Monthly Archives: August 2011

How Branding Can Lead to a Business’s Success…or Failure

For better or worse, every business out there has a brand.

I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.

As I said before, brands are more than a logo. Your brand is the core identity of your business.

And if you don’t know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.

So why is this a problem? Well, because without a strong brand, you’re going to struggle needlessly trying to grow your business.

You see, you may be getting clients and business, but I can guarantee you’re working a lot harder then you would be if you had a strong brand. A strong brand attracts your ideal clients to you and repels not-so-ideal ones. This is one of the ways you become a client magnet — having a strong brand then promoting that brand through a marketing system. Without this, you’re out searching for clients, rather than simply responding to clients coming to you. It’s a lot more work and a lot more stressful because you’re never sure where your next client is coming from.

If you have a strong brand, that means you have a strong reputation in the marketplace. So people already know who are you and what you do. They know what problems you solve. So if they have that problem, they come to you. If one of their friends has that problem, they refer their friend to you. See how that works?

Now let’s look at the flip side. You have a weak, confused, conflicting or nonexistent brand. People may have heard of you but they aren’t what it is you do. They have no idea what problem you solve, so they don’t know if they need what you sell or not. They don’t know how to refer you. And worst of all, they quickly forget your name or your business name because it has no meaning or value for them.

And if you don’t figure out what your brand is and then do everything you can to continually emphasize and remind your ideal clients about it, then the marketplace is going to decide what your brand is. And you’re probably not going to like what the marketplace decides. (And yes, you need to do both — figure out what your brand is and then consistently market it. If you only do one and not the other, you’re back to the marketplace deciding what your brand is.)

So how do you know what’s going on with your brand? Ask yourself these questions —

1. Do YOU know what your brand is? If you don’t, then you most definitely have a branding problem.

2. Do you know what your brand is but you don’t have a full pipeline of ideal clients? Then you either have not communicated your brand to your ideal clients or you’re missing the marketing piece. (Or your branding is all wrong for who you want to attract so you may need to go back to the branding drawing board.)

3. Do you have a brand but you keep hearing things like: “Wow, I didn’t realize you did THIS.” Or “I thought you only did that, not this.” Then you have a brand communication and/or marketing problem OR you’ve gotten away from your brand (more on that next week).

4. And of course if you hear things like” “I’m not sure what it is you do.” Or “You’re the best-kept secret” you clearly have a brand problem.

Remember, it’s up to YOU to communicate and market your brand to your ideal clients, it’s not their job to remember you.

I Want You to Notice When I’m Not Around — 5 Tips for Visibility Staying Power

Guest blog post by Nancy Marmolejo, Viva Visibility Expert

Every time I hear “Creep” by Radiohead, the line “I want you to notice when I’m not around” sticks in my mind.

That’s the staying power of visibility- not just to be seen, but to be MISSED, to be sought out, to be longed for. This is all part of the emotional imprint that your business leaves on others.

Here are 5 tactics to make a lasting emotional imprint on your audience so they miss you when you’re not around… and keep you top of mind.

1. Video. By far, video is the best way to make a warm personal touchpoint with your audience. I thank Bob Jenkins’ for his SIMPLE 3 event for opening my eyes up to the many ways video can increase revenues. First of all, you don’t need to do just talking head stuff. Second of all, you don’t need to hard sell. Third… well, here’s a link to some of Bob’s stuff, go ahead and learn his secrets because they rock.

2. Blogging. Your blog should be the cornerstone of your online visibility strategy. Just look around here and see all that can happen: video, sales links, announcements… and building a strong connection with readers.  Be yourself and develop an engaging writing style that focuses on useful content. You’ll get fans who comment, share, and practically do your marketing for you.

3. Autoresponders. By now, autoresponders sound so old school internet marketing, but dang if they don’t work. I write my autoresponders so they read like a personal email. I put in my de facto smiley emoticons  and an indiscriminate use of exclamation points because that’s just how I write. (!!!) I want to introduce myself as a real, approachable person. With proper sequencing, your autoresponders can increase revenues by slowly moving someone from interested to invested.

4. Email Marketing / Ezine. Email marketing is alive and well! Emails and ezines give you the chance to create an even deeper bond with your readers, provide useful information, announcements, and personal touchpoints. A great example to study is Groupon. They don’t just tell you that haircuts at Suzy’s salon are 50% off today, they put in a back story with touches of humor. I love reading the descriptions of the offers as much as I love buying things at low prices.

