Kill Their Sales…And How to Prevent Them” and “Conversion Secrets: 5 Expert Strategies for Turning Leads into Clients.” Sign up here or 
01.16.12
Ask PW — “Would you look at link building too within your content to increase traffic and buzz for your blog?”
This question came from Facebook and it’s a great one to start 2012 off since I know many of you are looking for ways to get more traffic to your site and blog.
First, what is it? It’s when you’re reading a blog post and a word/phrase/sentence is hyper-linked to another blog article (in the same blog) or to outside source (article, video, etc.)
If you provide links to your own blog articles, you increase your readership of your blog (i.e. your readers will click on the links for more info, thus spending more time on your blog and you have the opportunity to develop a deeper relationship with them). Obviously this is a good thing because the more raving fans you have of your blog, the more popular your blog becomes.
Now, if you have a popular blog and you link to other things outside of your blog, you increase the likelihood other blogs will link back to you. And depending on what you’re linking to, you may increase your credibility as a blogger. But there’s no question you are sending people off your blog, so if you do this, I would have the link open up in another window so your readers can easily find their way back to your blog.
Now it’s your turn — have you used this strategy on your blog or is there something else you’ve done to increase blog traffic? Please share below in the comment section. Or if you have a question about marketing, business or writing copy, feel free to put in the comment section and I’ll answer those in a future Ask PW column.
