Monthly Archives: May 2010

Are Sponsorships Right For You?

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Although the whole notion of sponsorships has been around for years, it’s only recently been gaining popularity in the online entrepreneurial community. Which leads me to 2 very important questions —

1. Should you as a business become a sponsor?

2. Should you offer sponsorship opportunities?

Let’s look at the pros and cons of each and see if your business is missing out because you haven’t fully considered sponsorships.

First, let’s look if you should become a sponsor. Sponsorships are great if:

* You’re going to be reaching a significant number of your ideal clients

* The person/biz/event your sponsoring has high credibility and influence with your ideal clients, thus boosting your credibility by connecting your name with theirs.

* You have a way to collect contact information so you can build your list and exposure

* You’re okay if the sponsorship turns into a long-term tactic rather than making money in the short-term.

Yes, I would classify sponsorships as more of a long-term marketing tactic than a short-term, make money immediately, tactic. That doesn’t mean you WON’T walk out of there with sales. But I would view any immediate sales as a bonus, and the point of why you’re doing the sponsorship is to increase your exposure and visibility for the long term. That doesn’t mean you shouldn’t track your sales and make sure you get a good return on your investment, it just means you understand this is an investment in your marketing and your business and the pay off might come that day or next week or in 6 months.

If you need an immediate influx of money, sponsorships are probably not the way to go. First off, they’re more expensive than just the cost of the sponsorship — you’re probably going to have come up with booth design, advertising, flyers, etc. And second, while you very well could walk out with immediate sales (especially if your sponsorship comes with some speaking or stage time) there’s no guarantee of that. It could just as easily work out that the sales start coming in a month or 2 later, which may turn into a very big stress point for you depending on how much you need that cash.

So, now let’s look if you should offer sponsorships. First, is your business offering something where a big group of your tribe is hanging out? Something like an event is perfect, but it doesn’t have to be an in-person event. It could also be a virtual event. Or you could even offer sponsorships if you have a membership site or an association or you’ve created some other community.

Are there going to be enough people involved to make it worth your sponsor’s money and time? Ask yourself if YOU would pay to be in front of your community? (Be honest with the answer.)

Now the other part of this is will the sponsorship interfere with your ability to sell your own products or services? If you think it’s going to dilute what you’re doing, then I wouldn’t do it. But if it isn’t, and your community is big enough to warrant it, offering sponsorship opportunities could be a great way to add an additional income stream to your business plus add value to your community by offering them products and services they need.

And if you want to learn more about offering sponsorships, join me in So Cal at Nancy Marmolejo’s I Heart My Biz where you can hear Shannon Cherry, the Power Publicist, speak about this very topic. http://www.IHeartMyBiz.com

The #1 Thing You MUST Do If You Attend Events

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If you’re going to spend the money to go to events, this is the Number One thing you MUST do or you’re just throwing money out the window. Actually it’s three things. Ready?

Follow up

Follow up

Follow up

Okay, you’re right, it’s only one thing. But it’s so important I wanted to repeat it.

Look, if you’re one of these people who go to events, gets a stack of business cards, comes home and piles it on your desk with all the other business cards you’ve accumulated over the years, you are leaving a TON of money on the table. (Or in this case, on your desk.)

I can’t tell you how many clients I’ve gotten from events who told me the biggest reason they hired me over some other copywriter or marketing strategist was simply because I followed up with them. And some other copywriter or marketing strategist they had met at an event and had a good connection with, never got considered because they didn’t follow up.

So with that said, let me share my system for follow up after events.

1. I take all of the business cards out of my purse.

2. I call one of my team members, who comes over to my house and picks up the cards. (Note — if your team members don’t live near you, you can also stick the cards in the mail.)

3. She inputs the cards into my database.

4. I don’t add emails to my list unless I’ve made it very clear that’s what I’m going to do (for instance, I’m speaking or I have a booth with a fish bowl for cards). But what I DO do is…

5. Mail them a Newsletter Postcard each month.

Some of you might be getting my Newsletter Postcard. It’s an oversize postcard that has an article, a little note from Nick the border collie, and a testimonial. It’s a template so it doesn’t take long to put together each month.

The nice part of direct mail is the connection. Many people who get my postcard take it with them to read. (How often does that happen with email newsletters?) And I can put people on my direct mail list who would never stay on my email list.

Now, if adding direct mail feels too big or complicated to you right now, let me give you some alternatives.

1. Reach out personally to everyone on your list through an email or a mailed card (like through Send Out Cards). You can have your assistant help you with this or systemize it so you add a little personal note but the rest of it is the same.