5. RSS feeds. Another great thing about blogs (and YouTube channels and most any social site) is the ability to use the RSS feed to update people on new content. RSS feeds can pop up in a reader such as Google Reader, or they can be broadcast via email using a service like Feedblitz, Aweber, or MailChimp (the latter 3 require an opt in, Google Reader does not). All you need is to put your RSS feed link prominently on your site and make it easy for people to take action.

Actually, the song Creep has a mopey undertone, but the desire to be desired is a part of business. Put these 5 tips to use and get your followers to notice when you’re not around.

Share your comments (or your favorite 90′s band) in the space below. And here’s one more smiley just for the fun of it. :)

About Nancy Marmolejo — I’m a soul-driven strategist who teaches entrepreneurs how to turn followers into fans and fans into clients using social media and heart based marketing. My approach integrates proven strategies and intuitive hits so each client finds her special way to stand out and sizzle in the spotlight. To learn more about me, plus pick up a copy of my special report “21 Online Visibility Tips Every Entrepreneur Must Know” just check out this link: http://www.vivavisibilityblog.com

Ask PW — What’s a “killer” marketing tactic to launch a new biz?

This question came from my blog — “Is the ‘killer tactic’ to include a flyer or brochure all about your product/service and then follow up with a phone call? I am in the process of launching a business and plan on using this in my marketing…”

Well, I have a few thoughts.

It sounds like you’re going to use direct mail then follow up with a phone call. And if that’s the case, yes that can be a very powerful marketing tactic to jumpstart a business or see very fast results.

If you’re looking for an immediate bump in new clients or customers, whether it’s because business is slow or you’re just starting out, then picking up the phone is the quickest way to get new business.

If you combine that with a direct mail piece — a letter or postcard (or maybe both) — you’ll increase your chances (and speed) of getting new business. First off, you’ll prepare them for your call (so you won’t calling completely out of the blue) and you’ll get them thinking about working with you or not.

Now, the problem of course with direct mail is there’s a cost involved. So you might be thinking about substituting direct mail for email. While that can work, direct mail tends to have a higher conversion rate over email (in fact, one study I’ve read is if you have a highly converting email and you take that, print it out, stick it in an envelope and mail it, you’ll get an even higher conversion rate. Conversion rate is the percentage of prospects who convert to paying clients — 1% is considered the gold standard for direct mail.) There’s a bunch of reasons for that (which I’ll cover in future columns) but I’ll share one, which is the fact that it’s physical and tangible so your prospects interact with it, is really important. (Anytime you can get your prospects to interact with your sales materials you increase the likelihood they’ll act on it.)

Of course, regardless if you send an email or a direct mail piece, if you want it to get results, you need to make sure you get the copy right. And if you do choose to send a direct mail piece, I would highly encourage you testing it on a smaller sample (or maybe even send it as an email if your funds are really tight) to make sure you did nail the copy before you invest a lot in the production. There’s nothing worse than spending a lot of money on a direct mail piece only to see little or no results.

So what are your thoughts? Have you tried either direct mail or phone calls (or both) in your business? Or have you found another marketing tactic that works for you? Share in the comments below — or share a question about marketing, business or writing copy (I’ll answer those in a future Ask PW column.)

Life, Biz and the Pursuit of Happiness — Summer Adventure 2011 eWomen Conference

Welcome to a new column of a more personal nature. Not only will I be sharing stories from my life but I’ll also talk about how they relate to business and (of course) the pursuit of happiness.

To start us off, I thought I’d talk about my Summer Adventure, where we (meaning me, Mr. PW and the dogs) packed up the car (but we did leave the puffer fish at home) and toured the country for 5 weeks. Our adventure started in Dallas, Texas, at the eWomen Conference.

This was my first eWomen Conference and it was quite different from other conferences I’ve attended. There were more breakout sessions and fewer “main stage” speakers than I was used to. The main stage speakers tended more toward keynote than selling (but there was still some selling). We were treated to a Champaign awards lunch (have never seen that at an event) snacks, happy hour (featuring Jack Daniels drinks, because Jack Daniels was a sponsor — never seen that at one of these events), free live coaching throughout the event from a plethora of coaches (everything from marketing to grief counseling to managing mother/daughter relationships and more) plus some truly awful chocolate martinis at the Chocolate Gala Fundraiser.

