Monthly Archives: August 2008

Where has the summer gone?

Is it just me or has this entire summer disappeared? Quite frankly, I haven’t a clue where it went. Now I’m gearing up for fall and I feel like summer is hiding in the corner laughing at me.

Well, I can’t complain too much. I’ve had a lot of exciting and fun things happen, and I’m gearing up for even more great things for this fall, so it’s all good. I just need to keep scheduling in that self care so I don’t get lost in the excitement. Anyone else struggle with that?

On another note, I’m happy to announce I’m done traveling for awhile (just one small trip in September) so I’ll have the time and space to really focus on myself and my business. I just got back from Miami last week, it really wiped me out, but I did get to experience Tropical Storm Faye. For this landlocked Midwestern girl who now lives in landlocked Arizona, it was pretty darn cool. The hotel
was right by the ocean so I got to watch the waves frothing and the palm trees blowing around. Definitely not why people visit Miami but it was actually more interesting than if it had just remained sunny the whole time.

7 Ways To Increase Your Leads, Customers and Sales

One common mistake I see small business owners and entrepreneurs make time after time is this — relying on one source for leads.

In fact, I can’t tell you how many times I tell someone I’m in marketing and what they say to me is “oh, the only thing I do for marketing is word of mouth.” (I’m going to write an entire article about word of mouth marketing, maybe two, because that is hands down the most misunderstood marketing
strategy.)

Anyway, if you rely on only one marketing source, like word of mouth, I can nearly guarantee what your business looks like. Feast or famine. Either you’re buried in work, stressed to the max as you spend all of your time and energy frantically fulfilling the work pouring in, or you’re starving. Nothing is coming in and you spend your days worrying about how you’re going to pay next month’s bills.

So how do you avoid that situation? By not relying Continue reading

I know – Social networking is all the rage. But can I actually make money at it or is it just a big waste of time?

Great question. And it’s one that keep popping up over and over again.

The short answer is yes – it’s VERY possible to make money using social networking and Web 2.0 tactics. Both MaryPat and myself are doing it and we can show you how.

In fact, there are a number of ways you can make money from social networking and Web 2.0:

  1. Traffic. Most of these ways will lead to more traffic to your site one way or another. Some of that traffic is from direct links to your site, some of it is because you show up more in the search engines and some of it is because people will find you somewhere and decide they want to learn more about you and go to your site.
  2. Prospects or customers. Your prospects will read your articles, profile, comments, or maybe they’ll see your videos or hear your podcast, etc. and they’ll seek you out to become your customer.
  3. Referrals. In this case, someone find you, becomes a friend or fan, and refers other people to you.
  4. Joint venture or strategic partners. Many people are looking for experts to interview for their teleclasses or shows, or speakers for their events or for products to promote, etc. Again, many of these people will find you using social networking means.
  5. Sell products or services. You have to be careful how you do, but it’s also possible to promote yourself using social networking tactics. This truly is an art and if you don’t do it right, you can do quite a bit of damage to your reputation and your business.

That said, it is also possible to spend a lot of time and energy on this and make little to no money. The key is to know what’s the best use of your time, what can be outsourced and what you should never do.

Want to know more? Join MaryPat and I as we host a question and answer teleclass answering all your top questions on Web 2.0, social networking and traffic and then some. It’s called “Everything You Wanted To Know About Using Web 2.0 and Social Networking to Get Thousands of Warm, Hungry Visitors to Your Web Site” and here’s the link to sign up:http://www.kachingtraffic.com/teleclass