Monthly Archives: May 2012

What Dancing With the Stars Can Teach You About Business

In case dancing isn’t your thing, Donald Driver, wide receiver for the Green Bay Packers, won this year’s Dancing With the Stars.

Even if you’re not a Green Bay Packers fan, there are a lot of reasons to root for Donald. He’s the classic rags-to-riches story: Dad in jail when he was born, family was homeless during much of his childhood. He was a seventh round draft pick of the Packers and ended up becoming one of the most productive receivers in Packer history. (Plus he’s just an all-around really nice guy.)

But even though Donald is probably worth having an article devoted to him, that’s not why I’m doing it. Why I’m doing it is because the same strengths Donald brought to his career with the Packers is what ultimately was responsible for him winning Dancing with the Stars.

(Something for you to ponder: What strengths caused you to be successful in some other aspect of your life that you can draw upon for your business?)

What’s even more interesting is some of these strengths would also translate to the business world. Here are 3 of them:

1. Desire to win. By all accounts Donald is a really great, really nice guy. The first thing he did when he landed his first big contract with the Packers is buy his grandma a house and tell her she would never have to worry about money the rest of her life. He set up a foundation. He’s heavily involved in the Wisconsin community and volunteers his time as well as donating money for charity. He’s written 3 children’s books. His teammates love him.

But make no mistake — the man is a fierce competitor. That was on display front and center the entire dance competition. He was bound and determined to win and by God that was exactly what he did.

He wasn’t the best dancer — that was Katherine, the Welch Opera singer. If anything he was probably the most improved by the end of the season. But he was the most driven to win and if you could ever see someone will themselves to win something, this was it.

2. Know your strengths and assets and capitalize on them. Donald knew going in he had one GIANT asset — Green Bay Packer fans. You see, fan voting counts for half of his score. And he knew how loyal Packer fans are, and with no football to watch they would be watching (and voting) for him on Dancing With the Stars.

And speaking of fan voting…

3. Ask for the sale. Of all the dancers, Donald was the ONLY one who would mug for the camera, mouthing about he wanted their vote and making a phone gesture with his hand. It was really cute and very inoffensive how he did it (so yes it IS possible to ask for the sale in an inoffensive and cute way) but the point was made. Vote for Donald.

The other couples would simply stand there and smile for the camera. Donald actively asked for the vote over and over. And it was even bigger than that — he tweeted about it, he put it all over his website. He worked and worked that asset, and I suspect his efforts also got him some votes from non-Packer fans.

And it was a good thing he did this — according to people who watch the show more than me, this was the most competitive Dancing with the Stars ever. The 3 couples were virtually tied with the judges’ votes. It was up to the fans to make the decision.

And the one they voted for was the one who asked for it.

4 Keys to Creating Results-Getting Emails For a Small Mailing List

by Guest Blogger, Milana Leshinsky

If you’ve been doing business online for more than a week, you probably already heard this very common expression: “money is in the list.” True, the more people you have on your mailing list, the more people will read your e-mails, and the more products and programs you will sell.

But did you know that even people with thousands of subscribers may still be struggling financially?

That’s because the secret is not in the SIZE of your list, but in the QUALITY of your communication with your subscribers.

Yes, it’s certainly easier with a bigger list. But until you master these 4 critical keys of communicating with your list, you may find yourself struggling for cash and clients regardless of how big it is.

Here are the 4 secrets to creating great results with your small mailing list:

1. Relevance
Starting with the subject line and ending with the P.S., your e-mails must be highly relevant to your subscribers. In order to send highly relevant emails to your small mailing list, you need to know what their biggest challenges are. For this reason I highly recommend sending out a survey and reading results carefully. One of the big reasons people unsubscribe or ignore e-mails is because they’re not relevant to their biggest challenges, goals, and dreams. As Dan Kennedy once said, you must enter the conversation already happening in their mind!

