easiest ways to get your ideal clients and prospects engaged with your marketing is to start using stories.

People love stories, in all forms. Plus, stories allow you to show your vulnerable, human side — which helps people get to know you (and of course, the more people know, like and trust you, the more they’ll buy from you).

But there IS a right way and a wrong way to share stories in your marketing. That’s why I want to share 3 keys to using stories in your marketing. [Read more…] about 3 Keys to Using Stories in Your Marketing

PW Unplugged Radio — Nadine Nicholson & The Truth About Business Success

4/29/2014 by Michele PW

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Today on PW Unplugged Radio, my guest Nadine Nicholson (MeJane) and I peeled back the curtain to take a look at what really happens under the hood of successful businesses.

Nadine shared her story — how she was busy climbing the corporate ladder and nearly lost everything important to her. So she made the leap to start her own business and couldn’t be happier. [Read more…] about PW Unplugged Radio — Nadine Nicholson & The Truth About Business Success

Ask PW — “What’s this about blogging more and using Facebook less?”

4/28/2014 by Michele PW

After a big social media conference a few weeks ago, one comment making the rounds around the Internet was about blogging more and using Facebook less.

The reason being is your blog is your real estate. No one can take that away from you. When you build your marketing machine in someone else’s sandbox (i.e. Facebook, Linked In, Twitter, iTunes) you run the risk of that person/company changing the rules and leaving you (and you biz) hanging out to dry.

What just happened in Facebook is a good example. There were folks who had massive organic reach and engagement via their Facebook Fan Pages, and they were getting quite a bit of business that way. Then Facebook changed their algorithms and you have to “pay to play.” So if you aren’t running ads to your Facebook Fan Page, you are getting about a tenth of the visibility as you did before. [Read more…] about Ask PW — “What’s this about blogging more and using Facebook less?”

Life, Biz and the Pursuit of Happiness — How “The Secret” was the Worst Thing That Could Have Happened to The Law Of Attraction

4/27/2014 by Michele PW

Remember that movie “The Secret?”

It was all about the Law of Attraction and basically boiled LOA down to this — you attract what you think about so if you think bad thoughts, you’ll attract bad things to you but if you think good thoughts you’ll attract good things to you.

When it first came out a bunch of years ago, it rocked not just the Transformational industry (and Internet Marketing industry) but ended up going mainstream with this message about the Law of Attraction.

Which you would think would have been a good thing. But actually I think it was just the opposite, and part of the reason why I think that is based on my own experience with “The Secret.” [Read more…] about Life, Biz and the Pursuit of Happiness — How “The Secret” was the Worst Thing That Could Have Happened to The Law Of Attraction

The Writing Life — Paragraph by Paragraph

4/26/2014 by Michele PW

I got a great response to last week’s The Writing Life — several comments on social networking sites plus my blog. And one comment in particular really stood out so I thought I would highlight that today.

You see, my goal last week was not to make anyone feel guilty or shame or beat themselves up about what they haven’t done (although Lord knows I’ve done enough of that myself over the years). Instead it was really to get you off your tushy and into action, i.e. writing regularly. (Or maybe it was sit your tushy down and get some writing done every day.) Regardless, if you want to be a writer, then you need to be writing. Period.

Now for some of you, that may be all you need to hear to break through and start getting things done. But for others, you may be feeling overwhelmed right now. You KNOW you’re a writer but where on earth are you going to squish writing regularly into your hectic schedule? [Read more…] about The Writing Life — Paragraph by Paragraph

Q&A With Jeanna Gabellini and the Law of Attraction

4/25/2014 by Michele PW

I had a blast this week interviewing my good friend Jeanna Gabellini on PW Unplugged Radio on the Law of Attraction and how you can turn it on in your biz to attract all the money and clients you want, so I thought it would be super fun to do a follow up Q&A with Jeanna. Enjoy!

What exactly is the Law of Attraction (LOA)? It’s a Universal Law that is always in effect whether you use it consciously or not. Just like gravity. What you focus on, with emotion, you will attract to you. Honestly, there’s more nuances to it than this. For instance, I recently had surgery to remove a tumor on my wrist. I was not focused on getting a tumor. But it’s evidence that I’m not allowing my natural state of well being to flow through me as well as I could. 😉 Since last summer I’ve been grieving the death of my younger brother and those kind of emotions will definitely impact your body.

If you have constant stress or overwhelm in your life, often your health is impacted or lots of little things can go wrong. Like your water heater breaks down. You lose your cell phone. You get in an argument with a family member. A customer asks for a refund on your highest-priced product or service. [Read more…] about Q&A With Jeanna Gabellini and the Law of Attraction

A Simple 2–Step Process to Get the Law of Attraction Working for You

4/24/2014 by Michele PW

Getting rid of my personal money blocks (or money “monsters,” as I sometimes consider them) required 2 different strategies. One was working on my subconscious inner blocks. The second was learning to use the Law of Attraction correctly.

Now, when I first encountered LOA, I did NOT use it correctly (and I’ll talk about that in a future Life, Biz and the Pursuit of Happiness column, which you can find on my blog on Sundays) but today I’m going to talk about a simple 2-step process to start getting the Law of Attraction to work for you.

.But first, a word of warning — do NOT be deceived by how simple this is. As humans, we tend to overcomplicate things when in reality, keeping things simple tends to serve us better. So take a deep breath, give it a try and see what magic starts to happen in your life and business! [Read more…] about A Simple 2–Step Process to Get the Law of Attraction Working for You

PW Unplugged Radio — Jeanna Gabellini & Law of Attraction

4/22/2014 by Michele PW

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Today on PW Unplugged Radio, my guest Jeanna Gabellini (Masterpeace Coach) and I had an absolute blast talking about the Law of Attraction and how you can use LOA to attract a wealth of money and abundance and opportunities and anything else your heart desires to your biz.

What? Sound too good to be true? Yeah I was pretty skeptical about the Law of Attraction too when I first heard about it as well. (And it also screwed me up for a year — more on that in this week’s “Life, Biz and the Pursuit of Happiness” post.) However, I’ve known Jeanna for a few years now and quite honestly, she knows her stuff. [Read more…] about PW Unplugged Radio — Jeanna Gabellini & Law of Attraction