Pretty much every business owner knows how important it is to continually get new leads into a business.
However, much of the effort spent getting those leads would be wasted without doing this very important next step.
And I would wager that most business owners who are reading this know the secret I’m going to share about making the most of those leads.
However, very few actually DO this.
Why? Because it’s not terribly exciting to do.
What am I talking about? I’m talking about follow up.
If you don’t have a system and plan in place to regularly follow up with leads, then you’re pretty much wasting your time generating leads in the first place.
Consider this — it takes most prospects 7-10 touches (or more) before they decide to do business with you. Most business owners stop following up after 3 times. So, in essence, what you’re doing is educating your prospect so when they’re ready to buy they’ll end up buying from your competition.
Following up is the absolute KEY to creating a steady stream of new clients and customers coming in the door. However, it does take Continue reading