Honestly, those chocolate martinis were the worst part of the whole event. Everything else was great. There was a huge exhibit hall with BIG sponsors — like Dell, Jack Daniels, 5-Hour Energy, American Express (we should all start thinking bigger for sponsors, eh?) — the speakers were all top notch and the breakout sessions covered a vast array of topics.

I even got a makeover — one of the sponsors was Christi Harris, and they redid my eyebrows, my makeup and even talked to me about their hair care system which the sales rep swore to me would transform my hair. (I had my hair tested and it was so weak the rep couldn’t even believe it. I have thin, fine hair anyway — the bane of my existence, so I’m willing to give this miraculous hair care system a whirl — just started it this week so I’ll keep you posted on the results.)

This event also marked the debut of me wearing a dress to an event. I’ve been going to these Internet Marketing conferences since 2005, and when I first started going, women were in the minority and they only wore jeans or pants. Fast forward to today and now there’s beautifully dressed women all over the place. I’ve worn skirts for a few years now but I haven’t worn a dress (or even bought a dress for that matter) until this one.

So, for me anyway, the event was a nice combination of female fun (there was even dancing at the Chocolate Gala) with networking and business information. Ah, refreshing.

Dear Ms. Social Networking/Biz Manners

Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette issues — both online and offline. Feel free to send her a question at Ask@MichelePW.com or post a question below.

On to the questions!

Dear Ms. Social Networking/Biz Manners,

I think I may have upset one of my Facebook friends. Well, she’s not really a friend… I don’t really know her… But she sure seems upset with me.

You see, she posted an announcement that it was her anniversary. I responded by congratulating her. Then went on to tell her what I was up to, which happened to be helping a client get some big time visibility. (I’m really excited about how much FUN it is working with my client so I thought it was good to share.)

She sent a snarky comment back about self promotion.

What’s wrong with her?

Signed,

Befuddled on Facebook

PS- I love having fun with my clients. And I can help you too!

 

Dear Befuddled,

Although Ms. SN/B Manners enjoys working in a good shameless self promotion whenever possible, there are times when it’s strictly a no-no. Wedding anniversaries, children’s graduations and pets’ birthdays definitely fall into those categories. For instance, if someone posts  “My dog just graduated from obedience school” the appropriate answer would be “Congratulations — maybe I should send my dog to obedience school too” or even “Wow, there’s obedience schools for dogs? Maybe that would help keep my dog from eating all my shoes.”  The correct response would NOT be “Congratulations — I’m organizing my client’s garage for her. Does your garage need organizing? Call me!” (Although, on second thought, maybe that would be an appropriate response because everyone needs a good garage organizing.)

Also, I feel I must address your PS — notice how inappropriate it is to add that shameless self promotion there? And you don’t even have any contact information or a call to action. How do you expect to get any business from that? Tsk, tsk.

The Secret Behind Successful Branding (and No, It’s Not About a Logo)

Of all the different marketing tools out there, the most nebulous, and also the most misunderstood, are these two — branding and positioning.

And since they’re misunderstood, they aren’t used correctly, leading to all sorts of problems.

Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business.

So, let’s talk definitions. First, branding. No I’m not talking about logos, colors or slogans. Yes that’s a part of branding. But branding is a lot more then that.

Branding is really about your business’s core identity. (Not your personal core identity, your business’s core identity).
That’s probably the easiest way to explain it. And yes I’m simplifying it some — but hang with me.

Branding is what your business represents. What your business is all about. Once you know this, and you have a strong core identity, the logos and colors and slogans all fall into place. But you need to have that core identity first.

Your positioning is how you stack up in the marketplace. How your ideal clients describe you and how you compare against your competition.

Your branding comes first. So the first thing you need to do is figure out your business’s core identity.

Not sure what I’m talking about? Okay let’s start with a quiz. Have you ever found yourself thinking —

* I don’t know what makes me different
* I can’t describe what I do for my clients
* I’m not sure why my clients hire me instead of my competition, but I know they love me — I get great testimonials from them
* I’m not sure and/or I can’t describe what my strengths are
* I’m not sure what I should be offering
* I don’t do anything different than what my competition does
* I can’t compete — I don’t know why anyone would hire me over my competition
* I never know what to say at networking events

If the answer is yes, you have a core identity problem.

So, how do you fix this? Well, I’m going to give you a few tips to get you started. If you want more help, I would recommend talking to my friends Nancy Marmolejo (VivaVisibility.com) or Therese Skelly (HappyInBusiness.com)

First off, write down everything your business represents to you. What you do, why this is important to your clients, what your vision is, what you feel your gifts/brilliance is,
etc.