2. After you’ve reached out, ask them if it’s okay to be added to your ezine list. I’m really not of the mindset that you should add people to your email list unless you’ve made it clear that’s what you’re going to do. But that’s me, I know some of my colleagues disagree with me. I would rather have people add themselves or tell me they want to be added.

If they don’t respond or don’t want to be added to your e-zine list, I would look for them on social networking sites (Facebook, Linked In, Twitter) and connect with them there.

And if you have someone who told you they’re interested in hiring you, most definitely contact them. In fact, you should probably plan to contact them at least 7 times (if not more). No, you don’t have to pick up the phone — dropping an email or adding them to your mailing list is also fine (although I would reach personally at least a couple of times with email or by phone).

I can guarantee if you make a point of following up with people you meet at events, you will see a much bigger payoff than if you don’t.

Calling all spiritually minded entrepreneurs…

If you’re a spiritually minded entrepreneur or small business owner and you want to find out exactly how to harness source energy to grow your business, I have the perfect opportunity for you!

My friend and client, Lisa Turner, has created a truly exciting telesummit which is happening this week and I’m thrilled to say that I’m one of the speakers.

It’s called the ‘Spiritual Entrepreneur Masterclass’ and it gives you the opportunity to listen to no less than 20 of the World’s Leading Spiritual Entrepreneurs as they share their personal secrets for boosting your business success by harnessing source energy.

Here’s just a sampling of what you’ll learn…

How to use source energy to guide you towards success (and away from failure)

How you can start to live your big mission in this lifetime NOW!

How to harness your inner energy, strength and power and use it as a force for GOOD in the world

How to close a sale by connecting to soul, spirit and source

How to spot when EGO tries to get in the way and sabotage your success (watch out, it can be seductive and trick you into making the wrong decisions)

The truth about what the 2012 shift means for people everywhere

With 20 of the world’s most successful Spiritual Entrepreneurs all sharing their golden nuggets of wisdom, there’s simply no limit to what you can learn.

Find out more and claim your place on this free telesummit here:

http://tinyurl.com/23wmwc9

Results! 3 Secrets on Getting the Most Out of Attending Events

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You’ve got your suitcases packed, your airline booked and you’re on your way to a live event.

But you’re a little nervous. You’ve already spent a bunch of money, you’re about to spend a bunch more on hotels and food, not to mention the time away from your business and life. Will this turn into a good investment (i.e. help your business grow) or will it end up being just a waste of time and money?

That’s an excellent question and as someone who has attending more than her share of events with fabulous (and not-so-fabulous) results, let me share my 3 secrets to getting the most out of your attending events.

1. Set your intentions on what you want to get out of the event. Are you looking for joint venture partners? New clients? New ideas or information you can implement in your business? Is there someone you really want to meet in person? All of the above? Something else entirely?

It doesn’t matter how you define a successful event, what’s important is that you actually spell out what you want to have happen and make it as clear as possible

If you’re not clear on what you want, then your results could end up being equally murky. You want to visualize exactly what would have to happen for this to be a successful event for you.

Let me take a moment and share a quick story about this. At an event I recently attended, I was walking through the dining room at dinnertime and I saw a woman sitting by herself. I went up to her and asked if she wanted some company, which she did. It turned out she had set the intention for meeting ME at this event and we’ve ended up doing a couple of joint ventures together. Isn’t it amazing once you set the intention how the Universe actually delivers it?

2. Don’t just hang around your “crowd.” There’s no question that one of the reasons why I love going to events is I can reconnect with all my old friends and colleagues. However, as much as I treasure the face-to-face bonding, I also want to meet new friends and colleagues too.

Make a point of having either lunch, dinner, drinks, etc. with a new group each day. That gives you the opportunity to meet new people without going too far out of your comfort zone. (Now, if the thought of that is making you break out into a cold sweat, take a deep breath. Bring a friend with you, just don’t only talk to your friend. Or only do this once or twice in the few days you’re there and slowly work your way up. You’ll probably discover the vast majority of the people at these events are just as eager and just as nervous as you are, and it all ends up working itself out.)

3. Manage your energy. This is a big one I never see anyone talk about but it’s really important. Events are exhausting. Period. Between being “on” when you meet people to absorbing all the information that’s flying at you, it can wear you out.

So it’s important to know your limits and listen to your body. You don’t have to be at every single networking opportunity. It’s okay to skip a group lunch or dinner and get room service.

Everyone is going to have different limits and whatever that is, it’s perfect for you and you should honor it. The last thing you want to do is wear yourself out so much that when that perfect client DOES show up on Day 3, you’re not so drained you don’t properly represent yourself (and end up losing the sale).

There’s one more thing I want you to do to make your event attendance as successful as possible, but this is SO important I’m going to devote an entire article about it. Stay tuned!

