Monthly Archives: May 2009

Twitter – How to Write Tweets That Get Peeps to Take Action

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Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you’re doing social networking to make money, and you aren’t making money, then it most certainly is a waste of time.

So, how do you make money with social networking? A lot depends on the words you use and how you interact with your friends and followers. Today I’m going to focus specifically on Twitter.

Remember, for Twitter you only have 140 characters including spaces for every tweet. That means every character counts so use them wisely.

Here are 3 more tips to make those tweets as compelling and persuasive as possible.

1. Get your personality in there. The beauty of social networking is it’s driven by relationships. You build relationships by letting people see who you really are. That means showcasing your personality.

The more people can get a sense of your personality, the more they’ll decide if they like you or not. And the more they know, like and trust you, the more likely they’ll become your customers.

In addition, people don’t like to be sold to. If your tweets sound canned or not authentically from YOU, they’ll be turned off. And turned off people are not likely to buy from you.

2. Give and you shall receive. The more you give, and do things for other people, the more it will come back to you. You spend your time helping other people, the more they’ll help promote your products and services, the more likely they’ll go check out what you offer and if it’s a match, the more likely they’ll buy.

If all you do is push your own stuff on Twitter, you’re not going to get very far. You need to spend most of your time doing things for other people. Then, when you do promote yourself, people will take notice and be more likely to act.

3. Be entertaining. There’s an old quote in the copywriting world that you can’t bore anyone into buying something. (I think it was David Ogilvy who first said it.) Same goes for Twitter. You can’t bore people into building and maintaining a relationship with you. You can’t bore people into promoting your products or events. And you can’t bore people into buying your products.

Now this doesn’t mean you have to a stand-up comic. Sure this is easier if writing short, pithy statements comes naturally to you. But don’t forget Tip #1 — stay true to your personality. We’re all interesting in our own way, even if you’re not a stand-up comic.

The key here is to be entertaining in your own unique and personal way. What, you don’t think you’re entertaining? You have friends, right? You go out to dinner with them, right? What do you talk about? You’re entertaining them or they wouldn’t want to go dinner with you.

So entertain your twitter followers the same way. And the ones who respond to that will respond to you. And as they get to know you, they’ll move to like and trust. And that leads to them becoming your customers.

Twitternar with Jay Aaron

6pm Pacific/9pm Eastern segment of call – Social Networking – A REALLY good marketing strategy or is it simply a waste of time? There’s a LOT of “buzz” these days about “Social Networking.” Twitter. Facebook. LinkedIn. The list goes on. Is it just a fad, and a waste of time? Or is it a valuable – or even invaluable – addition to your community building, communications, marketing and promotional strategies? Listen to Michele and discover if Social Networking makes sense, and makes sense for you. ATTEND ABSOLUTELY FREE! (Click Here)

7pm Pacific/10pm Eastern segment the topic is- 5 Psychological Triggers To Turn Prospects Into Clients. During these 90 minutes, Michele is going to reveal: What words to use to transform potential customers into actual customers; What tweaks you need to do to your web site and/or sales letters to open the gates to a flood of new customers (and, best yet have those prospects chasing YOU); the secret behind getting people to BUY; and much more! If you count on words to market, promote or sell, then learning what Michele has to share with you could transform your business by turning your ineffective words into highly effective ones, and your good copywriting into GREAT copywriting! (Learn more about this Premium Presentation when you register to attend the 6:00 Presentation for free!)

Business Success — Lessons Learned from Ivanka Trump

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Let me begin by saying I was very impressed with Ivanka Trump, Donald Trump’s daughter. She spoke at the Dan Kennedy/Bill Glazer Superconference and it was fascinating hearing her take on business. Here are a few nuggets I came away with:

1. You got to really want it. Ivanka is a driven woman. In fact, I would go so far to say she is succeeding despite her father and wealth. She works 3 times as hard as anyone else to prove that she really is the best person for the job. And she has succeeded.

Now you could say it was easy for her. She has connections, a name, money. However, that’s exactly the reason why it’s difficult for her. People assume her success is due to her family and not her ability.

She could have thrown in the towel, turned into another Paris. Instead she decided to work 3 times as hard to prove to the world she is just as capable as her father at being successful at business.

My point here is that everyone has obstacles. Even if you can’t see them, we all have issues and blocks and obstacles. And we can choose to give in to them or to succeed despite them.

And, we all feel the grass is greener on the other side of the fence. Ivanka truly believes her father would fire her if she screws up. (Actually he publically said that in an interview, he’d fire his kids if they messed up.) Can you imagine the public embarrassment and humiliation if that actually happened? Sure we can all look at Ivanka and think “oh, she has it so easy.” But if she ends up in the middle of a colossal failure, the world will all know about it and talk about it. That’s not the case with someone less well known.

This is very common in business (well, in life in general) – people assume someone else’s business is a piece of cake while they have to X, Y, Z to contend with. While it’s true maybe that person doesn’t have X, Y, Z, they do have A, B, C, which are just as difficult in their own way. So the best thing to do is rather than wasting energy on comparisons, focus on making what you have that much better.