Next, write down what you want your clients to think of when they think of you. Write down everything, not just “good service and high quality.” I want you to write down things like “trustworthy, high sense of integrity and honor, expert in the field.” Things like that.

Now, I want you to go talk to your clients. Ask them why they hired you. Ask them how they would describe you to someone else. Ask them what they would say if they were recommending you to someone else. Ask them how they differentiate you from your competition.

Now compare the lists. What do you like? What don’t you like? What “feels” right? What doesn’t “feel” like you or where you want to go with your business?

Once you get a handle on this, you can take that and start building your business around it.

Juicy Online Marketing Essentials Bootcamp starts tomorrow (plus a special bonus)

I know you’re busy but I just HAD to share this exciting news.

Lisa Sasevich, Queen of Sales Conversion, is offering a FREE ticket to her BRAND NEW October event “Impact and Influence” for everyone who joins me for my Juicy Online Marketing Essentials Bootcamp! This is a $3,000 value, but you get it FREE with JOMEB!

Lisa’s event is the perfect next step for you once you complete our JOMEB program. Lisa Cherney and I are going to teach you how to use the Internet to land more clients and increase your sales.

But then what? Your business starts to grow and you aren’t in a position to handle the growth.

That’s why we were so excited when Lisa said YES to offering a free bonus ticket to her event, because she’s going to cover all that and more. You’re going to learn EXACTLY how to leverage your time and energy to build the right business for you.

Here’s a peek at what she’s going to teach you:

* Clarify and monetize your mission! You’ll have the exact words you need to offer your unique expertise or service to your ideal clients so they KNOW it’s what they’ve been looking for and they can’t wait to invest with you!

* Design your business around the HUGE impact you know you’re destined to make and the lifestyle you became an entrepreneur for.

* Discover leveraged business models to expand your reach far beyond one-on-one service.

* Influence the people that matter to you most and make the difference you, uniquely, were put here to make! (And be paid handsomely while you’re doing it!)

* And more!

(And with Lisa C being her Sassy Training Director and Michele her copywriter, both of us will be at her event as well so it really is a perfect bonus.)

The only catch is you need to reserve your seat by TOMORROW. (Not to mention class starts tomorrow.) Here’s the link if you want to do that now:

http://www.JuicyOnlineMarketing.com

Let me tell you a little about our Juicy Online Marketing Essentials Bootcamp. It’s for entrepreneurs who want to see bigger & better results and want to make MORE money online quickly and easily.  We’ve created a simple, paint-by-numbers system to make it so much more effortless for you to use powerful copywriting techniques in your own business to skyrocket sales and easily attract your ideal clients to you like a magnet.

As part of the program, you’re going to get my 6-Figure Sales Letter & Squeeze Page/Preview Call Page Templates! Yes, actual templates of sales letters and squeeze pages you can plug-and-play into your own business.

Here’s the link to read more about it along with our success stories fro entrepreneurs just like you who are easily and effortlessly selling their expertise online: http://www.JuicyOnlineMarketing.com

Ask PW — Are you spamming when you do a 30-day blog challenge?

This question came from my Facebook Fan Page (http://www.facebook.com/michelepwkaching). A fellow entrepreneur was considering participating in one of those 30-day blogging challenges (where you blog every day for 30 days) but was afraid she would be spamming her list by doing so.

Although she didn’t know it, this question is perfect for a couple reasons.

First, let me answer her question. Blogging more isn’t considered spamming (unless you’re posting junk copy “scraped” from other sites). In fact, frequent blogging has been directly linked to getting more online traffic, clients and sales.

And unless you have a policy around emailing your house list every time you blog, there’s really no way you’ll burn your list out by blogging more.

So, yes I think participating in a 30-day blog challenge would be a great way to jumpstart your business growth and results.

Second, in the spirit of practicing what I preach, I’ve decided I’m going to increase MY blogging to 5 times a week. I’ll have some regular columns, including this one, each week, along with space for posting timely articles and content. Stay tuned (or better yet, go ahead and subscribe to this blog so you won’t miss a beat.)

So what are your thoughts? Have you seen more results in your business by blogging more? Share in the comments below — or share a question about marketing, business or writing copy (I’ll answer those in a future Ask PW column.)

