Ask PW — Do those puppy pics really work?

This is a question that came up at the event I’m at (Lisa Cherney’s “Be Juicy! 6-Figures On Your Terms”). Does “cute” actually work to promote yourself on Facebook? Does posting puppy pics and talking about what you had for lunch actually translate into clients and sales?

And the answer is (like many things) both yes and no. Yes, cute gets more attention on Facebook (and food too) but if that’s all you do, it’s not going to lead to anything.

I would view puppy pics as the “headline” — it’s the way to get people’s attention and to start the conversation so you can connect and engage. People want to get to know you, and once they know you, they can move to like and trust (and people generally only buy from people they know, like and trust).

But eventually, in order to buy from you, they’ll need to know what you sell. So the key is to move between the cute and the engaging to letting them know about your biz. It’s like a dance — moving between promoting and connecting, and making each seem organic and effortless.

Now it’s important to keep in mind when you do move to promoting, do NOT get into hype-y or sales-y or forcing your message down their throats. Instead view it as an invitation, you’re inviting the people who have connected with you and are resonating with what you offer to take a step toward doing business with you.

And that’s when the magic of Facebook (and social networking in general) really pays off.

So what are your thoughts about this? Do you have any tips that have worked for you? Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.

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