Monthly Archives: March 2009

Business Success — How to Create the Twilight Series Success in Your Business

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I first learned about the Twilight series this summer. I read an article about how this series was even more popular than the Harry Potter books amongst teenage girls.

Well, as a fiction writer, I had to check that out. So on the Saturday before I was leaving on vacation, I went to the bookstore and bought Twilight (which is the first one in the series) and another book. I figured reading the first one would be enough — after all, it’s been a few years since I was in high school.

I started reading Twilight Saturday night. By Sunday night I was back in the bookstore buying the second two in the series. I had the second one read before I left for vacation and forced myself to wait until I was in the airport to start the third. (Needless to say, I ended up having to work part of my vacation because I got so caught up with those books.)

I’m not even going to tell you what I went through to get my hands on the fourth one.

Now, before you think I’ve got the emotional maturity of a 16-year-old, let me assure you I am not the only adult woman out there who got caught up in these books. In fact, there’s a massive online community out there called “Twilight Moms” — which, as its name suggests, was created for adult women. Not to mention I’ve given the books to my adult friends who have also devoured them. Continue reading

Social Networking Landing Pages — How to Turn Your Social Networking Friends Into Customers

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Isn’t social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos and…

Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?

And the answer is, yes it can. But you need to be strategic about it — just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.

So what the heck is a social networking landing page? Continue reading

Business Success Strategies — Are You On a High or a Low?

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At Alex Mandossian’s Teleseminar Secrets Reunion, we did a “timeline” exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points.

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Even more importantly, I learned 2 important takeaways I wanted to share with you.

The first came from one of the participants. He remarked that the timeline exercise really put things in perspective. These were simply events, not good or bad. They were neutral. Whether you’re in bankruptcy or just broke the 7-figure mark, it’s just an event. A fact.

It’s the story around it that turns it into something else. The story is where the emotions come in. And that’s where it gets messy.

The event isn’t the problem. The story is. If you can take the story out of what’s going on, you can look at what’s happening more objectively and objectively make a decision about how you’re going to handle it.

You may have heard the quote that life is about 10 percent what happens to you and about 90 percent your reaction to what’s happened to you. In other words, the event is in the 10 percent — your story is in the 90 percent. Continue reading

Copywriting — An Easy Template To Help You Sell More

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In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.

You start by showing the object you’re going to manipulate in some way (i.e. make disappear).

You manipulate the object, in this case you make it disappear.

Then, you bring it back. This is the prestige. It’s not enough to make something disappear. You need to bring it back.

In essence, what he’s talking about is closure. You need to bring closure to whatever you’re doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting.

How do you do this? Well, let’s look at how people buy. For the most part it looks like this: Continue reading