Ask PW — I want my copy to sound like ME and still get sales. Is that possible?

Of course it is!

Here’s the secret to writing authentic direct response copy that sounds like you AND gets you great results — know who your ideal client is and write copy directly to them.

Think about it — you wouldn’t worry about not sounding like yourself when you write to a friend, would you? Or that your friend will think you sound hype-y? Well, when you really know who your ideal client is and you write your sales copy directly to them, you sound like yourself and you don’t sound hype-y. (At least to your ideal client — you may sound hype-y to people who aren’t your ideal client, but that’s okay. You’re not trying to attract customers or clients who aren’t your ideal client.)

If you’re not sure who your ideal client is or want some help picking only one (you know who you are — those of you with Multiple Ideal Client Syndrome) I’d love for you to join me in my upcoming Juicy Online Marketing Essentials Bootcamp with my Juicy Business partner Lisa Cherney. Class starts next Wednesday — here’s the link to check it out. http://www.juicyonlinemarketing.com

Do you have a question about marketing, business or writing copy? Share it below and I’ll answer it in upcoming Ask PW column — or share a comment you have about writing copy that sounds like you.

 

Should You Talk About the Economy In Your Marketing?

News Flash — the economy is bad.

Oh wait. You know that already? So, I’m not sharing anything new?

My good friend Nancy Marmolejo, VivaVisibilityblog.com, once asked her social networking followers if people should be using the bad economy to market their products and services. The answers that came back were for the most part against doing that.

Well, that got me thinking. Is it a good idea to talk about the economy and get into the fear and negativity, or not?

The answer isn’t quite so straightforward. (Which you probably guessed.) But to explain, let me start by giving you some quick background.

First off, fear and negativity does sell. People will move away from pain more than they’ll move towards pleasure. And that makes sense, when you think about it from our cavemen days. We would have a need, maybe it was hunger, maybe we were cold, and that was what we focused on until it was satisfied (i.e. we looked for food or built a fire). But once we had that need satisfied, we didn’t keep focusing on it. We moved to the next pressing need, which maybe was running away from a saber tooth tiger or finding a mate.

We’re wired to deal with the pain first, until it’s solved, then we can tackle the next problem. We’re NOT programmed to keep focusing on something even after the pain has gone away.

Think of yourself right now. Let’s say your leg is NOT hurting right now. And it hasn’t hurt in a really long time. Are you doing anything right now to keep it from hurting in the future? (I’m guessing probably not.) And even if you do do things to keep your leg from hurting (i.e. exercise regularly) you would quit taking care of your leg that’s not bothering you in a heartbeat if, say, your arm started hurting.

Unfortunately, the economy right now is all about pain, so as a marketer you might decide to jump right up and start hitting the pain button.

Well…That may not be such a great idea either.

You see, most people are pretty savvy themselves when it comes to marketing. So if you blatantly get into that fear and negativity, especially if you then turn around and try and sell something, it will probably be a huge turn off.

But, there’s something else going on as well. You see, there’s another copywriting rule, which is whenever possible you should join the conversation in your prospects’ heads. What I mean by this, if your prospect is thinking at this moment about what he’s going to eat for dinner, your promotional piece should start out with some mouth-watering recipes. (By the way, this is why sending out promotional pieces that tie into the holidays work so well, because so you’re entering the conversation that’s already going on in your prospects’ heads.)

And if there is one thing that’s dominating many American’s thoughts right now (and probably people around the world) it’s the economy.

In fact, it’s SO prevalent if you don’t talk about the economy at all, that doesn’t feel right either. Like you’re completely out of touch with the problems your prospects are going through right now.

So what do you do?

First off, make sure you understand where your prospect is coming from. And what I mean by that is HOW is the economy affecting your prospect right now? For instance, are you targeting a lower income prospect who is extremely worried about money, so that’s all their thinking about, or are you targeting a more affluent prospect where the economy is something to talk about, but it hasn’t affected them very much or at all yet? Are you targeting people who don’t want to focus on the bad but are making a pact to thrive no matter what the economy is doing? Are you targeting people sick to death of hearing about the economy and may strangle the next person who brings it up to them?

Once you know how it’s affecting them and how they’re thinking about it, then you can decide if and how much to address it in your marketing. Or if it even has a place in your campaigns. If you own a high end spa catering to a very affluent prospect, I probably wouldn’t say much (if anything) about the economy. And I certainly wouldn’t say something like “Bad economy sale — stretch your spa dollars for a limited time.” That is NOT the conversation your prospect is having in their head right now.

