Monthly Archives: May 2007

Free teleclass with legendary marketer Dan Kennedy

You may or may not know this, but Dan Kennedy is one of my mentors (and one of the people who have helped me transform my business to what it is today).

Well, he’s offering a free teleclass to teach people how to build a million-dollar coaching and consulting business. (Dan knows a lot about this because his first business was coaching and consulting and it’s still his primary business today.)

So if you want to learn the secrets to building a highly lucrative coaching and consulting business, make sure you sign up for this call. You have your choice of dates and times:

THURSDAY June 7th at 7:00 PM Eastern Time Zone or FRIDAY June 8th 1:00 PM Eastern Time Zone.

To register, go here:

http://tinyurl.com/2tkeyx

Looking forward to seeing you on the call. (I know I’ll be on.)

Tomorrow, hubby and I are packing our bags and heading to San Diego for the weekend. Why? Because we’re walking the San Diego marathon.

Yes, on Sunday, I will be walking 26.2 miles and I need to do it in less then 7 hours. (For those of you, like me, who are math challenged, that’s about an 18 minute mile, which doesn’t seem like much until you start thinking of stringing 26 of those 18-minute miles together.)

To be honest, I’m not entirely sure why I agreed to do this. I’ve been reassured that it’s really fun (hmmm). And I’m positive once I cross that finish line I’ll feel a huge sense of accomplishment. Also, I’m going with a bunch of friends (never mind these are the same friends who tell me how much fun it is to walk 26 miles in one day) so I know I’ll have a good time with them, and I do love San Diego. If nothing else, I figure I’ll get some good newsletter fodder out of the deal.

I’ll keep you posted.

5 Ways to Add Your Personality to Your Writing

One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality.

(And yes, even if you’re trying to build a business bigger then you, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.)

Now, there are a few ways to do this, including branding and graphics, but what I’m going to focus on in this article is Continue reading

Just Released – Sales Letter Secrets: Rev Up Your Business With Copy That Sells!

I just launched my first home study course, Sales Letter Secrets: Rev Up Your Business With Copy That Sells! (And I’m SO excited.)

I’ve gotten a lot of questions about it, so I wanted to take a moment and give you some answers:

1. Who is this course for? Small business owners, entrepreneurs, coaches, consultants, speakers, authors — in short, anyone who wants to make money in their business without doing all the selling themselves.

Here’s the bottom line — Continue reading

How your personality can grow your business

The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out.

Needless to say, it was dreadful.

Oh, it was pretty enough. Very nice graphics. And what little copy there was, was very artfully placed (although so tiny it was difficult to actually read).

Why do I say it was dreadful? Because, even though it was pretty, it had absolutely no personality.

The copy was boring (not to mention full of “we’s” but that’s for another day). The graphics were pretty but boring. There was no life, no energy. Just flat.

It was as though the Web site was trying so hard to appeal to everyone, it ended up appealing to no one.

You see, people want to do with business with people. And they want to do business with people they know, like and trust.

But how will they know if they like you if they don’t know your personality? If you’re so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you?

And, even more importantly, will they stick around long enough to get to know you. Continue reading

Ah, it’s quite nice to be home for awhile. As much as I like going to seminars, meeting new people, learning new ideas and seeing new places, it’s lovely to be home. (There’s no place like home after all, as Dorothy from The Wizard of Oz would say.) Along with getting my schedule all messed up (not enough exercise, sleep or water) I miss the dogs (the husband has been coming with me).

Although this last event I went to, my mastermind meeting in Phoenix, I was able to take the dogs. Three border collies and two adults in one hotel room. A bit crowded to say the least, but we still had fun. And Nick was a huge hit. Everyone in my mastermind group ended up visiting my room to meet Nick (and his packmates Maddie and Roxie). Not only is he a good writer but he’s darn good with people too.