Ask PW — When is it time to hire a copywriter?

This is another question I hear when entrepreneurs and small biz owners ask me about working with my company. They wonder if they’re big enough or if it’s a good use of their money or if they would be better off waiting until they have their ducks in a row.Ask PW

And it’s a fair question. Especially when you’re either first starting out or you’ve hit a ceiling in the income in your biz and you KNOW you need to invest to grow, but you don’t have nearly enough income to invest in everything you need — which of course means you need to make choices.

So here are 3 questions to ask yourself to see if it’s time to hire a copywriter:

• The project you’re looking to get some professional help is something that could be a major income generator in your biz — therefore it makes more sense to invest because you know the return could be massive. (And, conversely, if it fails it could really put a crimp in your income goals.) Or it’s something that’s going to get a great deal of attention — such as the home page of your website — so you know it needs to be fabulous.

• You know your time is better spent doing other activities than writing your own copy. While it may still feel like a risk, you know at the end of the day if you didn’t have this pile of copy on your plate, you could be that much more effective in your your biz. (Or you know what you want to be spending your time on will make you just as much or MORE money than you struggling to write your own copy.)

• You’re tired of going about it alone and getting lackluster results. You really don’t feel like going through one more copy product or book to try and figure out yourself what you’re doing wrong and you’re ready to step up your game and get it done right.

• And I thought I’d throw in one more bonus reason — you know it’s time. You can feel it — it’s time to find a copywriter and start building a relationship with them.

Now, of course, deciding it’s time to hire a copywriter is just the first step. If you want some help with the actual hiring, I’d like to invite you to check out my Kindle report  ” 5 Mistakes Entrepreneurs and Small Business Owners Make When They Hire a Copywriter and How to Avoid Them. PLUS 10 Questions You Should Ask/Tasks You Should Do BEFORE You Hire a Copywriter.”

Here’s the link to check it out — http://tinyurl.com/hirecopywriter

(And if you check it out today you can still get it for free.)

So what are your thoughts about whether it’s your time to hire a copywriter? Do you have any tips that have worked for you? Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.

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