There’s a lot of excellent reasons to take the time to write and a publish book. Having authored a book gives you instant credibility as an expert, which immediately sets you apart from everyone else in your field, helps fill your pipeline with perfect clients and gives you a reason to raise your rates. Plus books make great giveaways and client gifts, which is another fabulous way to use them.
But there are also a few other reasons to author a book you may not have thought of. Here are 3 to keep in mind as you decide if it’s time to get that book written in between everything else on that to-do list:
Book readers tend to be better clients. Even though you’re probably not going to get rich selling a $15 book, the people who take the time to read your book will be more likely to buy your other products and programs AND spend more money overall with you (either by buying multiple programs or just investing in the higher-priced programs). So if you have a good backend set up (and what I mean by that is if you have other products or programs to sell them) writing a book is the perfect way to position yourself and your ideal client to get them into your sales funnel.
Kindle rocks! Okay this may not be so little-known anymore, but the reality is with all the options out there with Kindle and ebooks in general, you have more ways to get your books into your ideal clients hands than ever before and if you position a lead generating opt in correctly inside your book (and what I mean by that is offering more free resources if they go to a page on your website and enter their name and email address to get the download) you’re going to have a way to capture leads from folks who are truly interested in taking what you teach to a deeper level (which of course will lead to more sales).
Something else to consider — as an author you’ll have a presence on Amazon and Barnes and Noble, which in some cases is better than a presence on Google. Think about it — if someone is searching for resources on Google, they’re probably looking for something free. If they’re searching for resources on Amazon then they’re looking for something to buy — which means those are the buyers, not the looky loos.
What about your ideal clients who aren’t book readers? Well you can also turn your book into an audio book, which means you’ll reach another segment of your ideal clients. Now if they really aren’t book readers (or book listeners) at all, just the sheer fact you’ve written a book will still add to your credibility and expert status with them.
And a bonus tip — for many entrepreneurs, one of the big reasons why you went into business for yourself in the first place was because you wanted to make a difference in the world. What better way to spread your message and get your gifts out there is by writing and publishing a book? Think about your book as a little messenger — spreading your message and transformation everywhere it goes. Now isn’t THAT a great reason to finally sit down and finish that book?