And the answer to this question starts with a question:
Is your goal to promote your blog so you can make money as a blogger, or is the point of your blog to promote your biz?
Okay so you’re probably wondering what does it matter? Isn’t blog promotion the same no matter what the end result is?
Well…yes and no.
You see, if you’re an entrepreneur with a business outside your blog and your blog is one tool in your marketing tool box, then you probably have other things you’re doing to promote your biz instead of just blogging.
But if you’re a blogger, then marketing your blog is probably your sole focus, plus you may not have any other marketing strategies you’re doing outside your blog.
So even though the strategies are the same, the amount of time you want to spend marketing your blog is vastly different. As a blogger, the whole point is to increase traffic and page views to your blog (and hopefully also build your house email list as well). As an entrepreneur, your focus is to promote your biz, so while getting your blog out there is important, it’s not as important as selling more of your products and services.
Now, the great part of blogging is it helps out with the promoting. The more you post, the more search engines visit, the more pages are ranked, the more likely people will find you searching in the search engines. (It helps to have good keywords as well — which is what I’m going to be talking about next week.)
In addition to that, social networking is a fabulous place to promote your blog (here’s a 2-part more comprehensive article about which social networking platform is right for you: Part 1 is here and Part 2 is here.)
I would also strongly encourage you to think about adding either a podcast or videos (or both) to help drive traffic to your blog.
And, while nothing beats free organic traffic, paid traffic is becoming more and more important in a marketing mix, so you may want to consider throwing in some paid traffic as well.
Now, if you’re an entrepreneur who is blogging maybe once a week or a couple of times a month, this is probably all you’re really interested in doing (or have the time to do). But if you’re a blogger, then you’re probably going to need to do MUCH more of everything I mentioned — really work the social networking platforms and also work on developing relationships with other people for cross promotion.
Now it’s your turn. What tips do you have to promote your blog? Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.