Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette faux pas — both online and offline. While Ms. SN/B mourns the day when readers would mail her handwritten questions, she will accept digital correspondence at Ask@MichelePW.com.
Dear Ms. Social Networking/Biz Manners,
I think I am a good Twitter buddy. Honestly. I send out thoughtful and humorous tweets. So why is it that people unfollow me? I get so frustrated when I see my Twitter followers drop. Why don’t they like me? What did I do wrong?
Keep Following Me
Alas, Twitter was not designed with proper etiquette in mind. Proper etiquette would require you to send a note expressing your regrets that you can no longer follow said person, but clearly that is not how Twitter works.
Since we do not live in a perfect world and there is nothing we can do to correct Twitter’s obvious etiquette faux pas, Ms. SN/BM wonders why you worry about the people who decide to stop following you. There are any number of reasons why someone stops following you — perhaps they are too uncouth to appreciate how brilliant you are or they are too dense to understand your jokes. Regardless they probably wouldn’t make very good customers for you anyway, so they are certainly not worth worrying about. Ms. SN/BM encourages you to focus on all the people who have the good taste to continue to follow you. They are the ones who would make the best clients. Take care of them and all the rest will fall into place.