Ask PW — Is it possible for a copywriter to capture your “voice?”

Ask PWI get this question a lot from entrepreneurs and biz owners who really would love to outsource their copywriting but are afraid their voice will be lost in the process.

And first off, I want to say I get it. Making sure your voice is reflected in your emails, sales letters, opt in pages and other sales materials is very important as this is a big piece of how you connect with your ideal prospects and clients.

And the answer is — yes it IS very possible. Now it may not be 100% and it may not happen right away, but it can happen.

Most writers do have the ability to mimic other writing voices. Probably not all voices, (and how many voices any one writer can mimic depends on the skill of the writer), but it’s very possible to find a writer who can come pretty close to mimicking your voice.

But the problem is you need to make sure you choose the correct writer — one who actually can mimic your particular voice (i.e. just because a writer can mimic your entrepreneurial friend’s voice doesn’t mean he/she can mimic your voice) and also who is actually interested in matching your voice. (It’s the old adage, just because someone can do something doesn’t mean they want to or will do it.)

This is one reason why working with a copywriting company, such as the one I own, makes sense. Since I have a team of writers working for me, it’s far more likely we can find a good match for you since we have a variety of writers (and styles) to choose from.

In addition to that, I’ve also worked out a “copy style sheet” where for our regular clients, we create a style sheet to help us consistently match voices.

If you’re thinking about hiring a copywriter to help you meet your 2014 goals and want more information so you make the right decision, I’ve put together a Kindle report “5 Mistakes Entrepreneurs and Small Business Owners Make When They Hire a Copywriter and How to Avoid Them. PLUS 10 Questions You Should Ask/Tasks You Should Do BEFORE You Hire a Copywriter” (and watch this space for a special offer on this report starting tomorrow).

So what are your thoughts about making sure your copywriter gets your voice? Do you have any tips that have worked for you? Or problems you’ve encountered? Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.

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