2. Specificity
General success e-mails are very common and can be easily ignored. Specific information with unique angles are the types of e-mails that get opened, read, and acted upon! For example, instead of giving people general career advice, narrow your e-mails down to specific pain points: creating a resume that stands out, answering tough interview questions, asking for a salary increase, and so on.

3. Personality
Be interesting, fun, personal, and real. Don’t be afraid to take a stand and share your opinion in your e-mails! Remember, people can find information anywhere – it’s your take on it and your leadership they crave. If you believe in your approach, tell people why. Don’t rehash information you assembled from other sources. Coincidentally, these kind of e-mails are much easier to write, since you don’t need to  do much research!

4. Action
You can’t change lives with a single e-mail. That’s why it only makes sense to give people a resource, where they can get more help with the issue you’re writing about. Include a link to your product, program, blog post, video, or audio, and invite them to click on it. It seems obvious, but results show that asking people to take specific action will get more people to actually click. Don’t be afraid to make an offer in your e-mail. As long as it’s relevant to the topic you just discussed, and can help your readers succeed, it’s critical that you give them the next step!

Use these 4 keys consistently, and you will be able to generate great income even with a small mailing list!

On Tuesday, May 22 I’m holding a FREE 60-minute teleclass called “Small List Big Money”, where I share more of my biggest secrets to show coaches, consultants, speakers, and information entrepreneurs how to turn a list of 500 subscribers into a 6-figure business. Join me at http://tinyurl.com/89g32sk

—Milana Leshinsky has been called the “MEGA Coach” of the industry. Today she works with entrepreneurs and service professionals helping them uncover hidden profit centers, maximize their existing revenue streams, and create a business that supports their lifestyle. Milana reached six figures with a list of only 2000+ people, and will teach her best strategies on her FREE teleclass Tuesday, May 22: http://tinyurl.com/89g32sk

Ask PW — “Got any tips for writing copy specific to inviting people to live events?”

Karen Keeney (KarenLKeeney.com) sent me this question and it’s perfect since this is event season. (Actually sometimes it feels like it’s always event season but that’s beside the point.)

Getting people to an event is probably one of the most difficult of all marketing tasks. Not only do you need to convince them to plunk down their hard-earned money for a ticket but they also have to pay for all their travel expenses AND they have to carve out valuable time to actually show up.

So how do you do all that?

First off, make sure you’ve done a good job explaining what your event promise is. (Your event promise is the transformation and/or learning people will get after attending your event.) If people don’t understand what their takeaway is going to be they won’t come.

Also, this is NOT the place to sound like every other event out there. Take the time to really figure out why they should choose your event above all the rest. And if you find yourself using vague or non-specific language, go back to the drawing board.

There are many business-building events out there, which is NOT to say the world doesn’t need yours. What this IS saying is you need to really have a strong grasp on how attending your event is going to solve a problem that is keeping your ideal clients up at night, and how your event is going to accomplish that faster and better than any other event (or even home study course).

It’s also never a bad idea to point out the very real benefits for attending live events. They can be hugely beneficial and very much worth the time, expense and trouble of attending, but those benefits can be easily forgotten. Reminding your ideal clients about why it’s good to get out of their office and/or house is always a good thing.

So what are your thoughts about writing copy for events? Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.

 

To Attend or Not to Attend — 3 Keys to Determine the Right Event for You

In case you haven’t been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up.

For the most part, I’m glad there are so many events because there are many good reasons to attend them. The networking, the learning, the “getting out of your rut and exploring new ideas” and more. But the problem is, how do you decide which events are worth you spending your hard-earned money (not to mention your time) attending and which are the ones you should skip?

Well, I’ve put together 3 keys to helping you determine the right event for you.

1. First — ask yourself why you want to attend this event (or any event for that matter) in the first place. What do you hope to get out of it? Are you looking for business? Joint venture opportunities? To learn a new skill or strategy? To brainstorm some new ideas for your business? To just get away from your office and talk to people who “get it?”

Be very clear and very specific on what you want. Don’t be vague — if you’re vague you’re not going to have enough information to actually make the right decision.

