Monthly Archives: July 2006

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Wondering why its so dificult to get your customers to buy form you? It’s probably the words you’re using. Learn how to get your customers to take action with my special report, yours FREE for a limited time.

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“Michele’s newsletters give creative information to boost business. Her ideas are practical and can be used right away. She is an inspiration.” Carrie Barros, The Apple Tree Educational Supply Center.

“You don’t know me from Adam (to use a cliché), but I recently starting receiving your newsletter. I don’t remember how I first learned of your site, but I’m glad I did. You provide quality, professional content in your newsletters, and I look forward to finding them in my mailbox. Keep up the good work. I also registered for your two other newsletters. So, I’m looking forward to them, too. As an aspiring copywriter, if I can someday provide services the quality of yours, then I’ll be happy.” Mike Hooker.

“I always read Michele’s newsletters when they come in. They have great guidance that I can follow in doing my marketing, but aren’t so long that I have to put them away to read ‘later.’ A later that often never arrives! Thanks!” Kristin Jacobsen, Higher Power Communication.

“No matter how long you’ve been in the business of ‘creativity’, you can always use another perspective, another idea, another approach. Michele provides that.” Carol Balzarini, freelance editor.

July 13, 2006

I just got back from my impromptu vacation over July 4 and it was fabulous. Even though we didn’t do anything that exotic or different (went to Laughlin, Nevada, for a bit of gambling, then I hung around the house, had a massage and a pedicure) it was just the idea of being able to relax that made it so great. In fact, it was so refreshing I’ve decided to make it a point of taking regular breaks to refresh and rejuvenate myself.

If you’re an entrepreneur or small business owner, you MUST make the effort to take regular breaks. I know — as a recovering perfectionist/workaholic/superhero, believe me I know. But it’s not going to just happen. You won’t wake up with time off all of a sudden (or if you do, it will probably be because you suddenly ran out of clients because you were too exhausted to market yourself properly, which won’t be a good thing). Taking time off will only happen when you finally value taking time for YOU. More on this later.

5 Tips to Get More Results from Your Marketing Materials

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.

And what’s the one thing? The results I got for my clients.

Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren’t nearly as nice have called it in an obsession.)

Regardless, here are 5 tips that can help you improve the conversions of your marketing materials. Continue reading

How to Write Headlines that Get Read

Headlines are the most important part of a print ad.

In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more.

And if people DO choose to read the rest of the ad, they make that decision based on the headline.

That’s a big job to put on the shoulders for what amounts to a few words.

But before you start despairing over your headline-writing skills, take heart. There are several “headline types” that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement. Continue reading