I’ve been running into a lot of blogging questions lately so I thought I would do an Ask PW series to answer some of your top questions on blogging. (And if you don’t see your question or you’re still not sure about something, please feel free to post a question here or email at Ask@MichelePW.com)
I thought I’d start with the question “is blogging right for me?” And what’s interesting about this question is I think there are actually two answers.
The first, most obvious answer, is yes. Basically if you’re looking to sell your products or services online, a blog will absolutely, 100 percent help you out.
Blogs are great to attract visitors to your site, and once they’re there, help them get a really good sense of both you personally and you professionally (in other words, give them a sense of your expertise so they feel more comfortable buying your products or services).
No matter what you sell, there’s always a way to showcase yourself and your expertise using a blog.
Which leads me to the second answer — which is what I think the REAL question is. Is blogging RIGHT for ME — in other words, even if I’m not a writer, even if I hate writing, even if I have NO idea what to write about — should I still be blogging?
And that’s a slightly different answer. I do think blogging can help pretty much every entrepreneur who is trying to use the Internet to promote themselves, but if they really don’t WANT to be blogging then blogging may not be the right answer for them.
However, before you write off blogging as one of your marketing tools, consider these alternatives to you doing the blogging yourself:
* You can outsource the writing to someone on your team
* You can create a video blog (who said blogs had to be written only? Maybe you stand in front of a camera and create videos).
* You can create a podcast blog (ditto for audio).
* You create a completely different looking blog — maybe it’s very short posts or you post a lot of pictures or graphics.
Any of those options feel better to you?
So what are your thoughts about blogging? Do you have any tips that have worked for you? Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.