A SWEET treat for you…

I’m honored to be a part of a really cool joint venture opportunity with Jeneth Blackert. She put together an incredible project she’s calling “Pink Candy” — 23 business women have come together and to help speed up business growth for female entrepreneurs around the globe – fast!

You see founder, Jeneth Blackert, has decide to join our collective knowledge in 7 areas of business growth to spare you or some of the entrepreneur growing pains.

23 business experts covering the 7 areas of Internet entrepreneurship share their tips. The experts include Lis a Sasevich, Alexis Martin Neely, Jeneth Blackert, Stephanie Frank, Baeth Davis, Christine Kloser, Suzanne Falter-Barns and many more (including yours truly).

Here’s the link to go check it out (and see what she’s doing. I’m really impressed by what she’s put together):

http://www.pinkcandy2010.com/PW

(Don’t forget to check out what she’s giving away for free while you’re there)

Why You MUST Attend Events to Grow Your Biz

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Look, I get it. Attending events can be a big deal. There’s travel costs, time away from work, time away from the family, etc. etc.

So why on earth should you bother? After all, between social networking and the telephone, you can meet all the people you want, right? And with all the classes and programs out there, you can get all the learning you need without leaving your house too. Right?

Well that’s not exactly true.

You see, going to events is a lot bigger than the networking and the learning. I would go as far to say something magical happens when you start going to events. Here are 3 reasons why you MUST make attending events a part of your marketing tool kit.

1. Gets you out of your “day to day” rut. It happens to the best of us. Between your huge to-do list and your commitments to your family, community, life etc., you have a lot going on. And sometimes it’s all you can do to focus on the next thing you have to get done.

The problem is when you’re in that mode (and trust me, I’ve been in that mode many times before) you can’t see the forest for the trees. You’re focused on the details, not the big picture. And when you get in that mindset, it’s really easy to miss something — maybe it’s a big opportunity, maybe it’s a problem waiting to explode in your face.

Going to an event means a break in your routine. It gives you a chance to breathe, to see things you might not have seen when all those to-dos are staring you in the face. It can give you a perspective you never had. You could end up with an idea that could transform your business, add an additional income stream or stop a problem in the bud that could cost you thousands in money, time, energy and aggravation.

2. Keeps you from feeling lonely. There’s no question about it — being an entrepreneur can be lonely. Chances are your friends, neighbors and family really don’t “get” what you do to make money, much less what it means to be an entrepreneur — the responsibilities you have and the decisions you need to make. Who do you use for a sounding board? Who do you talk to when something goes wrong — maybe your web site goes down during a crucial launch or your assistant sends the wrong email to the wrong list and causes all sorts of confusion and complications. Your friends and family probably don’t even understand the problem much less be able to give you any sort of help solving it.

But your entrepreneurial friends “get it.” They know EXACTLY what you’re going through because they’re living it too. And it can be such a relief to be surrounded by your “tribe” (not to mention having the opportunity to brainstorm and bounce ideas off of other successful entrepreneurs to see what “pops” for your business.)

3. Gets you in front of people you would never be able to reach any other way. Are there people you’d love to connect with but think they’re so “big” you’ll never get their attention? People like Alex Mandossian or Ali Brown? Well, I can tell you from experience it’s a heck of lot easier to connect with thought leaders at an event then it is to try get them on the phone or through social networking. (And yes, one of the reasons why I got both of them as a client was I first met them at an event.) Over the years I’ve met nearly all my clients in person, and that has really helped me develop deeper relationships with them. And that doesn’t even count all the joint ventures or other opportunities that have come up because I met great people in person at events.

I really believe one of the reasons why my business started taking off is because I started attending events several years ago. Events can be a great way to boost your business, especially if you know how to approach them. I’ll cover some tips on getting the most out of your event attendance next week.

Get your marketing mojo

“I hate the idea of marketing myself.”

Over the years I’ve heard that a lot. And that’s why I was so excited when my good friend Adela Rubio told me about this extraordinary virtual event she’s hosting through her Conscious Business Marketing at:

http://consciousbusinesstelesummit.com/michelepw

I’ll be joining 30 other speakers to help you get over your discomfort or dread over marketing so you can discover a New Marketing that is:

* heart centered

* value based

* meaning oriented

* and generates income!

I’ve worked with some of the biggest names in the online world, and I can tell you one of the biggest reasons why they are successful is because they’ve made marketing a major priority in their business.

Check out the event here http://consciousbusinesstelesummit.com/michelepw and know while the event is LIVE, the calls are no cost to you AND there’s a 24 hr webcast replay. (But if you do happen to buy, know that is an affiliate link.)