J’lene Bradley R.N., B.Sc.N, from www.jlene.com, sent me this question:
“I saw your post on Facebook re: asking questions. Have you heard of XX? I would love to hear your opinion in terms of if you think this will work towards bringing traffic to my site or if it is a ‘bright shiny object.'”
I’m going to start by saying I really don’t know anything about XX (which is why I blanked the name out) but one thing I DO know is anytime you ask if something is a “bright shiny object” then it probably is.
Look, you know in your heart what you need to do to be successful in your business. I know you do. And that next step can be anything from getting your ezine out to hiring an expert to either teach you how to do something or just get it done for you.
Things you know you need to be doing you never classify as “bright shiny objects.” You may not want to do them or procrastinate around doing them or feel upset with yourself for not doing them, but you’re not calling them a “bright shiny object.”
The things you DO call “bright shiny objects” are things that you’re feeling in your gut you shouldn’t be doing. Either because deep down you know they’re a distraction to your actual goals and dreams or something about it makes you feel uneasy and/or it’s a waste of your time.
Regardless of why you feel like it’s a “bright shiny object” isn’t really the point — the point is you do feel like it is one, and therefore you should honor your feelings and not do it.
So what are your thoughts about “bright shiny objects?” Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.