2. What’s going on with the economy is just a way to make businesses stronger. Okay, she’s 28, which means she was an infant during the last big recession. However, she is learning from her father, who not only lived through that recession but nearly went bankrupt. How did her father handle it? He got up every day and did something about it. He didn’t let the fact that he owed millions of dollars with no way to pay it back stop him. He got up every day and did something about it.

What are you doing right now? Are you sitting there waiting for the economy to “get better” so you can start making money? Or are you going to start doing something NOW to make that money?

Businesses are still making money right now. People are still buying products and services. You can make money, you just need to be smart about it.

3. Find what you love and do that. Ivanka had been offered a very prestigious job in another company after graduation, but wanted to work in the family business. Her father questioned that decision, which for a long time made her angry. However, he just wanted to make sure she was doing something she loved and not just getting a job in the family business because she thought it was expected of her.

What I liked about this story was what it said about both Donald and Ivanka. Ivanka knew she loved construction and buildings, so she designed her career around doing what she loved. Her father knew how important doing what you love is, and wanted to make sure Ivanka was following in his footsteps. Not his footsteps in the family business but that she truly was doing something she loved.

Are you doing what you love? Or are you doing what is “expected” of you? Think about it. Make sure you really are designing a business you love and that motivates and excites you.

Recession Rescue — Lessons Learned from Dan Kennedy

In the book “The Hitchhiker’s Guide to the Galaxy,” after Earth is blown up, Arthur (the main character) is presented with a small computer (not unlike an iPhone I’d imagine) with these words on the front — “Don’t panic.” Arthur finds this oddly comforting, even though Earth is gone and he is on a spaceship with a guy he really didn’t get along with too well when they were both on Earth.

Although no one said those words, that was the underlying theme of this past Dan Kennedy/Bill Glazer Superconference. Don’t panic. Yes we’re in a recession. Yes the government is doing crazy things. Yes we have pirates and pig flu and everything else. But you shouldn’t be panicking because it’s very possible for us to not just survive but thrive. (Hey, if Arthur can keep from panicking after watching the end of the world, we should have no problems.)

So what can we do? In a word — lots. Here are 3 things to get you started:

1. Don’t allow what’s going on to paralyze you. Over and over again we kept hearing stories about business owners who have just stopped doing anything. Whether it’s from fear or because they believe it’s not going to make a difference so why bother or they think this is smart to hunker down and do nothing while they wait things out, the end result is they’re frozen. And because they’re frozen, their businesses are dying.

Now is not the time to be doing nothing. Now is the time to be doing something. Lots of things. Like marketing. Lots of marketing. In fact, this is an excellent time to be marketing because your competition is probably panicking and frozen and hiding in a closet somewhere, so you have the chance to not only solidify YOUR position but take customers away from your competition.

2. Work harder. Ivanka Trump came and spoke to us, and the biggest thing I took from her is she works 16-hour days. Yes she’s rich. Yes she has a trust fund. Yes she’s in the family business. And she works her little tush off.

Now, I’m not necessarily advocating ignoring your family and your health and everything else and just focusing on your business. What I AM saying is if your business isn’t where you want it to be, rather than shutting down or doing less, try doing more. Whether that looks like hiring someone to do a marketing campaign for you or you get some systems in place to free up your time so you can focus on other things or you roll up your sleeves and do things you wouldn’t normally do, you might need to do more right now rather then less.

3. Fix any fundamental flaws. Dan said what’s really happening right now is the recession is exposing flaws in businesses that were always there, it’s just before the businesses were making money despite those flaws. So, again, don’t panic, don’t shut down, and look at this as an opportunity. You’re able to fix problems in your business so when we do come out of the recession, your business will be that much stronger.

And the most important thing to remember — don’t panic. You CAN not only survive this but thrive.

A surprising reason why spending is down

Between deadly pig flu, government bailouts and pirates, talking about the recession seems almost anticlimactic – nevertheless I wanted to share something I learned from Dan Kennedy at the Super Conference.

Dan had a special session about Recession Rescue, which included a bunch of good info about thriving during this time (I’ll be sharing more in later posts). He had an interesting point I wanted to talk about today:

One of the main reasons why spending is down is because businesses have stopped asking for the sale.

Businesses all over have cut back their marketing and sales budgets because they think it doesn’t matter. “Why bother?” they say. “People aren’t buying anyway, so why bother trying to sell to them?”

Of course, as all good students of copywriting know, if you don’t ask for the sale, you’re not going to get the sale. So if you stop marketing and selling, people WILL stop buying. (Yes it’s a self-fulfilling prophecy.)

And especially now, you need to sell and market even harder because people are more cautious with their money, so if anything you should be stepping up your marketing strategies and efforts, not cutting back.

When business is slow, there’s no question it makes sense to cut back on expenses. But cutting back on things that directly relate to income (i.e. marketing and sales) is not a smart business move.

What are your thoughts? Have you noticed less selling in your life? What have you noticed in YOUR business? Leave me a comment and let me know what YOUR experiences are.