Monthly Archives: February 2009

Tweets and Peeps — The Social Networking Vocabulary

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A good friend of mine who is also a social networking expert contacted me the other day and told me I had to stop saying “twittering” and say “tweeting.”

Well, she’s right. I was using the wrong term. However, I was actually doing that on purpose.

Before I tell you why, let me give you some background information. Right now, Facebook has 150 million users, Linked In has 34 million and Twitter has 4.4 million. I don’t have the numbers for MySpace, the last I heard it was still the biggest, but at least in terms of business use, a lot of people have moved away from MySpace to the other platforms.

Now, there are thousands of social networking sites out there, but (as expected) a pecking order is starting to emerge. That doesn’t mean things won’t change in a few months, but for now, many business folks are focusing on the big 3 — Facebook, Twitter and Linked In.

Of those 3, Twitter has the least amount of users right now, although it’s growing very quickly. But, the difference between 150 million and 4.4 million, or even 34 million and 4.4 million is substantial. Clearly when you look at all the people at the social networking dance, a lot of them haven’t figured out the Twitter 2-step yet.

Now, that in itself isn’t a problem, but of all the social networking sites, Twitter has the most specialized vocabulary. So, this all adds up to me using the wrong words because I want to make it easier for people new to Twitter to grasp what I’m saying. (Besides, I actually hate some of the Twitter vocabulary — tweets? Peeps? Have we descended to the level of chickens and are now all hanging out in a giant hen house? But I digress.)

However, after considering it, I’ve decided my friend is right and I need to start using the correct terminology. Therefore, I decided to provide a short primer on what you’ll discover when you venture on Twitter.

First, what is Twitter? Officially, Twitter is called micro-blogging. I call it instant messaging on steroids. In a nutshell, you have 140 characters (including spaces) to say what you want to say. Twitter’s prompt on what you should be saying is “What are you doing right now?” While that is still a viable thing to talk about (after all, there’s a reason why reality television is so popular, we’re all extremely interested in other people’s lives) that’s not all you can do with Twitter. You can have conversations with people, provide tips and quotes, promote other people’s products/services/events and promote your own products/services/events.

Every time you type a comment, it’s called a Tweet. When you’re communicating with people on Twitter it’s called Tweeting.

If you see an RT or ReTweet, it means someone is repeating someone else’s Tweet. And, because people on Twitter want to give credit where credit is due, the person they’re ReTweeting has the @ sign with their Twitter name (so, for instance, if they’re ReTweeting me, you’ll see @MichelePW)

You also see that @MichelePW when people are having a conversation with each other. And, it’s not people but Peeps (although this is a little confusing because when people are following your tweets they’re called Followers.)

If you want to have a private message with someone, then you can Direct Message them, or DM them. (Note, I’d still be a little careful with your DMs as there have been times when that feature stops being private and instead turns into being publicly broadcast.)

Lastly, you’ll also notice a great deal of shorthand in those Tweets, for instance “u” for “you” and “r” for “are” because you have only 140 characters.

Hopefully this primer can get you started on the right foot so you don’t embarrass yourself on the Twitter dance floor.

What’s YOUR favorite low-cost marketing technique?

As you probably know, if you want a successful business you need to market your business. And that’s never been more true than right now.

But, with all the different marketing tactics available to you, which one should you focus on? Well, one great tactic to take another look if you aren’t doing it is public relations.

PR can be cheap and very effective. After all, the whole point is to build credibility by getting the media to quote you, interview you, or write a story about you.

You probably know that, but did you also know that Continue reading

3 Things to NEVER Do With Your Social Networking Profile

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So let’s have a heart to heart about this social networking thing.

I’m sure you’ve heard of it. You might even be doing it. But the real question is, are you doing it right?

You see, social networking can be a lot of things. It can be a waste of time or a huge marketing tool. (Note, I’m referring to people using social networking primarily for business.) Whether it’s a waste of time or getting you new business depends on how you’re using it. And one of the ways to make sure you’re using it as a marketing tool is to post effective, results-oriented social networking profiles.

So how do you do that? Well, let’s start with 3 things you should NEVER do.

  1. Not sharing enough personal details. Remember, social networking is about connecting with people. The way we connect as humans is by sharing things about ourselves. Therefore, make sure you add a few details about your life, your hobbies, your preferences, etc. Do you have kids? Dogs? Like to travel? To cook? To read? Whatever it is, make sure you put it on your profile.On that note, Continue reading

What If There Was a Recession And No One Came? 3 Tips to Increase Your Biz Right Now

If you remember nothing else in this article, remember this: even during the great depression, people still bought things. And not just food and necessities — lipstick and entertainment were hot sellers. (In fact, that’s where the cosmetic industry got its start.)

Why am I starting here? Because I know it’s easy to get caught up in a cycle of negativity right now but if you want to succeed you absolutely MUST rise above it. People are still going to buy no matter what the economy is doing. It’s YOUR job to position your products and services as the ones they buy.

So how do you do that? Here are 3 tips to get you started.

1. Dance with the one who brought you. In other words, now is not the time to abandon the marketing strategies and tactics that got you here. A lot of business owners will be tempted to cut back, especially their marketing. This is a mistake. If anything, you should increase your marketing now.

However, by increasing your marketing I don’t necessarily mean increasing how much you spend. It’s perfectly acceptable to find low-cost or no-cost marketing methods to still keep the momentum going. One word of warning — there’s no such thing as a free lunch. Chances are you’re going to pay somewhere, and that payment Continue reading