Monthly Archives: December 2013

Happy Holidays

This is such a fabulous time of year — the perfect time to reconnect with your biz, your vision, your passion AND your friends and families.

And, at least for me personally, it couldn’t have come at a better time. I feel like I’ve spent the past 2 years in the valley of my entrepreneurial journey but now I’m back on the path (and VERY excited for what 2014 holds).

Do you feel the same? Post a comment!

See you in 2014!

3 Tips to Getting Your 2014 Marketing Plan Together

It’s that time of year to make sure your marketing plan is all ready to go — just in time to kick off the sparkling New Year that’s right around the corner.

But how do you get a marketing plan together that will actually get you the results you’re looking for? Here are 3 tips to get you started:

1. Start with the end in mind. Make sure you figure out specific and REALISTIC goals. While I’m all for having a hit-it-out-of-the-park goal (like building your list to 10K when you have 500 on it right now), you should also have a goal that’s doable AND will make you happy if you reach it.

Knowing your goals will help guide where you need to put your focus. And I would pick no more than 3-5 top ones to get done in 2014 (plus some secondary strategies to round out your calendar). So, for instance, maybe you want to build your list, launch a high-end group mastermind program and get your book done as your main goals. And maybe as part of your high-end group program launch, you also have a smaller launch as a lead in.

So now you have 3 big rocks you can get into your calendar — a product launch, a high-end group launch and a book launch. Plus you have list-building activities that need to happen regularly. Once you’ve plugged those in, now you need to make sure you have both long-term and short-term marketing covered (which is #2).

2. Do you have a balance between long-term and short-term marketing activities? Long-term are tactics like building your list and nurturing your list (for instance sending a regular ezine). Short-term are tactics like having a sale or a launch that bring money in the door right now.

Successful businesses have a balance of both throughout the year — the long-term that will lead to a healthy business with a regular stream of leads and clients and short-term for cash flow.

So now that you have your big rocks, do you see holes in either your short-term or long-term? Do you have your cash-flow covered from month-to-month? Do you have your list-building and list-nurturing activities in there? Now is the time to adjust accordingly.

3. Are the marketing activities you’ve committed to things you enjoy? My personal feeling is the reason why entrepreneurs fail when it comes to marketing is they focus their efforts on what they feel like they SHOULD be doing, rather than what they LOVE doing. There are so many ways to market yourself — videos, podcasts, writing blogs, connecting on social networking, etc. — that I guarantee there is SOMETHING you enjoy doing. So figure out what that is and do that activity. Don’t worry about the rest. Get one thing done and get it done right, and the rest will fall into place.

(If you want some help with this, my “Internet Marketing Success Story” includes an assessment to help you figure out which marketing activity is perfect for you. You can learn more here.)

Now, once you’ve figured out what you love doing, don’t forget to actually build those activities into your plan. Because it doesn’t matter how great of a plan you’ve put together, if you don’t actually implement anything in the New Year, you’re not going to get the results you’re looking for.

Tired of your biz slowing down over the holidays? Want to make money and be growing your biz no matter what time of year it is?

It always seems like an all-or-nothing deal — either you’re slammed during the holiday season or you’re in slowdown mode.

Now there’s no question being in slowdown mode has some advantages — for one, it gives you time to relax and enjoy the holidays with your friends and family — but it also can be stressful. You’re spending money and hoping things pick up in January in time to pay the credit card bills….but what if it doesn’t?

Well, it doesn’t have to be that way anymore. You CAN put together a marketing strategy that allows you to even out your cash flow year round, and if you DO need a quickie cash infusion (or if you simply want to line up work for January so you can hit the ground running while you take some much-needed time off in December) you have the tools to do that.

That’s why I put together a Kindle report “Holiday Marketing Secrets — How to Grow Your Biz Year-Round (And yes, these strategies can help you build a more successful and profitable biz no matter what time of year it is).”

And the best part? You can get it for free on Kindle from now until Friday, December 20. Just go here: http://tinyurl.com/mpwholiday.

(You don’t even need a Kindle — if you have an iPad or tablet with a free Kindle app that works too!)

This report is something I’ve been wanting to write for a long time. I know how stressful it can be to have a slow December and then wonder when things will pick up in January (and hope it’s in time to get all your bills paid). These are the strategies and tactics that can help both even out your cash flow month after month AND grow your business no matter what time of year it is. I’ve even included a Holiday Marketing Worksheet to help you plan a rockin’ promotion!

Here’s the link again to download it: http://tinyurl.com/mpwholiday — and if you like it, would love to have you share a review as well!

Holiday Marketing Secrets — Yes You CAN Make Money No Matter What Time of Year it is

I’ve put together a Kindle report “Holiday Marketing Secrets — How to Grow Your Biz Year-Round (And yes, these strategies can help you build a more successful and profitable biz no matter what time of year it is).”

