Monthly Archives: February 2008

Musings from the Superbowl

I’m going to start by coming out and saying it – I am NOT a fan of the Patriots. So I couldn’t have been happier watching the Giants kick the Patriots’ butt all over Glendale on Sunday. (The only thing that would have made me happier is if it had been the Packers doing the butt-kicking, but I digress.)

That aside, whether you’re a Patriots fan, Giants fan or couldn’t care two figs about football in general, there’s still an important lesson here that can help you with your business and life. Here it is:

The Giants played to win.

And the Patriots played not to lose.

When you play to win, you play with passion. That’s what happened with the Giants. They played with an all-out intensity, sort of like they were playing the last game of the season with the world championship on the line. (Oh wait, that WAS the case.)

The Patriots, on the other hand, were flat. Cautious even. In many cases, they looked like they were just going through the motions, like they were only mildly interested in the final outcome.

The Patriots had no business losing that game. They had more on the line then a Superbowl ring, they also had a chance at a perfect record, which almost NEVER comes along.

But instead of going all out, they played not to lose. Almost like they already HAD the perfect record wrapped up and were trying to keep from losing it. And the Giants played like they had nothing to lose and everything to gain.

And look who walked away with the win.

Michele PW (Pariza Wacek) is the author of Sales Letter Secrets: Rev Up Your Business With Copy That Sells! Tired of your competition making money hand over fist while you struggle to sell ANYTHING? Click here to discover their secret so you can put it to work for YOUR business.

3 Ways to Overcome Marketing Overwhelm

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If you’re like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it’s more then a simple like or dislike of marketing, it’s the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in?

So, instead, you end up not doing anything…until you run out of work that is. Then you desperately race around, trying to cram as much marketing as possible into as short amount of time as possible to try and ramp up your business.

Business picks up, you stop marketing again.

As I’m sure you already know, this isn’t a great way to grow a business on any level. But what do you do? You’re already overwhelmed with everything you have to do in your business, not to mention everything you have to do in your life, so how can you possibly fit marketing into that?

Never fear, that’s what the below 3 tips are designed to do, get you out of marketing overwhelm and into marketing superstar.

1. Make marketing a priority. Okay, don’t stop reading yet. This one might be tough to swallow but it has to be said. Marketing your business HAS to be a priority. If it’s not, then you will doom yourself Continue reading

Recession? Fiddlesticks!

Have you ever seen “A Daily Show” by Jon Stewart on Comedy Central? As you might imagine (the fact that it’s on Comedy Central is probably a giveaway) it’s a political satire show.

Anyway, a few weeks ago, Jon had a couple of segments dissecting the media coverage surrounding our presidential election. Namely, showing how the media is blowing things out of proportion. For instance: about a half dozen journalists reported Republican candidate Mitt Romney to have “exploded” at a fellow journalist. Jon showed the “explosion,” and as far as I could tell, Mitt didn’t even raise his voice.

(Bear with me, we’re getting to what this has to do with the recession shortly.) So why would the media report Mitt “exploding” when he didn’t? Well, it’s probably because “exploding” sells more air time then “spoke firmly.”

Think of it. Remember how many marketing professionals (myself included) trot out the whole “your marketing message is competing against more than 3,000 other messages daily?” Well, the media are right up there competing along with the rest of us. Not only are they competing against other media outlets but they’re also competing against people choosing to watch “Boston Legal,” play on MySpace, read “People” magazine and even pay attention to your marketing message. How on earth are they going to cut through all that clutter?

How do you think?

Case in point – Which headline would cause you to pick up a newspaper:

“Democratic candidates discuss the issues civilly”

or

“Democratic debate descends into an all-out brawl with candidates pulling hair, biting and throwing spit balls”

You get the picture.

So, what does all of this have to do with the recession? Well, again, you need to remember, the MEDIA WANT TO SELL NEWS. And reporting ‘”Well, we’re in a recession but it’s pretty mild and a lot of people are still making money” again sells less papers then “People are jumping off of buildings as they lose money left and right.”

You’re probably going to hear more and more about how bad the economy is the closer we get to the elections. And the unfortunate part of this is it could become a self fulfilling prophecy. Consider this:

“I had a bad month, it must be the recession.’

or

“I had a bad month, I better get out and do more marketing.”

Which is more empowering? Which one do you think will cause you to help your business pick up faster?

I know for myself and for many of my fellow entrepreneurs (either clients or colleagues) business is great. No recession in sight.

Now, I’m not telling you to put blinders on. Always be aware of what’s going on around you and what’s going on in your business so you can adjust as necessary. But, I’m also saying, while the media don’t necessarily lie, they are prone to exaggeration. And know that from what I’m seeing, the economy is STILL good and plenty of business owners are STILL making money.

Michele PW (Pariza Wacek) is the author of Why Isn’t My Web Site Making Me Any Money? 10 Easy Steps to Make Your Web Site Go Ka-Ching! If you have a Web site and no sales, In 30 minutes or less you can quickly and easily pinpoint EXACTLY what’s wrong with your site and what you need to do to transform it into a money-making machine! Click here to learn more and get your copy.