So there is definitely a tech part to this question, which isn’t my expertise (except to say that you should have the blog hosted on YOUR domain with YOUR url — don’t just sign up for a WordPress account and have WordPress host it).
But I want to talk about the mindset part of getting started. Because quite frankly, technically setting up a blog isn’t that difficult or expensive (a technical virtual assistant can get you set up pretty quickly and cheaply) — what IS difficult is making sure you will actually BLOG on a regular basis. (Because, and I know you know this, just having a blog isn’t going to do anything for you unless you’re actually posting on a regular basis.)
So before you go through the trouble of getting a blog step up, take a moment and make sure you have the following covered.
* How often can you commit to post something on your blog? (Once a week is really the minimum, if it’s less than that you’re not going to get much of the benefits of blogging.)
* Now, remember it doesn’t have to be YOU doing all the blogging. You CAN have someone ghostwrite for you, you can post content from guest bloggers, you can post videos, you can post a podcast, you can do a mix of the above, etc. But you should determine where you’re going to be getting the content before you get started — otherwise when it comes time to post something and you don’t have anything that can be super stressful.
* Are you ready to do this for the long-term? Blogging isn’t a quick fix or a short-term solution, so if you’re looking for a quick hit (or you NEED cash fast or you’re going out of biz) then blogging isn’t necessarily the answer. But if you’re looking for a long-term strategy to grow your biz and build your community a blog could very well be the answer.
So now how do you feel? Are you still in?
What are your thoughts about blogging? Do you have any tips that have worked for you? Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.