Which statement sums up how you define your customers?
1) I have a very specific customer in mind — very specific and very narrow. I only want to sell to this specific customer, I’m not interested in attracting anyone else.
2) If they have a pulse, they’re a potential customer.
Okay, in care you were wondering, number 1 is good and number 2 isn’t.
Yet I can’t tell you how many business owners I run into who are closer to number 2 than number 1.
I know, it’s difficult to think you might be turning away potential business. But trust me, your life will be much easier once you’ve carefully defined your potential customer (also known as your target market). And to further convince you, here are 3 reasons. Continue reading