And the best part? You can get it for free on Kindle from now until Friday, December 20. Just go here.

(You don’t even need a Kindle — if you have an iPad or tablet with a free Kindle app that works too!)

This report is something I’ve been wanting to write for a long time. I know how stressful it can be to have a slow December and then wonder when things will pick up in January so you can pay your bills. These are the strategies and tactics that can help both even out your cash flow month after month AND help you grow your business no matter what time of year it is. I’ve even included a Holiday Marketing Worksheet to help you plan a rockin’ promotion!

Here’s the link again to download it. — and if you like it, would love to have you share a review as well!

4 Hot Ways To Market Yourself in 2014

As you sit down to plan your 2014 marketing calendar, you may be wondering where you should be focusing your marketing efforts to get the biggest bang for your buck.

Well, let me share with you the (currently) 4 HOT “parties” you most definitely want to dress up in your sexiest little number and be seen at!

(Note — like a lot of “In” things, these parties could definitely change to “not-so-hot” overnight. However, even if that happens, you’ll still be able to reap the benefits now; plus, what you create to take advantage of these platforms could be tweaked and reused for the next new hot party.)

1. Facebook. Unless your business caters to teenagers (who now prefer Twitter and Instagram) Facebook is the place to be. And Facebook ads are also quite hot right now, so it’s not only about having a presence on Facebook – it’s also about investing in Facebook ads. This could prove to be a very smart business decision.

If this intrigues you, the first thing you need to do is get a Facebook business page up and running. It’s a lot cheaper to send ads to your Facebook business page, and then from your business page you send people to your opt in page or website.

But ads aren’t the only way to go. Make sure you’re also on Facebook and engaging with your ideal clients on a personal and professional level (including sharing stories about yourself and offering your expertise). The combination of paid ads and engagement is the real key to unlocking big success.

2. Amazon/Kindle. Kindle is really hot right now. Millions of people are on Kindle every day searching for information, but that’s not even the best part. These are actual BUYERS — they’re not searching for free things. They’re looking to purchase a book to solve what’s keeping them up at night.

Another neat little fact is people who buy and read books are also more likely to buy higher-priced products and programs. While it’s true if you publish a book, it’s a great deal of work to sell it (especially when you consider the very small profit margins) but if you have a strong back end of higher-priced products, programs and services, taking the time to write and promote your book can be a huge win-win for you.

3. iTunes. Long time ago, podcasts were hot. Then they weren’t anymore. But even when the “podcasts are dead” belief was at its highest, I kept running into folks who loved their podcasts and listened to them religiously. My thought at the time was maybe it depended on the market. But now we’re full circle and podcasts are hot again.

One reason podcasts are hot is because iTunes is hot. Supposedly, there are a billion accounts on iTunes that have a credit card attached to them. And the reason iTunes has a whole bunch of accounts is because they give people what they want — the ability to buy one song at a time, the ability to download podcasts so you can listen to them when you’re driving, when you’re exercising, etc.

Even though only a small portion of the population are true auditory learners (15 percent) people love the convenience of audio. You can listen and do other things, and that’s what people love about it.

You can also use iTunes to promote videos and digital content (and who knows, Amazon may follow suit and offer podcasts as well one of these days). Plus, both iTunes and Amazon have programs to help promote your books and podcasts, so you don’t even have to do all the work yourself.

4. Video. Video hasn’t lost its sex appeal yet! I think a big part is people feel like they know you faster when they see you on video (and your ideal prospects need to feel like they know, like and trust you before they become your buyers). Listening to you on audio also speeds up the getting to know you vibe (again, another reason to consider podcasts — especially since you don’t have to worry about hair and makeup!)

Video is also versatile — you can use video on Facebook, in blogs, to help people find you on the search engines, on your site, as part of your sales funnel, etc. And if you do a Google Hangout, that turns into a video.

Now, before you decide you need to do ALL of these in 2014 (especially if you don’t have a team to support you) — take a deep breath. The point of this article isn’t to make you spin around in circles or feel guilty you can’t be at all 4 hot parties at once, but instead, it’s to give you choices.

I want you to decide which one — and I do mean ONE — feels the best to you. Which one appeals to you more? Do you love the social networking aspect of Facebook? Getting on a mic and gabbing for an hour? Writing short Kindle books? Getting all gussied up and connecting on camera?

Whichever one it is, start with that one. THEN you can move to mastering the others. The only exception is videos (and maybe Facebook ads), where you may want to use videos to support any of the other 3 platforms (but this isn’t about you mastering video, it’s about you using a few videos to support what you’re doing first.)