If you’re going to do it, make sure you do it smart. Otherwise all you’re doing is turning your prospects off.

Ask PW — “How do I write an attention-grabbing headline?”

This is a great question and unfortunately the answer is much longer than I have room for in this column. However, what I can do is give you a place to start.

Remember, the headline is the first thing people will see (and it’s what most people are going to use to determine if they want to read the rest of the sales letter). So it’s important to make sure the headline resonates from where you ideal client is coming from.

In other words, the people who you want to serve, have a problem (a pain) that your program, product or service will solve.

Those people are currently in their pain right now. That’s why they’re on your sales letter — they’re looking for a solution to their problem and they’re “researching” if your product, program or service is the right answer for them.

But the only way they’re going to keep reading is if they think you know where they’re coming from. And one of the ways they’ll know that is if your headline captures that.

So the way to do that is to write a headline that talks about the solution in such a way that it implies the problem. Like this headline:

Revealed! An easy plug-and-play system to reveal the “Juicy” YOU and transform your online business so it sounds like YOU! (Authentic and NO hype!)

See how the problem is implied in the solution? (They want something easy and that sounds like them.)

If you want to learn more about this along with other tips on how to write online copy that sells your brilliance so you make more money with less effort, then you need to join me TOMORROW. I’m going to be hosting a special Q&A call with my business partner Lisa Cherney, the Juicy Marketing Expert, answering all your questions on how. Here’s the link to learn more and reserve your space: http://WhyWontTheyBuy.com

Why Won’t They Buy? 3 Simple Secrets to Selling Your Expertise Online

Just wanted to give you a heads up about the FREE training call I’m hosting TOMORROW (Aug 5) at 9 am Pacific/Noon Eastern with my good friend and Juicy Biz Partner Lisa Cherney “Why Won’t They Buy? 3 Simple Secrets to Selling Your Expertise Online.”

If you would like to see more leads, clients and sales in your business (regardless of the economy or whatever else is going on in the world) then this call is for you. Here’s the link to reserve your spot — http://www.WhyWontTheyBuy.com

Lisa and I got together to do this call because we’ve seen how so many entrepreneurs struggle to make money online and we want to help. Between the two of us, we’ve worked with HUNDREDS of business owners and entrepreneurs over the years and we KNOW what it takes to succeed online.

Are you ready to get the inside scoop on what it takes to be a big success online? Then you’ll want to reserve your spot on this ground-breaking call NOW. You’ll learn:

* The number 1 thing you MUST do or you’ll never make any real money on the Internet (or in your business as a whole for that matter)

* The biggest mistake entrepreneurs make when they start selling online and how you can NOT fall into that trap

* How to become a magnet for ATTRACTING your ideal customers while at the same time REPELLING those clients who you really don’t want to work with (never again feel like you need to take on a “less than ideal” client for cash flow reasons)

* The secret for setting yourself apart from your competition EFFORTLESSLY (no one ever again will wonder what you do or how you can help them, they’ll just know they NEED to work with you)

* How to know EXACTLY what you need to do to present your offer to your customers so they can’t WAIT to do business with you

* How you can start positioning yourself as THE go-to expert in your industry

* Don’t want to sound sales-y? No worries. We’ll teach you how to create a “buying environment” that feels authentic and comfortable for your prospects to become your customers.

Here’s that link again to reserve your spot in this complimentary teleclass.

http://www.WhyWontTheyBuy.com

See you on the call!

Ask PW — “How do you write sales letters so they don’t sound so hype-y?”

As a direct response copywriter this is a question I get asked a lot. And I completely get it. After all, so many sales letters and emails sound so inauthentic and hype-y, (not to mention just plain badly written) why WOULD you want to sound like them?

So how do you write a sales letter that doesn’t sound hype-y and yet still makes you money? The answer is actually very simple – you need to make a connection with your ideal clients.

You see, the more you connect with what’s keeping your ideal clients’ up at night, the more you provide a solution to that, the more you speak to your ideal clients in their language and talk to them about issues that concern them, the more persuasive your sales letters and emails will be. Best yet, they also won’t sound hype-y because you’ll be connecting to them on a deeper level then just screaming things like “make more money” or “lose 100 pounds in a month.”

So what are your thoughts? Share in a comment below — or if you have a question for “Ask PW” feel to post those too!