Monthly Archives: November 2006

5 Mistakes Biz Owners Make With Their Marketing

Wondering why your marketing isn’t working all that well? Never fear, help is here.

Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a handful of marketing mistakes. Today, I’ll talk about the top 5 marketing mistakes business owners make. Continue reading

The Clean Sweep saga continues for me. I guess when the universe decides you need to clean up the clutter in your life, that’s exactly what ends up happening.

It all started in the garage with our chest freezer. I went down to get something out of it. Mind you, with all of the traveling I’d been doing, I hadn’t thought much about what was or wasn’t in the chest freezer for at least a couple of weeks. Plus, I had noticed a bad smell in the garage, but I had assumed something had died somewhere.

So I pick up the lid and the first thing I hear is water running. Oh no, I thought. We must have left something on top of the freezer and it had defrosted. That must be making the stench.

But there was nothing on top of the freezer. Or behind it. Or around it.

I opened up the freezer again, and then it finally hit me. The chest freezer was off. The breaker had been tripped. So although there was nothing wrong with the freezer, there was certainly something wrong with all of the food.

Two days later, my husband noticed that our refrigerator was making funny noises. And the ice cubes were no longer frozen. Or even terribly cold.

Yep, you guessed it. Fridge was busy dying a slow painful death.

So needless to say, I ended up throwing out a lot of food — some of it I probably should have thrown out years ago. But it could have been worse — the universe had kept me from grocery shopping recently because first I was traveling and then I got sick. So for that I’m grateful. And I’m also grateful because now I have a brand new fridge complete with water in the door and an automatic icemaker! (I’ve always wanted one of those.)

But the moral of the story is this — when the universe decides it’s time for you to do something, you better listen up. If you leave it up to the universe to get you to do something, you may not like the consequences.

(Oh, and to all of my American subscribers — Happy Thanksgiving. To all my subscribers — Thanks for being a subscriber. I love writing this newsletter and getting comments from you on how much it has helped you with your business and your life. I wish all of you a very happy holiday season.)