2. Now, take a look at the event. If you’re looking for clients or joint venture partners, are those the people who will be attending? Will it be too small (or too big) for you to be able to do they type of networking you enjoy? If you want brainstorming or masterminding, will the right folks be there for that?

If you’re looking for education, is the event promise a good fit? Do you think you’ll actually walk away with the information you’re looking for?

3. Okay, so if you’ve gotten this far and the event appears to be a good fit, now I want you to take one final look to make sure attending this event is absolutely the right way to go.

If you’re looking just for information and have no big interest in the networking (or you don’t much like to network) is there a simulcast option or a home study course you could get instead? (You can also do quite a bit of networking on simulcast as well.) If you are interested in the networking, is this the absolute best event you should attend or if there a better option? And if this is the best option, should you simply be an attendee or would it be worth your while to upgrade your visibility to a sponsor package?

I’m not trying to talk you out of your decision with this third step, but what I AM trying to do is make sure you’ve thought this through so you aren’t disappointed. There’s nothing worse then spending all that time and money to show up at an event and realize either it’s not what you were looking for OR you should have made a different choice (for instance — you should have chosen a sponsorship option or a simulcast option).

So take a few extra minutes and just make sure this is the right decision for you.

And lastly (but probably most importantly) once you DO decide this is the right event for you, go buy your ticket and make your travel arrangements NOW. Don’t wait — get it done and move on to your next decision.

3 Keys to Getting Your Message Out into the World So You Can Make a Difference

If you’re one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place.

The problem, of course, is how. How do you get your message out into an already crowded marketplace? How do you make sure you’re getting your message in front of the people who so desperately need to hear it?

That’s what I’m going to walk you through today — the 3 main keys to getting your message out into the world in a REALLY big way so you can make the difference you were put on this Earth to make.

1. Make sure your message is crystal clear. In fact, the clearer and more specific the better. The more general it is, the less impact you’re going to make.

Consider this — “I am a healer” versus “I provide spiritual healing to entrepreneurs as they step into their own power as an entrepreneur.” Do you see the difference? The first one could be for nearly anyone and because it could be for nearly anyone it has no meaning. The second one is far more juicy and it gets much of that juiciness from being specific.

Now, you might be thinking to yourself “I don’t want to be too specific because I may turn some people off from my message.” First off, if someone is turned off from your message, they probably aren’t open to it in the first place. And second of all, even though it sounds counter-intuitive, the more specific you are, the more you’ll stand out. (Don’t believe me? Go back and read those two statements again.)

2. Make sure you’re crystal clear about who you’re trying to reach. Again, the more specific you are, the more likely you’ll cut through all the clutter and reach the people who really need to hear your message.

You don’t have to reach everyone — just the ones who need your message. In fact, trying to reach everyone is a determent. All you’ll end up doing is NOT cutting through the clutter and not making the difference you’re meant to make.

Believe me, there’s more then enough of your ideal clients to keep you very busy for years to come, so just focus on them and don’t worry about the rest.

3. Make sure you’re consistent with your message and you repeat it frequently. You’re an entrepreneur. Which probably means you’re a little (or a lot) ADD. Which also probably means you’re going to get tired of your message long before you’ve made an impact in the marketplace.

Look, your ideal clients, the ones who need to hear your message, are not going to get tired of hearing it because:

A: They aren’t living in your business so even you’re most rabid fan is only going to hear your message a fraction as much as you are

B: Your ideal clients are busy people and won’t hear your message unless you repeat it often.

So you need to do two things — resist the urge to “tweak” your message as you get bored with it (and especially resist the urge to redefine or remake yourself every six months or so, that’s the fastest way to cause serious confusion in the marketplace). And make getting your message out there one of your top priorities. You should be marketing yourself and your message as often as you can and in as many different media as you can. That includes social networking, articles public relations, direct mail, speaking, etc.

Above all, don’t give up. It may take awhile to penetrate crowded marketplaces and make the difference you’re meant to make, but it IS possible — just as long as you follow these 3 keys and stay persistent.